instagram social media marketing prespective

Afsheen Khan

INSTAGRAM

A Friendly Social Photography Network

Instagram is a free photo sharing application that allows users to take photos, apply a filter, and share it

on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare,

Tumblr, Flickr, and Posterous. The application is compatible with any iPhone, iPad or iPod Touch running

iOS 3.1.2 or above or any Android device running Android 2.2 or above.

Benefits of using Instagram for businesses:

Get likes in seconds from people around the world

Create worldwide connections, tags connect the people

of same interest in seconds

Availability of advance filters enables your followers to

be creative and shoot like a pro

Businesses can even create sales leads for their

products through Instagram

Popularity: 30+ million uses in less than 2 years, in first 9

months - 150 million photos, Took flickers 2 years to reach 100-million photo milestone.

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The kind of businesses, which are using Instagram as a social media tool and have gained influence

through sharing photos on Instagram

Brands (Footwear, apparels, bikes and cars, accessories), Electronics (Mobile phones, LCDs),NGOs,

Public Figures, Media agencies, Online businesses, Services ( Aviation, telecom)

B2B companies that are effectively utilizing Instagram as a component of their social med

efforts:

are effectively utilizing Instagram as a component of their social med

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are effectively utilizing Instagram as a component of their social media marketing

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CREATE AN ACCOUNT

Step 1: Go to the application and download free Instagram application

Step 2: Enter the Instagram application and click Sign Up

Step 3: Enter your personal detail and press “Done”

Step 4: Choose friends to connect with by clicking on the option listed. For example connect friends

from Facebook, twitter etc.

Step 5: Pick friends from Facebook or twitter and start following

Step 6: If interested choose the most suggested/popular users to follow

Step 7: Use search names and usernames option to find profiles on Instagram

The moment you start using Instagram, you would get the following options: Home feed, popular

photos, Take/share photo, News, Settings

Elements for Business Profile Management

Photos: Shows total number of photos uploaded by you.

For business profile, it is strongly recommended to set the photo privacy to public. Hence,

everyone can see the images shared by you.

Followers: Total number of users following

Share your Instagram profile URL on other social media accounts. The inc

followers is a true parameter to measure your business profile popularity.

Following: The number of users

Photo Map: Shows photos tagged in a map, Add locations with each picture you upload

Add a Bio, that describes about your company/business/brand

Add correct private Info like Email id, Mobile no, Gender

Add a website link or blog link to your profile

User Name : Any user can search you on Instagram through your user name

username similar to your facebook and twitter usernames

rofile Management on Instagram

Photos: Shows total number of photos uploaded by you.


everyone can see the images shared by you.

number of users following you

Share your Instagram profile URL on other social media accounts. The increasing number of

followers is a true parameter to measure your business profile popularity.

Following: The number of users you are following


about your company/business/brand

Add correct private Info like Email id, Mobile no, Gender

Add a website link or blog link to your profile

User Name : Any user can search you on Instagram through your user name, you should add a

acebook and twitter usernames

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reasing number of


you should add a

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Businesses should keep in mind below mentioned goals while using Instagram as a social media tool:

Promote Transparency: Allow your Instagram account to tell “behind the scenes” stories of your

brand or company. This enables your customers to develop credibility on your brand or

products. The goal of companies is to find valuable, compelling, or entertaining images to share

with their audience like merchandise, celebrations, events, employee’s goodwill and great

angles with close ups of your product

Engage & interact: Create user engagement by promoting interactions with followers. This can

be done by replying to the comments of followers with a “@” tag and Thank followers for like

and comment.

Use Hash tags to join conversation: Hash tags are a hyperlinked word that aggregates photo

into a batch. Continue to use a unique hash tag for your brand and in time, users may start to

use this hash tag in their own content related to your brand. The more users you can encourage

to use the hash tag, the better.

Post Frequency: Consistently share quality content to enthrall followers and gain new followers.

Sharing

o Pictures along with the caption can be shared directly on Facebook, Twitter, Flicker through

Instagram

o Tag locations to the pictures

Share photo on multiple social media accounts of your business. You can on/off the automatic photo share for a particular account

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How to promote your business on Instagram

Photo Contest: Arrange photo contests to increase user engagement and it is suggested to use

brand-specific hash tag for the contest. Instagram photo contests are worth the time and effort

because they give an incentive for users to share better content and allow brands to reuse it.

Feature your privileged customers: Make your customers feel special by asking them to share

their experiences with brand/product/service in the form of photos. The best photos would be

shared on the business profile.

Feature your upcoming products: Use instagram to inform your customers about the existing or

upcoming products of your company.

Show uses of your products: Educate followers Share pictures depicting the multiple uses of

your company’s product.

Latest event pictures: Share event or celebration picture.

Discounts and promo deals: Educate users about the discounts, schemes and promo deals

through photos of the deals.

Store Photos: Everybody likes to be the first to know… Make your Instagram followers feel

special and give them exclusive previews of products and services, or virtual tours of your new

stores, production facilities or offices in the making.

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How to increase followers on Instagram

Use Hash tags: For example, if you take a picture of the Eiffel Tower, include "#paris" or

"#eiffeltower" in the description and anyone looking for photos taken in Paris will be able to find

your picture. However, do not overuse them in your photo’s descriptions.

Use popular hash tags: Here is a list of Top twenty hash tags on Instagram, that can be used

1. #love

2. #instagood

3. #me

4. #tbt

5. #cute

6. #photooftheday

7. #tweegram

8. #beautiful

9. #instadaily

10. #summer

11. #instagramhub

12. #follow

13. #iphoneonly

14. #igdaily

15. #bestoftheday

16. #instamood

17. #iphonesia

18. #picoftheday

19. #igers

20. #girl

Use popular filters : Here are the 10 most popular filters you can use:

1. Normal

2. Earlybird

3. X-Proll

4. Hefe

5. Rise

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6. Valencia

7. Amaro

8. Brannan

9. Lomo-fi

10. Hudson

Photo Filters available on Instagram

Integrate other social media accounts (facebook, twitter, flickr etc.) with instagram

Geotag your photos

Follow and compliment other users: Follow “Suggested Users” by selecting “Find Friends” >

”Suggested Users”.

Make a Public Profile: From the settings page, under 'Privacy,, make sure the "photos are

private" toggle is set to OFF. This allows other Instagram users to follow you and view your

photos without your authorization.

Install an Instagram Badge on Your Website: Badges, which you can use to link to and promote

your web profile

Measurement & Analysis

As there is no in-built analytic tool to measure the performance of your business instagram

however you can check the performance

Posted photos in a week/mon

Followers increased in a week/month

Likes received

Comments received

Check Google Analytics to check the total visits from Instagram

Instagram insight

built analytic tool to measure the performance of your business instagram

performance of your Instagram profile through:

Posted photos in a week/month

Followers increased in a week/month

Check Google Analytics to check the total visits from Instagram

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built analytic tool to measure the performance of your business instagram profile,

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References:

http://en.wikipedia.org/wiki/Instagram

http://blog.instagram.com/post/10444123475/v20

http://blog.andrewapanov.com/how-to-analyse-your-instagram-account-statigr

http://www.searchmarketingstandard.com/4-easy-ways-to-increase-your-instagram-followers

http://www.socialmediaexaminer.com/instagram-web-profile/

http://www.socialmediaexaminer.com/instagram/

http://blog.kissmetrics.com/biggest-misconceptions-about-instagram/

http://techcrunch.com/2013/04/03/one-year-later-nearly-half-of-instagrams-100-million-users-are-on-android/

http://socialmediafanatics.blogspot.in/

http://www.slideshare.net/Brynne10/instagram-about-it-how-to-use-it-10146586

http://www.slideshare.net/iammutex/scaling-instagram

http://hollywoodvinegroup.com/instagram-management/

http://socialmediatoday.com/ryannorthover/1322386/brand-marketing-instagram-tips

http://www.socialmediadelivered.com/2013/03/26/social-media-tip-using-instagram/

http://www.farmcentre.com/content/fresh-perspectives-tools-instagram

http://www.pcworld.com/article/2025801/facebooks-instagram-says-it-has-90-million-monthly-active-users.html

http://leaguecomputers.com/blog/2012/10/instagram-and-facebook-tips-for-small-business/

http://www.cio.com/article/723277/How_to_Sidestep_Instagram_s_Twitter_Obstacle

http://simplymeasured.com/freebies/instagram-analytics

instagram social media marketing prespective

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