instaderbyspoke

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Customizable Instagram Competitions for web, mobile, tablet & Facebook

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Customizable Instagram Competitionsfor web, mobile, tablet & Facebook

WHY RUN AN INSTAGRAM COMPETITION?

• Increases your visibility and followers on Instagram by driving traffic and fan acquisition across owned channels and earned media.

• Enhances a genuine two-way relationship by showing brand interest in fan content and rewarding participation with recognition and prizes.

• Facilitates increased interaction with your social communities (studies show that only 6%* of Facebook fans engage with brand pages they “like”).

• *Source: Napkin Labs, October 2012

CASE STUDIES

• In just a year InstaDerby has run more than 80 competitions, with a total over 5,000 photos submitted and 35,000 votes.

• Fortune 500 brands have used InstaDerby* to create exciting and buzz-worthy campaigns, engage existing audiences and grow their followings.

• *InstaDerbyspoke runs on the same platform as InstaDerby. As we grow InstaDerbyspoke we will update with specific case studies.

CASE STUDY: INTEL/GIZMODO ‘MY CITY’ COMPETITION

InstaDerby.com/

Social/Love//

Promotion/&/Press/

The/happy/winning/stallion!/

The Derby: Extend the Intel Shooting Competition to all Intel/Gizmodo fans by opening it up beyond Intel’s five selected photographers and inviting fans to share what inspires them about their city.

Photographs were displayed at a live pop-up gallery event, where attendees voted for their favorite ‘My City’ photographs.

Results: Hundreds of inspiring my city shots from all over the world.

HOW DOES IT WORK?

• Simply log into your admin and create a theme. Your theme is fully customizable, enabling you to create a unique feel and user experience.

• Fans enter your competition by using your customized hash tag(s). Submitted photos automatically populate to your unique site (or Facebook tab).  To vote on an image, people must authenticate via Facebook, Twitter or Instagram. The person with the most votes at the end of your contest period may win a prize.

KEY FEATURES

• Set the start and end date of your competition for automatic updating.

• Activate and de-activate photos with the click of a button.

• Select your navigation items:

• Add your logo and brand to the left and right site rails (white space on either side of the site).

• Add your social links to promote increased fan engagement.

Customize Site View/Edit Themes Create Theme Manage Photos