instagram + nbc news
Post on 05-Dec-2014
Embed Size (px)
DESCRIPTIONThe story of and strategy behind Instagram on NBC News, as presented by Anthony Quintano on Nov. 12 at Facebook's #Instamedia event.
- 1. on
2. The Beginning Testing the waters Started out with posting behind-the-scenes images 3. Expanding Our Presence Learned that followers on the NBC News account wanted news images and not concert images from TODAY. Created @todayshow account. Encourage engagement around photos on social media during TODAY concerts. 4. Instagram Strategy Overarching Visual representation of real-time social news events. Keep It Real DSLR is not always best. Involve Others Dont just post photos but feature your audiences photos. Be a Human Like and comment on your audiences photos. Avoid the EarlyBird Dont use filters when reporting news, behind-the-scenes images ok with filter. Keep Up Post in real-time. 5. Growth of Instagram Facebook purchases Instagram, brings awareness to more users. Instagram growth Dec. 2010 - July 2012(via readwrite.com) 6. On The Trail Supplied each embed reporter with branded usernames for all social accounts including Instagram. Each embed gave unique stories of what they experienced on the trail. Took more than 3,000 Instagrams by Election Day.Instagram was the best way to createa scene setter image upon arriving ata political event. It was also a wonderfulmedium for doing portraits of supportersat rallies and including biographicalinformation in the caption. Who werethe people at rallies and why were theythere? That information could find a homeon Instagram.Whether it was a spirited moment at a rally or a- James Novogrod (@JamieNBCNews)funny example of #lifeonthetrail, Instagram allowedme to give followers instant, often behind-the-scenes looks at covering a presidential election. - Ali Weinberg (@AliNBCNews) 7. Olympics: London 2012 Cheers, MateProvided 1st person view of what it was like to experience the Olympics. Royal FamilyJoint effort with NBC Sports and NBC News. (http://instagram.com/NBCOlympics) Cheeky JumpingStarted a jumping photo craze with Shawn Johnson and the Olympic athletes whovisited the TODAY set. (#OlympicsTODAY) 8. Expanding Access Give access to camera operators/producers to post directly to the account when in the field. No iPhone/Droid? Have team send you photos from the field to upload yourself. Use iOS Photo Stream to have photos sent to us from the field. 9. Featuring Our Audience Weekly themed callouts with a custom hashtag. (Ex. #HC_Halloween) Special Coverage around big news events. (Ex. #NBCNewsPics) Feature the ones we like most at the end of the week in our Instagram feed. Callout should be something everyone can take part in. Electiongrams.com Hashtag Collection Callout Hashtag Collection Features Special Coverage 10. Thank you 11. Accounts to FollowNBC News and Shows NBC News http://instagram.com/NBCNews TODAY http://instagram.com/TODAYshow Rock Centerhttp://instagram.com/RockCenterNBC Meet The Presshttp://instagram.com/MeetThePress NBC Nightly Newshttp://instagram.com/NBCNightlyNews Datelinehttp://instagram.com/DatelineNBC Kathie Lee and Hoda http://instagram.com/KLGandHodaCampaign Embeds Jamie Novogrodhttp://instagram.com/JamieNBCNews Anthony Terrellhttp://instagram.com/AnthonyNBCNews Jo Kent http://instagram.com/JoNBCNews Ali Weinberg http://instagram.com/AliNBCNews Alexandra Moehttp://instagram.com/AlexNBCNews Andrew Rafferty http://instagram.com/AndrewNBCNews Carrie Dannhttp://instagram.com/CarrieNBCNews 12. Accounts to FollowTalent Savannah Guthrie http://instagram.com/SavannahGuthrie Hoda Kotb http://instagram.com/HodaKotb Matt Lauer http://instagram.com/MattLauerNBC Al Roker http://instagram.com/AlRoker Natalie Morales http://instagram.com/NMoralesNBC Tamron Hallhttp://instagram.com/TamronHall Carl Quintanilla http://instagram.com/CarlQuintanilla Richard Engelhttp://instagram.com/RichardEngelNBC Lester Holthttp://instagram.com/LesterHoltNBC Erica Hill http://instagram.com/EricaRHill Jenna Wolfehttp://instagram.com/JennaWolfe Sara Haineshttp://instagram.com/SaraHainesThe Weather Channel Stephanie Abrams http://instagram.com/StephanieAbramsTWC Jim Cantore http://instagram.com/JimCantore 13. Accounts to FollowCamera Operators/Producers Yosef Herzog (TODAY) http://instagram.com/YosefHerzog Dwaine Scott http://instagram.com/nbcnewscrew Jim Long http://instagram.com/NewMediaJim Rich Latour (Rock Center)http://instagram.com/RichLatour Callan Griffiths (Camera) http://instagram.com/BullittProd Ray Farmer (Camera) http://instagram.com/RayFarmer Alex Gittleson (Producer) http://instagram.com/AlexGittleson Erika Masonhall http://instagram.com/ErikaMasonhall Anthony Galloway http://instagram.com/LiveAnthony Ian Sager (TODAY.com)http://instagram.com/Ian_Sager Sarika Dani (TODAY.com)http://instagram.com/SarikaDani Zoe Marcus (TODAY)http://instagram.com/zmarcus Frank Thorp http://instagram.com/frankthorpnbc Steven Flisler http://instagram.com/mrstevefiz 14. Accounts to FollowNBC News Digital Ryan Osborn http://instagram.com/ryanosborn Anthony Quintano http://instagram.com/anthonyquintano Lou Dubois http://instagram.com/lou_dubois Sarah Coffey http://instagram.com/_sarahcoffey John Baiatahttp://instagram.com/jbaiataNBCNews.com Jim Seida http://instagram.com/JimSeida Jon Sweeneyhttp://instagram.com/JonSweeney David Britt-Friedman http://instagram.com/DBFphoto Matt Rivera http://instagram.com/MattMRivera John Makley http://instagram.com/makely Alastair Jamieson http://instagram.com/alastairjam Dave Wiley http://instagram.com/JournoDave