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INSTITUTE OF PUBLIC

RELATIONS OF SINGAPORE

In This Issue

IPRS Members’ Get-Together

IPRS Visits Google

Singapore Murdoch-IPRS Student

Chapter MOU Signing

Featured Articles

PRISM Awards 2017

Gold Sponsor - IN.FOM PRISM Awards 2017

Silver Sponsor - PR Communications

PRISM Awards 2017

Silver Sponsor - Weber Shandwick

PRISM Awards 2017

Supporting Partner - TMC Academy

PRISM Awards 2017

Supporting Partner - PSB Academy

Issue No. 01/2017 December/February

An official publication of Institute of Public Relations of Singapore in PDF format, 10 pages only. All rights reserved. No part of this publication may be in any form or by any means (electronic, mechanical, micro-copying, photocopying, recording or otherwise) be reproduced in whole or part without prior permission from IPRS. The opinions and views in this newsletter do not reflect the official view of IPRS.

17 February 2017 - IPRS Members' Get-Together

It was an eventful evening for the first exclusive Member’s only networking event for

the year which was held at Wanna Cuppa Cafe. It was also a very special occasion

as representatives from six of our Student Chapters came together, for the first time,

to get to know one another and to share about their respective chapters.

The IPRS President, Robert Conceicao, welcomed all the guests. The Student

Chapter’s representative shared about their institutions and their Chapter’s past and

upcoming activities with IPRS. Members enjoyed the evening in between delicious

canapes and great coffee and tea.

Robert Conceicao (IPRS President) sharing

his experience and insights to young PR

professionals from EASTWEST PR (IPRS Corporate Member)

From left to right, Lalethaa (Incoming TMC-

IPRS Student Chapter President), Christina

Cheang (IPRS Vice President), Preethi (Dean, School of IT, Digital Media, and Mass

Communication, TMC Academy), Lee Dongho

(outgoing TMC-IPRS Student Chapter

President) and Ng Chip Keng (Director, RHT Communications)

Andy Sim (TP-IPRS Student Chapter

President) giving an introduction and

update of TP-IPRS Student Chapter.

IPRS Members and students from the student

chapters networking.

The Big Day is tomorrow! PRISM Awards 2017

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19 December 2016 - IPRS Visits Google Singapore

“Let me google it for you.” “Why don’t you Google it?” Google has been integrated into our daily lives and it seems

impossible to hold a conversation regarding the internet without mentioning Google. Having grown from a team of 24 to a

workforce of more than 1000, Google Singapore moved in to their new home that spans over 2 building in Pasir Panjang.

With photos of the Googler’s new home flooding the social media feeds and other news channels, giving us major office

envy, we decided to bring our members to Google (literally) to find out more.

Google’s thematic lobby!

(continued on page 3)

Google extended their welcome to 20 of our members

with this exclusive Members-only visit. Angeline Leow,

Manager, Communications and Public Affairs, Google

Asia Pacific Pte. Ltd., hosted our members.

She shared how the office was structured in a way where

Googlers were encouraged for collaboration with each

other and the facilities that were provided for the Googlers

usage to keep a healthy work-life balance, for example, a

360-degree table tennis table right in the entrance, a fit-

ness gym and many more.

Our host, Angeline Leow giving an introduction to the participants.

After the tour, Angeline shared with the guests on how

Google reached out to the public and how they catered

to different groups that came to visit. She then shared on how important internal communications is, showing

examples on successful events when the Googlers enjoyed themselves while organizing the event.

The visit ended with lunch provided by Google at their main cafeteria, where Googlers get their complimentary lunch with a

wide variety of food.

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Colin Tung, Account Executive, SE10

The visit was a useful glimpse into the ways that Googlers use the sprawling new

physical space that they now call home in Singapore to spawn the sort of innovative ideas and

products that we have come to associate the company with. It was also

interesting to hear from our host, Angeline, about some of the ways the company

engages and communicates with its various target audiences, whether the government,

YouTubers, advertisers, and more. The famed Google Food Programme provided us with lunch

but the visit has also given me food for thought in terms of the practise of public relations.

Chris Lu, Communications Manager, AdAsia Holding

A big thank you to IPRS for organising the visit to Google’s new APAC headquarters - it was really

eye opening to see the environment ‘Googlers’ work in. It was also enriching to learn more about

the internal and external communication tools used by their communications professionals, and

definitely some tips there that I can use in my processes too.

15 December 2016 – Murdoch – IPRS Student Chapter MOU Signing

Murdoch University signed a Memorandum of Understanding (MOU) with the Institute of Public Relations Singapore (IPRS)

to launch its Student Chapter with IPRS. Murdoch University is the seventh tertiary institution to form a Student Chapter with

IPRS.

The MOU was signed at Murdoch University’s Singapore partner, Kaplan Singapore’s facilities. Peter Waring, Associate

Professor, Singapore Dean and Managing Director, Murdoch Singapore Pte Ltd and Robert Conceicao, President, IPRS,

signed the MOU in the presence of representatives from Murdoch University and Kaplan Singapore. Present was Eric Chan,

Council Member, IPRS.

Left to right: Eric Chan, Robert Conceicao and Peter Waring at the

signing ceremony.

Here’s what two of the attendees had to say!

The Student Chapter will enable Murdoch students to access IPRS activities and programs and also providing a channel for

Marketing / Business / Journalism, Tourism, Communication and Media Studies and PR students to network with PR

professionals and help them to gain first-hand, real-world experiences from the industry.

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PRISM Awards 2017 – Gold Sponsor

IN.FOM Pte Ltd

IN.FOM was founded in 2011 by Mike Liew and Wong Voal Voal, two seasoned

communications practitioners who have spent many years in senior leadership roles with

multinational communications agencies in Singapore. Convinced that a homegrown agency

can be as good as any established or global player, the founders made a bold decision to

focus on delivering high value work and impactful results that really matter to clients.

Our integrated and data-driven approach to communications has enabled us to win retainer

remits from regional and global brands such as Microsoft, Intel, Herbalife, CA Technologies, Nokia, Expedia, UnionPay and

SingTel.

Our work has been recognised by several regional

and global industry awards in recent years, including

the Singapore PR Consultancy of the Year at

PRISM 2015, and by Holmes Report as the Asia

Pacific Technology Consultancy of the Year for two

years running (in 2015 and 2016).

With the support of energetic and passionate

consultants, including Lien Xiu Wen who was

promoted to be a partner in 2016, we aspire to

continue to our path in reinventing communications.

IN.FOM has chosen to be a sponsor of PRISM 2017

because we strongly believe that our

communications talents in Singapore deserve to be From Left to Right : Lien Xiu Wen, Mike Liew, Wong Voal Voal

given the opportunity to shine, and this biennial industry event is arguably the most credible platform for them to showcase

their capabilities.

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PRISM Awards 2017 – Silver Sponsor

PR Communications

We Aim to Inspire the Younger Generation

It has given us great pleasure to support the PRISM

2017 Awards. We would like to thank our colleagues

in the industry for continuously encouraging us to

strive in producing good work.

We see the PRISM Awards as a prestigious industry

recognition that is awarded to only the best of the

best. Through our sponsorship, we hope to continue

to inspire not only our own team, but also the younger

generation of PR practitioners.

Two of the agency’s most exciting programmes in

2016 included the unveiling of Aston Martin’s DB11 in

Singapore, which was simultaneously launched with

the Geneva Motor Show, as well as a

Snippets of our work in 2015 and 2016

PR Communications helped to unveil

Aston Martin DB11 in Singapore, which happened

simultaneously at the Geneva Motor Show 2016.

PR Communications was the agency of choice for

the launch of Deliveroo Singapore in late 2015 and

journeyed through a very successful 2016 with the

brand.

winning publicity programme for food delivery service provider, Deliveroo. It is PR Communication ’s aim to continue

producing good, creative work, not just for our clients, but also to excite the next generation of young PR professionals.

Aston Martin’s DB11

Deliveroo

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We're a leading global communications agency, delivering daily

on what we do best: engage. We earn attention and incite action

for the best brands and organisations worldwide by championing integration and placing people, culture and relationships at

the heart. Our Singapore office has a 35-year heritage--a multicultural team of strategists, writers, designers, storytellers and

conversation-starters with extensive international and local experience.

We are passionate about our clients and, through our specialty capabilities and dedicated practice groups--which span

technology, financial and corporate communications, lifestyle, sports, consumer marketing, and healthcare--we are deeply

knowledgeable about their businesses.

We have supported the IPRS from the start, with its critical role in elevating Singapore’s Public Relations industry, and the

talent and recognition it attracts. In this engagement era, where change is constant and the pace relentless, we look to the

IPRS and PRISMs to continue to inspire the exchange of new ideas and set the bar for game-changing work that delivers

measurable business value.

Weber Shandwick’s Team Photo!

PRISM Awards 2017 – Silver Sponsor

Weber Shandwick

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TMC Academy was the first Private Education Institution (PEI) to be awarded

the prestigious 4-year EduTrust Certification by CPE. TMC

partners with a range of leading institutions from around the world, giving its

students access to an array of courses and cultures. TMC aims for all its programmes to be industry relevant and ensures

that these courses achieve their desired excellence as the benchmark against others is measured.

PRISM Awards 2017 – Supporting Partner

TMC Academy

TMC has worked with various professional bodies

such as the Singapore Computer Society, Food and

Beverages Manager’s Association, Singapore

Psychological Society, British Computer Society and

Institute of Data Processing Management, to prepare

industry-ready graduates for the IT, Media, Public

Relations, Hospitality & Tourism, Business, Finance

and Health Care industries.

TMC is committed to producing industry-ready graduates to

face the challenges of the PR industry. It is for this reason

that TMC collaborated with IPRS as a Corporate Member to

facilitate industrial attachment and networking opportunities

amongst students and PR professionals. On 17 August

2016, TMC Academy signed a MOU with IPRS to mark the

launch of its Student Chapter.

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Productivity is at the heart of PSB Academy. Once known as Singapore’s

Productivity and Standards Board, PSB Academy is known today as “The Future

Academy”, with an approach to education that focuses on what

really matters: performance in the real-world.

PSB Academy at 355 Jalan Bukit Ho Swee

PSB Academy’s City Campus at Marina Square

PRISM Awards 2017 – Supporting Partner

PSB Academy

In 2016, the Academy was conferred “Best private education institution in Singapore” by the Business Excellence and

Research Group, and “Best private institution” for Engineering at the JobsCentral Learning T.E.D Awards. It hosts over

11,000 local and international students in its slate of certificate, diploma, degree and postgraduate programmes every year.

PSB Academy recognises that the value of an aspiring PR/ creative practitioner goes beyond paper qualifications, and

extends to the skillsets that are imparted through close collaboration between industry leaders/ partners like IPRS, and

academic institutions. PSB Academy admires the creative work that is being presented at the PRISM Awards, and hope that

these real-world best-practices will inspire students to become critical thinkers who are confident and ready for the demands

of this exciting industry.

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Have you renewed your IPRS Membership?

It’s that time of the year again – time to renew your Membership! The annual Membership Renewal Exercise will commence at

the beginning of March 2017. If your IPRS Membership expires on 31 March 2017, you will receive an email notification from

the IPRS Secretariat.

IPRS Membership has its advantages:

Invitations to Members-only events

Networking opportunities

Professional dialogues

Great discounts at selected IPRS activities and events such as workshops, courses, and talks

Special rates for advertisements

Be kept up to date on PR developments

Opportunities to become an IPRS Trainer

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2015/2017 Council

President Robert CONCEICAO Vice-President Christina CHEANG Honorary Secretary LIN Liangmin Honorary Treasurer Joanna WONG Council Members Edgar LEE Eric CHAN Gerald DE COTTA Dr Jovina ANG Lily LIM Mike LIEW Dr Gregor HALFF (Co-opted) Stephen FORSHAW (Co-opted) Honorary Legal Advisor Samuel YUEN

Contact Us

Have any queries or feedback for us?

43A South Bridge Road Singapore 058677 Tel: +65 6534 1841 Fax: +65 6534 4691 Email: admin@iprs.org.sg Facebook: https://www.facebook.com/groups/iprs.group

To join us, visit

www.iprs.org.sg for more

information.

For any enquiries on our

privacy policy, please write to:

Institute of Public Relations of

Singapore (IPRS)

43A South Bridge Road

Singapore 058677

Email: dpo@iprs.org.sg

Calendar of Events MARCH 2017

1 – PRISM Awards 2017 Gala Night

16 – Communications in the Future Economy – Jointly organized by TP-IPRS and PSB Academy-IPRS Student Chapter (T)

Mid-March – SMU-IPRS Student Chapter MOU Signing (T)

22 – IPRS 47th Annual General Meeting and IPRS Council 2017/2019 Elections

27 – Launch of IPRS Professional Certificate in Public Relations and Mass Communication Intake 01-2017 (T)

*(T) -Tentative

For more details on the above events, kindly contact the IPRS Secretariat at 6534 1841 or email admin@iprs.org.sg.

The Secretariat Manager : Lennette KOH Finance & Accounts : Darissa GUAH Executive : Jack CHONG

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IPRS Welcomes New Members! On behalf of the IPRS President and Council 2015/2017, a warm welcome to our new Members who joined us between December 2016 to February 2017 : Corporate Members

BSH Home Appliances Pte Ltd Spurwing Communications Pte Ltd Full Members

Ai Ling Sim-Devadas, Director, Health Communication Matters

Associate Member

Ms Juliet Samraj, Marketing Manager, Hawker Pacific Asia Pte Ltd

Affiliate Member

Ms Anne Clarice Pascual Africa, Regional Communications Coordinator, Esri South Asia

Mr Jiang Shengbo Lester, Marketing Communications Manager, Destiny Consultant Pte Ltd