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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

#CNSF2011


#CNSF2011

Creation Distribution Consumption


#CNSF2011

Creation Distribution Consumption

OTT


#CNSF2011

Source: Generator Research, Internet Television 2010-2014

OTT will be 3rd largest video delivery method, after Terrestrial and CATV

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#CNSF2011


#CNSF2011

Videoscape Home

Connected TV, PC &

TabletSoft Client

VideoscapeIP STB

LegacyRF STB

LegacyIPTV STB

Content Distribution

Media Acquisition

On the Go

Smartphone/ Tablet

Soft Client

Notebook & Tablet

Soft Client

Media GW

3G/4G & WiFi

Cable, xDSL,

FTTH, 4G

ConductorSession Manager

Connection Manager

Service / Proximity Routing

TV Schedules

Managed VOD

Linear TV

Unmanaged VOD

Media Suite

Workflow Control

BillingSubscriber Mgmt

EPG/Catalog

CDN Tier(Core / Aggr

Routing)

CDS Cache

CDN Tier(Data Center)

CDS Content Acquirer

Virtual Origin

Services

Edge Routing & Caching

Tier

CDS Streamer

ASR9K (Video Service Module)

Mobile Content Adaptation Engine

Unified CMS

Publisher

Entitlement

End to End System Management

Store Front

Unknown

Device ManagerAlert Manager Client

Frameworks

ASR5K MobileVideo GW

Live / Linear On-Demand

…

Cloud DVR

CompanionCross Screen

Videoscape Enabled Services

IP Video Compression

Encapsulator / ABR Packager

Advanced Advertising

Social Networks

Recommendations

Reporting & Analytics

…

Provider systems

OTA/Sat/Network

Virtual STB (Cloud UI)

AS Series Media

Processors

Cisco TranscodeManager


#CNSF2011

• Multiple content formats

• Sophisticated content bundling

• Customizable metadata model

• Metadata normalization

• Extensible workflow

• Transcoding & encryption

• Distribution to delivery network

• Product/Offer rules creation

• Subscription, rental, EST, ad-supported models supported

• Custom entitlement checks prior to authorization

• Multi-DRM framework

• Customer Care functionality

• Player Framework & Widgets

• Streaming & Download

• License acquisition

• Library management

• Ad Network integration

• Feed aggregation & harmonization

• Multipoint catalog publishing

• Category management

• Playlist publishing

• Search and Rating

• Metering & reporting

ContentManagement Entitlement Publishing Client

Technologies

CMS Entitlement Publisher

API’s/Web Services

OSS/BSS

Players And Widgets


#CNSF2011Onet TV Catch Up

Bell TV Online

Paramount Media StoreDisney Movies Online

AT&T U-verse Online Verizon FlexView

http://vod.onet.pl/�

http://disneysb1.extend.com/�

http://uverseonline.att.net/tv�

http://seagate.paramountshop.com/store/�

http://tvonline.bell.ca/tvonline/servlet/CommandServlet?command=flow&lang=EN&processid=109�


#CNSF2011

Content Sources Content Management System

Extract, Filter,

Normalize

Met

adat

a Fe

ed M

gr

Publisher Offer

Management

Content Management

Metadata

Metadata

Repository/ Storage

Par

ser

Par

ser

Metadata

Par

ser

XSLT

PC/Mobile/TabletPortal Server

Next-Gen STB

CRUI Server

Metadata Parse and Transform

Storage and Search Engine

Client-specific feed formats

Field Mapping

Multiple metadata sources

VOD and Linear EPG data combined for unified search & recommendation

XSLT = Extensible Stylesheet Language TransformationsCRUI = Cloud Rendered User Interface


#CNSF2011

Sub Bundle(s)

Component

Component

Bundle

Common Entity

Common Entity

Common Entity

Common Entity


#CNSF2011

• Policies

• DRM Profiles

• Affiliates

• Accounts / Users

• Entitlement Chains

• Policy Profiles

• Rights Locker

• Customer Support

• FeedsEntitlement Profile

Policy

DRM Profile

Policy Definition


#CNSF2011

Entitlement System

WMDRM

WMDRM Player

Entitlement System

WMDRM

WMDRM Player

PlayReady

PlayReady Player

Entitlement System

WMDRM

WMDRM Player

PlayReady

PlayReady Player

DRM X

DRM X Player

Interoperable Domain

Single DRM Multiple DRMs Interoperable Domain


#CNSF2011

• Generate ABR• Retain high quality• Synchronize streams• Add metadata• Multi-format Encapsulation


#CNSF2011

MLBAM is extending its services beyond baseballto other organizations, handling the technologyinfrastructure and customer support for the nearly3,500 events each year, including the 2009 and 2010 March Madness on Demand (MMOD) for CBS, NBA games, World Cup soccer matches, Grand Slam tennis tournaments, and college football games.

Powering

At a Glance

MLB.tv Premium VoD and Live Streaming

8.3 million: Number of unique visitors for the 2010 CBS NCAA MMoD.$37 million: Online advertising revenueduring the 2010 tournament

By The Numbers


#CNSF2011

Microsoft transcodes tens of thousands of titles available in the Zune Marketplace on the Xbox gaming console.

Powering

At a Glance

Zune Marketplace on Xbox Live

18: Percentage of revenue Zune Marketplace has in the digital video content delivery, up 50-percent YOY.20: Number of countries for which VidLab Group prepares content.

By The Numbers

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17#CNSF2011

Adaptive Transport StreamsStream 1 1280x720 3000 KbpsStream 2 960x540 2400 KbpsStream 3 848x480 1800 KbpsStream 4 848x480 1200 KbpsStream 5 702x400 800 KbpsStream 6 512x288 500 KbpsStream 7 400x224 200 KbpsStream 8 400x224 110 Kbps

Live Video Source

ABR Encoder

IP or SDI inputIP output

A variety of different

resolutions, qualities and frame-rates


#CNSF2011

ABR Encoder Streaming Media Server

End Viewer

Internet


#CNSF2011

2s 6s4s 8s 10s 12s 14s 16s0s3M

2.5M2M1.5M1.2M800k600k400k

Instantaneous capacity to destination


#CNSF2011

Stream2. m3u8

Stream3. m3u8

Stream4. m3u8

Stream1.m3u8

HTTP ServeriPad.m3u8

00:00 00:10 00:20 00:30 00:40

iPhone.m3u8

Stream5. m3u8

Stream6. m3u8

1600k

1200k

800k

400k

200k

110k

ABR Encoder


#CNSF2011

Media Asset * N Profiles

Fragments Non-Interleaved Audio/Video


#CNSF2011

Windows IIS Server

Wire Format Media Server Index file Client

FragmentedMP4

Manifest(.ism, .ismv, .isma)

SilverlightPlayer


#CNSF2011

Windows IIS Server


FragmentedMP4


Adobe Flash Server

RTMP SMIL

SilverlightPlayer

FlashPlayer


#CNSF2011

Windows IIS Server


FragmentedMP4


Adobe Flash Server

RTMP SMIL

SilverlightPlayer

FlashPlayer

Web ServerTransport Stream

segments

Master M3U8Stream M3U8s iDevices


#CNSF2011

Windows IIS Server


FragmentedMP4


Adobe Flash Server

RTMP SMIL file

SilverlightPlayer

FlashPlayer

Web ServerTransport Stream

segments

Master M3U8Stream M3U8s iDevices

Darwin ServerRTSP SDP file

Android, Blackberry


#CNSF2011

EncodingFragmenter/

Encapsulator

Transport Streams

MPEG2 TS Archive

Stream 1 1280x720 3000 KbpsStream 2 960x540 2400 KbpsStream 3 848x480 1800 KbpsStream 4 848x480 1200 KbpsStream 5 702x400 800 KbpsStream 6 512x288 500 KbpsStream 7 400x224 200 KbpsStream 8 400x224 110 Kbps

Video Source Stream 1

Stream 2Stream 3Stream 4Stream 5Stream 6Stream 7Stream 8

Stream 1Stream 2Stream 3Stream 4Stream 5Stream 6Stream 7Stream 8

Stream 1Stream 2Stream 3Stream 4Stream 5Stream 6Stream 7Stream 8

Stream 3Stream 4Stream 5Stream 6Stream 7Stream 8

Stream 1


#CNSF2011

Content Streamer Content Acquirer Service Router CDS Manager

• VoD Streaming

• Live Streaming

• Concurrent Multi-Protocol

• Stream HTTP, RTSP, RTMP

• HTTP Download & PDL

• High Performance

• Detailed Reporting

• Ingest to Hierarchical CDN

• VoD Library Ingest

• Live Streams Ingest

• VoD Prepositioning

• Vod Dynamic Cache-Fill

• Live Dynamic Stream Split

• HTTP, FTP, CIFS, RTSP

• Centralized Element Mgmt

• WebGUI and HTTP API’s

• VoD Delivery Service Mgt

• Live Delivery Service Mgt

• System Monitoring

• Capacity Monitoring

• AAA Server Integration

• Content Request Routing

• Global Load Balancing

• HTTP, RTMP, RTSP, DNS

• Content and Load Aware

• Subscriber & Network Aware

• Integrates with BGP, OSPF

Video Application Network (VoD Library, Live Encoder, Streaming Clients, EPG, Portal)

IP Network (Core, Aggregation, Access, Wireline, WiFi, 3G, 4G)

Content Streamer Content Acquirer Service Router CDS Manager


#CNSF2011

Entertainment Services

Acquires Content in Multiple Formats from Multiple Sources, Live and On-

Demand

Independent Scalability of Content Delivery Functions – Adapts to Any

Network Topology

Very Low Latency Content Propagation for On-Demand and

Real-Time applications

Intelligent Service Routing for Global Network Routing and Service

Extensions

Guarantees non-stop Service Availability through Advanced

Resiliency Features

Published Content

Content Library / Acquirer Arrays

Caching Nodes

Programming InternetContent

Caching Nodes

Streamer Arrays

Entertainment Services

Centralized Ingest and

Storage

Massively Scalable

Caching Layer (CDN)

Highly optimized

Edge Streaming

On-Net Off-Net

Service Router


#CNSF2011

• In-browser players in Flash & Silverlight

Trick play controls, playlist carousel, multi-resolution (std, full, widescreen)

Social / Viral – email a friend, embed code for bloggers, post to social networks (MySpace, Facebook, etc.)

Video playback, ad insertion & metering

DRM support

• Catalog & channel browser widgets for embedding

• Download app provides offline experience

• Full SDK for customization


#CNSF2011

• Service providers expand on-demand/linear solution to unmanaged devices

• iOS & Android based tablets

• Digital Media: TV Shows/Seasons, Movies/vDVDs, Music, Apps etc.

• Linear, On-Demand, “My Digital Locker”

• State/history/ personalization in the cloud

“iPad Companion App” enhances collaboration between STB/Gateway and 3rd Party devices

• Enhanced social networking integration

• Full SDK to allow for both light & deep customization


#CNSF2011

• Service providers expand on-demand/linear solution to unmanaged devices

• Digital Media: TV Shows/Seasons, Movies/vDVDs, Music, Apps etc.

• Linear, On-Demand, “My Digital Locker”

• State/history/ personalization in the cloud

“iPad Companion App” enhances collaboration between STB/Gateway and 3rd Party devices

• Enhanced social networking integration

• Full SDK to allow for both light & deep customization iOS

Windows Phone 7

Android


#CNSF2011

Videoscape Home

Connected TV, PC &

TabletSoft Client

VideoscapeIP STB

LegacyRF STB

LegacyIPTV STB

Content Distribution

Media Acquisition

On the Go

Smartphone/ Tablet

Soft Client

Notebook & Tablet

Soft Client

Media GW

3G/4G & WiFi

Cable, xDSL,

FTTH, 4G

ConductorSession Manager

Connection Manager

Service / Proximity Routing

TV Schedules

Managed VOD

Linear TV

Unmanaged VOD

Media Suite

Workflow Control

BillingSubscriber Mgmt

EPG/Catalog

CDN Tier(Core / Aggr

Routing)

CDS Cache

CDN Tier(Data Center)

CDS Content Acquirer

Virtual Origin

Services

Edge Routing & Caching

Tier

CDS Streamer

ASR9K (Video Service Module)

Mobile Content Adaptation Engine

Unified CMS

Publisher

Entitlement

End to End System Management

Store Front

Unknown

Device ManagerAlert Manager Client

Frameworks

ASR5K MobileVideo GW

Live / Linear On-Demand

…

Cloud DVR

CompanionCross Screen

Videoscape Enabled Services

IP Video Compression

Encapsulator / ABR Packager

Advanced Advertising

Social Networks

Recommendations

Reporting & Analytics

…

Provider systems

OTA/Sat/Network

Virtual STB (Cloud UI)

AS Series Media

Processors

Cisco TranscodeManager


#CNSF2011

Thank you.

#CNSF2011

installing template theme files - cisco.com · 2009 2010 2011 2012 2013 2014. worldwide users ......

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