insta-grand instagram contests - #somet13us
DESCRIPTION
Learn how Experience Grand Rapids has used Instagram contests to promote events and collect user generated content. Discover easy tools like, Seen, that can help manage your contests. Presentation was given at #SoMeT13US on November 7, 2013 in Huntsville, Alabama.TRANSCRIPT
Insta-Grand Instagram ContestsQuick, easy and successful Instagram contest
[with help from Seen]
Andrea Robyns [ @Andrea_VisitGR ]
Experience Grand Rapids
Getting Started Austin Rocks [ @Austin_Langlois ] Instagram – Yes or No? Developed implementation plan
Instagram Account ExperienceGrandRapids Account Posting Destination Images Using Hashtags
Contests Build followers Engage users Collect user generated content
Old School Use a #HashTag Download the photos Select 10 photos Post on website for official vote Post winners
New School Seen [VenueSeen] platform Collects group based on hashtag Approve/Deny Use # of Likes for criteria (not subjective) Display Approved Photos Comment via Instagram with different messages Collect User information from Instagram
Promoted Contest Promote the contest hashtag Restaurant Week GR August 14-24, 2013 #MyRWGR
Results 94 images to #MyRWGR 56 claimed Conversion Rate = 66% 14K photo reach Follower impact = 269
Hijacked Contest Use existing hashtag #ArtPrize
Results 18K+ images to #ArtPrize 13K+ submitting to entry into contest 140 claimed Conversion Rate = 1% 5M photo reach Follower impact = 110
Set-up Contest in Seen
SeenMoment.com
Get Started
Select Design
Messaging
Advanced
The User Get’s notified on photo with link
to claim Claim their image
Thank You!
Andrea Robyns [ @Andrea_VisitGR ]
Experience Grand Rapids