instagram decoded, digiday retail summit, june 29th, 2016

10
INSTAGRAM ENGAGEMENT #DRSInstaChallenge

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Page 1: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

INSTAGRAMENGAGEMENT

#DRSInstaChallenge

Page 2: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

The Five Principles of Instagram Engagement

1. Brand Identity

2. Post Authenticity and Relatability

3. Feed Aesthetic and Messaging

4. Consistent, Optimized Timing

5. Community Interaction

@maryorton www.memorandum.com www.thetroveapp.com

Page 3: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

1. Brand Identity

@maryorton www.memorandum.com www.thetroveapp.com

@mooshwalks

Page 4: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

2. Post Authenticity and Relatability

@maryorton www.memorandum.com www.thetroveapp.com

@nicho

app

@m_sing

raber

Page 5: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

3. Feed Aesthetic and Messaging

@maryorton www.memorandum.com www.thetroveapp.com

@tarabrostillo

Page 6: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

4. Consistent, Optimized Timing

@maryorton www.memorandum.com www.thetroveapp.com

@jordan.a.k

Page 7: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

5. Community Interaction

@maryorton www.memorandum.com www.thetroveapp.com

@natashashumny

Page 8: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

Special Commendation

@maryorton www.memorandum.com www.thetroveapp.com

@kellygoldston

@ucdan

Page 9: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

OVERALL #DRSInstaChallenge WINNER

@maryorton www.memorandum.com www.thetroveapp.com

@mooshwalks !

Page 10: Instagram Decoded, Digiday Retail Summit, June 29th, 2016

Q & A

instagram: @maryortonemail: [email protected]: www.memorandum.comTROVE: www.thetroveapp.com