instagram stories 101
TRANSCRIPT
![Page 1: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/1.jpg)
Instagram Stories 101:Strategies & Metrics
#InstagramStories101
![Page 2: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/2.jpg)
Housekeeping
2 #InstagramStories101
![Page 3: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/3.jpg)
Meet the Speakers
3
Lynae CookSocial Media Strategist
Jen JoyceSocial Media Marketer
Founder of #UberKittens
#InstagramStories101
![Page 4: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/4.jpg)
Agenda
4 #InstagramStories101
![Page 5: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/5.jpg)
About Instagram + Instagram Stories
#InstagramStories101
![Page 6: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/6.jpg)
Instagram 101
6 #InstagramStories101
![Page 7: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/7.jpg)
Instagram Stories
7 #InstagramStories101
Instagram Stories are a feature of the
Instagram platform, allowing users + brands to
post photo + video content that disappears
within 24 hours.
• Flexible and timely
• Awareness and engagement around events, product
launches, and content
• Encourage audience interactivity vs. passive
consumption
• Keep your brand top-of-mind (and top-of-feed)
• Drive conversions to your website
![Page 8: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/8.jpg)
Why Use Instagram Stories?
8 #InstagramStories101
![Page 9: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/9.jpg)
9 #InstagramStories101
![Page 10: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/10.jpg)
What You Can Do With Instagram Stories
#InstagramStories101
![Page 11: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/11.jpg)
Showcase Brand Personality
11
![Page 12: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/12.jpg)
Engage Audiences + Create Meaningful Interactions
12 #InstagramStories101
![Page 13: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/13.jpg)
Engage Audiences + Create Meaningful Interactions
13 #InstagramStories101
![Page 14: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/14.jpg)
Engage Audiences + Create Meaningful Interactions
14
![Page 15: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/15.jpg)
Learn About Your Audience
15 #InstagramStories101
![Page 16: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/16.jpg)
Creative Strategies to Try
#InstagramStories101
![Page 17: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/17.jpg)
Polls In Your Stories
17 #InstagramStories101
![Page 18: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/18.jpg)
Tags and Mentions
18 #InstagramStories101
![Page 19: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/19.jpg)
Links
19 #InstagramStories101
![Page 20: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/20.jpg)
Storytelling
20 #InstagramStories101
![Page 21: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/21.jpg)
Behind-the-Scenes
21 #InstagramStories101
![Page 22: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/22.jpg)
Product Demos
22 #InstagramStories101
![Page 23: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/23.jpg)
Promotions and Advertising
23 #InstagramStories101
![Page 24: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/24.jpg)
*New Feature Alert* Archive + Highlight
24 #InstagramStories101
![Page 25: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/25.jpg)
Successful Brands
And How They Use Instagram Stories
#InstagramStories101
![Page 26: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/26.jpg)
Brand #1: @gotfitjo
26 #InstagramStories101
![Page 27: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/27.jpg)
Brand #2: @lacma
27 #InstagramStories101
![Page 28: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/28.jpg)
Brand #3: @gamestop
28 #InstagramStories101
![Page 29: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/29.jpg)
Measuring the Success of Your
Instagram Stories
#InstagramStories101
![Page 30: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/30.jpg)
Defining Success
30 #InstagramStories101
![Page 31: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/31.jpg)
Measuring Success
31 #InstagramStories101
![Page 32: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/32.jpg)
Final Thoughts
32 #InstagramStories101
![Page 33: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/33.jpg)
![Page 34: Instagram Stories 101](https://reader034.vdocuments.net/reader034/viewer/2022050613/5a64a0177f8b9a7c568b4e8f/html5/thumbnails/34.jpg)
Thank You!
Join us tomorrow on #SimplyChat11 A.M. PST