instagram masterclass + content marketing

Download Instagram Masterclass + Content Marketing

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  • Connector 2017

    I N ST AG RAM M AST E RC LASS + C ON T E N T M ARK E T I N G

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    We leverage a fearless approach to creativity, a culture of

    learning and a fast moving startup environment to

    design digital products, engage influencers and produce

    real world experiences.Some of these ideas build brand,

    grow market share and increase revenue for our clients

    while others become business drivers within our own

    eco-system.

    HELLO! J

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    SERVICES

    PRODUCT DEVELOPMENT

    We design innovative digital platforms, products and services for legacy brands

    and startups that want to differentiate and connect with customers in a fast changing

    world.

    DIGITAL MARKETING

    We are highly experienced digital specialists with an approach that marries

    insight driven brand strategy and innovative creative communication to

    deliver growth against each brief.

    HUMAN NETWORKS

    We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.

    INFLUENCER & SOCIAL ADS

    We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.

    RESEARCH & STRATEGY

    Our holistic approach to strategy is underpinned by deep research to understand the clients business and organisation. We then create transformative creative roadmaps to drive business growth.

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    TEAM

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    CLIENTS

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    Greg Fry is an International Social Media trainer delivering

    regular training and workshops on LinkedIn, Facebook,

    Twitter, Instagram, Snapchat, Digital Video, Social

    Advertising and Social Business Strategy.

    Greg has worked with top companies including: Bord Bia,

    Enterprise Ireland, Ulster Bank, Microsoft, Virgin Media,

    Symantec and Coca-Cola Hellenic. And he hopes this is the

    year he will work with you!

    GREG FRY

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    WHAT IS CONTENT MARKETING?

    Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and

    consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action

    - Content Marking Institute

    Examples of Content Marketing Infographics

    Short Videos

    Podcast

    Case studies

    eBooks

    Link roundups

    Visualcontent

    Guides/Howto posts

    Product reviews

    Interviews

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    5 QUESTIONS IN 5 MINUTES

    Before you begin writing your content, ask yourself these 5 questions.

    Doing this will help you achieve a clearly defined purpose and goal for your

    content.

    1. What are your business objectives?

    2. Who is your audience?

    3. Where are they hanging out?

    4. What content would they find valuable?

    5. What budget can you allocate for content creation and distribution?

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    GET GREAT CONTENT IDEAS

    Feedly.com Buzzsumo.com

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    EDITORIAL CALENDAR

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    WRITING TIPS

    Create a headline that grabs your readers attention.

    Use bullet points & numbering to make your posts easy to follow.

    Use images to make your post stand out.

    Write a great first paragraph. It should hold the readers attention, explain what the post is about and describe

    the what value the post offers the reader.

    Research your posts carefully and proof read carefully.

    Invite comments and encourage readers to get involved.

    Use your blog to demonstrate your expertise and listen to your readers and clients needs. If a customer emails

    you with an interesting question or even leaves a question on your blog. Ask yourself would this make a valuable

    blog post for my readers.

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    WHAT IS INSTAGRAM?

    A photos and short video social network that is managed on your smartphone.

    Instagram has better engagement rates than Facebook and Twitter. Also one of the fastest growing networks

    with over 400 million active users.

    Give your images a cool look and feel with Instagram filters.

    Create and share videos that are 60 seconds or less in length.

    Great for engaging with a young audience.

    Check out Layout and Hyperlapse.

    Boost your visibility with Instagram ads.

    Covert your account to a Instagram business page.

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    PIMP YOUR PROFILE

    Name

    Tell me what you do

    Tagline or Emoji?

    Visible in search & follow lists

    Username

    Shorter the better

    Memorable

    Say it, spell it

    Same as Twitter and Website

    Hashtag

    Unique

    Add to name or bio

    Memorable & short

    Bio

    Key points of your business

    Contact information

    Emoji - adds feeling

    Call to action for the URL

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    PIMP YOUR PROFILE

    URL

    Tell them what its for

    A download link

    The destination needs to be mobile

    responsive

    Always changing new events,

    blogposts, etc.

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    TURN ON YOUR NOTIFICATIONS

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    WHATS NEW WITH INSTAGRAM?

    Instagram has recently undergone some changes and have added multiple new features to the platform.

    Instagram Business Pages

    Instagram Stories

    Instagram Live

    Disappearing Direct Messages

    Instagram Ads via Facebook

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    INSTAGRAM VIDEO

    Instagram allows you to create and share video up to 60 seconds in length

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    INSTAGRAM STORIES

    Instagram Stories is essentially Instagrams version of Snapchat. Quick 10 second videos that disappear after 24

    hours.

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    INSTAGRAM LIVE

    Stream Live from your Instagram Account. When you stop your video is gone forever.

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    INSTAGRAM DIRECT

    Create chat groups and proactively engage in conversations

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    INSTAGRAM COUPON

    http://bit.ly/instagramcoupons

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    INSTAGRAM ADS

    1. You need to have a Facebook ad account to run ads on Instagram. (This allows you to access the same incredible granular targeting for Instagram ads that you can for Facebook ads.)

    2. Instagram ads can be placed through Facebook Power Editor and the Instagram ads API.

    3. Instagram ads can be placed in one of three formats: IMAGE, VIDEO or CAROUSEL (users swipe to see additional images.)

    4. Just like Facebook ads, Instagram ads will be clearly labeled as 'Sponsored' in the stream.

    5. All ads will have a call-to-action (CTA) button below the image/video.

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    INSTAGRAM ADS

    Instagram Ads allow you place a call to action button to your Image or Video update.

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    EXPERIMENT WITH INSTAGRAM ADS

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    INSTAGRAMS EXTRA APPS

    Instagram Layout use Layout to createcollages and show pictures side by side.

    Hyperlapse - create amazing time lapse

    videos with Hyperlapse, using Instagram's in-

    house stabilisation.

    Boomerang - create captivating mini videos

    that loop back and forth.

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    INSTAGRAM TOOLS

    Schedule Instagram posts with Hootsuite or Latergram.me

    Use Iconosquare.com for analytics. ($2.40 monthly). You can also run competitions using Iconosquare.

    For business pages, Instagram now offers in-app analytics.

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    PHOTOGRAPHY TIPS

    Whenever possible, use natural light which always photographs better than artificial light.

    To achieve better composition and balance turn on your smartphone cameras grid option.

    Use third party app editors rather than the limited built in phone editor.

    For a more natural look tune your brightness, contrast and saturation rather than using a filter.

    Ditch the zoom and crop your images after.

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    PHOTOGRAPHY APPS

    6 Apps

    Canva

    Adobe Spark

    Ripl

    WordSwag

    Snapseed

    Prisma

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    PHOTOGRAPHY APPS

    SNAPSEED

    Brilliant free photo editing app

    More options than an iPhones built in editing software

    Tune image to change brightness, contrast, saturation, shadows and highlights

    The unique Selective tool gives users the choice to change brightness, contrast and saturation in specific areas

    Use the Transform tool to change the perspective of the picture

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    PHOTOGRAPHY APPS

    CANVA

    Simple graphic design software easy to use

    Has a huge range of templates, fonts and images

    Create logos, graphics, slideshows and edit photos

    Add text to images

    Great for creating imagery for social media and competitions

    Also works online no download required

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    PHOTOGRAPHY APPS

    ADOBE SPARK

    Create videos, images and stories in minutes

    Three free apps Adobe Spark Page, Adobe Spark Post and Adobe Spark Video

    Includes narrated tutorials

    Add text to images

    Video voiceover feature

    Add text to images

    Brilliant for small businesses and beg