instagram masterclass + content marketing
Post on 22-Jan-2017
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I N ST AG RAM M AST E RC LASS + C ON T E N T M ARK E T I N G
We leverage a fearless approach to creativity, a culture of
learning and a fast moving startup environment to
design digital products, engage influencers and produce
real world experiences.Some of these ideas build brand,
grow market share and increase revenue for our clients
while others become business drivers within our own
We design innovative digital platforms, products and services for legacy brands
and startups that want to differentiate and connect with customers in a fast changing
We are highly experienced digital specialists with an approach that marries
insight driven brand strategy and innovative creative communication to
deliver growth against each brief.
We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.
INFLUENCER & SOCIAL ADS
We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.
RESEARCH & STRATEGY
Our holistic approach to strategy is underpinned by deep research to understand the clients business and organisation. We then create transformative creative roadmaps to drive business growth.
Greg Fry is an International Social Media trainer delivering
regular training and workshops on LinkedIn, Facebook,
Twitter, Instagram, Snapchat, Digital Video, Social
Advertising and Social Business Strategy.
Greg has worked with top companies including: Bord Bia,
Enterprise Ireland, Ulster Bank, Microsoft, Virgin Media,
Symantec and Coca-Cola Hellenic. And he hopes this is the
year he will work with you!
WHAT IS CONTENT MARKETING?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action
- Content Marking Institute
Examples of Content Marketing Infographics
5 QUESTIONS IN 5 MINUTES
Before you begin writing your content, ask yourself these 5 questions.
Doing this will help you achieve a clearly defined purpose and goal for your
1. What are your business objectives?
2. Who is your audience?
3. Where are they hanging out?
4. What content would they find valuable?
5. What budget can you allocate for content creation and distribution?
GET GREAT CONTENT IDEAS
Create a headline that grabs your readers attention.
Use bullet points & numbering to make your posts easy to follow.
Use images to make your post stand out.
Write a great first paragraph. It should hold the readers attention, explain what the post is about and describe
the what value the post offers the reader.
Research your posts carefully and proof read carefully.
Invite comments and encourage readers to get involved.
Use your blog to demonstrate your expertise and listen to your readers and clients needs. If a customer emails
you with an interesting question or even leaves a question on your blog. Ask yourself would this make a valuable
blog post for my readers.
WHAT IS INSTAGRAM?
A photos and short video social network that is managed on your smartphone.
Instagram has better engagement rates than Facebook and Twitter. Also one of the fastest growing networks
with over 400 million active users.
Give your images a cool look and feel with Instagram filters.
Create and share videos that are 60 seconds or less in length.
Great for engaging with a young audience.
Check out Layout and Hyperlapse.
Boost your visibility with Instagram ads.
Covert your account to a Instagram business page.
PIMP YOUR PROFILE
Tell me what you do
Tagline or Emoji?
Visible in search & follow lists
Shorter the better
Say it, spell it
Same as Twitter and Website
Add to name or bio
Memorable & short
Key points of your business
Emoji - adds feeling
Call to action for the URL
PIMP YOUR PROFILE
Tell them what its for
A download link
The destination needs to be mobile
Always changing new events,
TURN ON YOUR NOTIFICATIONS
WHATS NEW WITH INSTAGRAM?
Instagram has recently undergone some changes and have added multiple new features to the platform.
Instagram Business Pages
Disappearing Direct Messages
Instagram Ads via Facebook
Instagram allows you to create and share video up to 60 seconds in length
Instagram Stories is essentially Instagrams version of Snapchat. Quick 10 second videos that disappear after 24
Stream Live from your Instagram Account. When you stop your video is gone forever.
Create chat groups and proactively engage in conversations
1. You need to have a Facebook ad account to run ads on Instagram. (This allows you to access the same incredible granular targeting for Instagram ads that you can for Facebook ads.)
2. Instagram ads can be placed through Facebook Power Editor and the Instagram ads API.
3. Instagram ads can be placed in one of three formats: IMAGE, VIDEO or CAROUSEL (users swipe to see additional images.)
4. Just like Facebook ads, Instagram ads will be clearly labeled as 'Sponsored' in the stream.
5. All ads will have a call-to-action (CTA) button below the image/video.
Instagram Ads allow you place a call to action button to your Image or Video update.
EXPERIMENT WITH INSTAGRAM ADS
INSTAGRAMS EXTRA APPS
Instagram Layout use Layout to createcollages and show pictures side by side.
Hyperlapse - create amazing time lapse
videos with Hyperlapse, using Instagram's in-
Boomerang - create captivating mini videos
that loop back and forth.
Schedule Instagram posts with Hootsuite or Latergram.me
Use Iconosquare.com for analytics. ($2.40 monthly). You can also run competitions using Iconosquare.
For business pages, Instagram now offers in-app analytics.
Whenever possible, use natural light which always photographs better than artificial light.
To achieve better composition and balance turn on your smartphone cameras grid option.
Use third party app editors rather than the limited built in phone editor.
For a more natural look tune your brightness, contrast and saturation rather than using a filter.
Ditch the zoom and crop your images after.
Brilliant free photo editing app
More options than an iPhones built in editing software
Tune image to change brightness, contrast, saturation, shadows and highlights
The unique Selective tool gives users the choice to change brightness, contrast and saturation in specific areas
Use the Transform tool to change the perspective of the picture
Simple graphic design software easy to use
Has a huge range of templates, fonts and images
Create logos, graphics, slideshows and edit photos
Add text to images
Great for creating imagery for social media and competitions
Also works online no download required
Create videos, images and stories in minutes
Three free apps Adobe Spark Page, Adobe Spark Post and Adobe Spark Video
Includes narrated tutorials
Add text to images
Video voiceover feature
Add text to images
Brilliant for small businesses and beg