instagram strategies
TRANSCRIPT
Instagram Strategies
TV PRODUCER TURNED DIGITAL STRATEGIST
OVER 8 YEARS PRO EXPERIENCE
ALICE FULLER, PRINCIPAL CONSULTANT
SHEER SOCIAL
• Increase Brand Awareness • Increase customer engagement • Integrate into marketing plan • Grow your online community • Drive sales
GOALS & OBJECTIVES
Image: blog.Instagram.com Presented by Alice Fuller, Sheer Social
How To Measure Progress
• Likes, comments, mentions
• Link Clicks
• Website Traffic
• Hashtag use
Image: SocialMediaToday.com Presented by Alice Fuller, Sheer Social
Schedule
Tools
Image: theleadershipcoach.com
Image:Huffingtonpost.comContent Mix &Hashtags
Image:MakeUseOf.com
Presented by Alice Fuller, Sheer Social
38% Increasein engagement
Source: quicksprout.com
What Works: Images With Faces
Presented by Alice Fuller, Sheer Social
Images With Faces
30% Increase in Engagement
What Works: Real Customers Using Products
Source: quicksprout.com
Presented by Alice Fuller, Sheer Social
24% Increase in engagement
What Works: Light Images vs Dark
Source: quicksprout.com
Presented by Alice Fuller, Sheer Social
Increase Engagement Tactics Beyond Hashtags
Engage & follow those most active on your posts
Partner with related brands to cross promote.
Mention and Tag users in your captions & comments
Tag locations
Conduct contests & giveaways around a theme
Cross promote on other social profiles
Image: venturebeat.com
Image: LinkedIn.comImage: business2businesscommunity.com
Mentions, Tags, & Hashtags
Presented by Alice Fuller, Sheer Social
OVERKILL
Hashtag Usage: 5-7 Is Enough
Source: InstagramPresented by Alice Fuller, Sheer Social
Conduct Hashtag Search
Presented by Alice Fuller, Sheer Social
Hashtag Tools
hachtagify.me (free)
iconosquare.com (paid)
hashtags.org (free & paid)
Presented by Alice Fuller, Sheer Social
Convert Profile to Business Page
Contact buttonBe contacted via email
Linkable location tagsMap provided to reach you
Business categorizationTied to Facebook fan page. It is required for conversion
Presented by Alice Fuller, Sheer Social
Convert Profile to Business Page
Drive users to contact button orlink in bio for lead generation Use a call to action in captions
Presented by Alice Fuller, Sheer Social
Use Analytics Provided By Business Page
Image: macworld.comPresented by Alice Fuller, Sheer Social
Use Analytics Provided By Business Page
Monitor Your:
Top postsReach
ImpressionsEngagement
Audience Demographics
Source: LinkedIn.com Presented by Alice Fuller, Sheer Social
Develop Ads With IG or Facebook
CTA Buttons
• Learn More • Install Now • Sign Up • Shop Now
Presented by Alice Fuller, Sheer Social
Scheduling Tools
Later formerly LatergramSchedu.gram
Onlypult
Analytics Tools
Iconosquare
Sprout SocialUnionMetrics (Free report)
Simply Measured (Free report)
To Learn More Contact:Alice Fuller
Principal Consultant, Sheer SocialSheerSocial.comPh: 818-672-6287
Email: [email protected]: Fb.com/Sheersocial
Twitter: @Sheersocial