#Brief History

• Founded in 2010 by Kevin Systorm and Mike Krieger.

• Facebook acquired Instagram for $1 billion in cash and stock

• Today, with over 100 million users and over 1 billion uploads, it is quickly climbing up the social media ladder at “insta”nt speeds!

#What is Instagram ?

• It is an online photo-sharing, video-sharing and social networking service.

#Hash tags • Hash Tags and

Tagging:

A “hash tag” is a tag on a photo that allows users to search for photos and people who are using the same tag.

#Effects • Custom Photo Filters: The photo filters transform ordinary,

boring smartphone pictures into snazzy legit photography masterpieces by editing its color, mood, border and tonality of your photos.

The After Effect Would be Like....

#Benefits • Free application

• Easy to use and understand

• Follow celebrities

• Enhance the beauty of photo with effects

• Promote business or sell items through Instagram.

#Main functionsUsers can:

• Upload photographs and short videos

• Connect their Instagram account to other social networking sites Facebook, Tumblr, Twitter and Flickr

• Follow other users' feeds

• Only offers a “private profile” option which lets you control who sees your profile by request.

#Pricing • Just a build-up hence available as a free application for

android and iphone users.• Instagram just started rapidly.• Threat to the facebook because it wanted to come on ipo.• So fb acquired instagram for $1billion.

#Place Available on: • Google - play store • Apple - App store

#Promotion • Social networking sites (eg. Facebook, twitter, gmail etc.)• Television advertisements• Hoardings• Tie ups with food chains. • Tie ups with brands at shopping malls.

SWOT ANAYLSIS

Strengths1.Effects

2.Better Image Quality

3. Photo Sharing

Weakness1.Competition

Opportunity1.Various other

Softwares

Threat1. Other

Applications

Survey

Users

male female0

10

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30

40

50

60

70

40

60

Users in %

Users in %

survey

Popularity among users

December 2010 • 1 million users

June 2011 • 5 million users

April 2012 • 30 million users

February 2013 • 100 million active users

Future aspects

• Increase the user base.• Bring more of innovation like blur effects, glow

effect, etc.• Come up on windows.