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  • Instagram is a fast, beautiful and fun way to share your life with friends, family and Business.

  • Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr

    Frommer, Dan (November 1, 2010). "Here's How To Use Instagram". Business Insider.

  • Instagram began development in San Francisco, United States (U.S.), when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography.

    On April 12, 2012, Facebook acquired Instagram for approximately US $1 billion in cash and stock.

    Frommer, Dan (November 1, 2010). "Here's How To Use Instagram". Business Insider.

  • How to Use It

  • Whether using Instagram as an online app or via computer, the first step is to create an account

  • Next, find friends to follow

  • From the main interface, users can

    View, like and comment on others photos

    See whats popular

    Favorite images

    View your profile and manage your account

  • Using the Photo Icon allows users to:

    Upload photos or videos to followers Edit photos with filters Add information to images

  • Hashtags are word or phrase preceded by a (#) and used to identify messages on a specific topic.

    After a post is tagged with a hashtag, tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag.#

  • Feed -A series of the most recent images taken by those you are following, in chronological order.

    Regram- the act of reposting an image previously posted by another user.

    Common Instagram Terms

    McCormick, Stephanie (March 26th, 2014). "Social Media Lingo Explained. The Servants

  • Tags- An Instagram account name preceded by the @ symbol

    TBT- Throw Back Thursday

    Common Instagram Terms

    McCormick, Stephanie (March 26th, 2014). "Social Media Lingo Explained. The Servants

  • Selfie- A picture taken by someone of himself or herself.

    Direct Message- allows users to send private photos to each other.

    Common Instagram Terms

    McCormick, Stephanie (March 26th, 2014). "Social Media Lingo Explained. The Servants

  • 1. Quality over quantity2. Keep private posts private3. Keep hashtags relevant4. Give proper credit when reposting

    Instagram Etiquette

    10 Essential Instagram Tips Every User Should Know Just Unfollow

  • User Demographics

  • 200 MillionSmith, Craig (October 6th, 2014). "By the Numbers: 100+ Interesting Instagram Statistics". Digital Marketing Ramblings

    Monthly Active users as of March 2014

  • 60%http://instagram.com/press/

    of Instagram Users are outside the US

  • 17%Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenns Trends

    of All Online Adults Use Instagram

  • 68% of Instagram users are female

    32% of Instagram users are male

    Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenns Trends

  • How engaged are visitors to instagram?

    Alexa.com (November 26th, 2014)

    Daily Pageviews per Visitor

    Daily Time on Site

    4.71

    4:20m

  • Instagram engagement is 15 times greater than Facebook.

    Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenns Trends

  • Brand Demographics

  • Herman, Jen (February 17th, 2014). "Instagram Statistics for 2014". Jenns Trends

  • The Top 3 Brands on Instagram

    Instagram Statistics Totems.co (November 26th, 2014)

  • Interest for Brands on Instagram

    Instagram Statistics Totems.co (November 26th, 2014)

    The top 50 brands on Instagram have 1.5 Million followers on average.

    As importantly, an average of 2 Million posts mention each of these brands on Instagram.

  • http://www.l2inc.com/research/instagram-2014 (November 26th, 2014)

    Most brands post an average of 5.5 times daily.

  • Business Applications

  • Get Users Browsing Your Brand

    Instagram is a great way to share pictures of products or lifestyle images of your brand and encourage users to share with other followers

  • Make a Members Only Experience

    Offer premium content and sneak peeks for followers that doesnt appear in your other social media streams

  • Tell a Different Type of Story

    Create a genuine conversation with your followers that goes beyond reasons they should buy

  • Spark True Interaction

    Use contests, brand specific hashtags and themes to get people talking about and to you

  • Follow Trends to be Trendy Stay on top of what is

    popular and use those hashtags and keywords to promote your brand as appropriate

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