300Mmonthly activities

75 millionDAILY USERS

90%OF INSTAGRAM USERS

are under 35

32%

CONSIDER INSTAGRAM THEMOST IMPORTANT SOCIAL NETWORK

nearly a thirdof the us population use

instagram OF US TEENS

51% male 49% female

Lo-fi, Valencia and Rise are the top three filters used by brands

01

INSTAGRAMBEST PRACTICES

Average engagement rate of Instagram pictures is 1.03% while video is 0.79%

02

Nearly half of the text on Instagram contains emojis, which includes comments, captions and emoji hashtags

03

Use questions in captions to drive engagement

04

Interact with your followers - comment, follow back, and like

05

Host photo contests using your company hashtags, preferably with Instagram influencers to drive participation

06

For CPG/fast food or consumer tech brands, glam up your content by creating pictures of the same aesthetic standard as fashion and beauty brands. For instance, Wendy’s changed its Instagram visual from quirky images of french fries to lifestyle content with the help of Instagram photographers

07

For hospitality and travel brands, make sure to add geo-location tags so that people can discover your businesses through influencer-generated content

08

For entertainment brands, red-carpet events, backstage pictures and teaser scenes work well on Instagram

09