institute v/s bootcamp - measure marketer
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Institute v/s BootcampDigital Marketing is not a course,Its a strategy for growthw
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| Don't be fooled with fake skills at Institutes.| Learn Real Digital Marketing Skills at Bootcamp
It's 'Fake Skills' vs 'Real Skills'Digital Marketing is not something that you can learn in one day or some 30 days. it has to be prac-
ticed every day. Each day you need to learn some new concepts and new strategies in real-time and
you need to work on them. You need to work on analytics tools to understand the user behavior to
find insights that would help you run successful multi-channel marketing campaigns.
This is something that will take you further in digital marketing industry and is also highly recom-
mended for long run. Remember, You’ll NOT learn anything significant at institutes and such basic
skills will never help you build a career. Remember, digital marketing is data driven model of marketing.
Imagine there are 20 – 30 modules which institutes have and you spend 2 days learning one
module, you will still spend 60 days. This is how institutes keep you busy. But after the completion
of so-called course, the reality will hit you hard and you can’t figure out what to do next. You don’t
have the real skills, real-time experience and no data driven way of analyzing (data. You can’t even
learn 10% with such trainings at institutes or online digital marketing courses.
They make commitments easily, butseldom keep them
Institutes
They always try their best to live uptheir promises
Bootcamp
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We’ll never recommend institutes or online trainings fordigital marketing because:
Institutes are NOT marketing companies, (hence they teach only techniques and not
strategies).
Institutes don’t have Clients. They don’t know how marketing companies work in
real-time.
Institutes can’t teach you advanced eCommerce Skills. If you don’t work on eCom-
merce sites and strategies. you cannot build your career in digital marketing.
Institutes don’t have real-time campaign data. Digital Marketing is Data Driven Mar-
keting. You can’t learn digital marketing without data.
Institutes make you work on mock websites. mock websites can’t help you to master
major skills in real-time. You cannot learn to drive growth at institutes.
At Institutes, you don’t gain the performance confidence. You will always be an
underdog in real-time.
Institutes don’t give you international exposure. like a Google Partner agency. Your
Google Certifications cannot be linked to Google Partner Account.
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Institutes it's Activity
Bootcamp it's Action
3 Months of Hard Work and Focus will Get You 3 Years Ahead in your Career
You will learn & Practice for 6-7 Hours each day for 12 Weeks.
Dedicated Server, eCommerce Website to work on advanced Strategies.
Learn Most Advanced Digital Marketing eCommerce Strategies in Bootcamp.
The Tools That We Give Access to, Makes You a Real Digital Marketer.
No Other Way to Learn Real Digital Marketing Skills Except Bootcamp.
Who are you at Institutes?? – Student
Who trains you in institutes?? – Trainer
How do you learn in institutes?? – Mock Websites & Demo Websites
Admission in institutes?? – Everyone who Applies
Who are you at Bootcamp?? – Apprentice Marketer
Who Trains you in Bootcamp?? – Proven Marketers & Account Managers
How do you learn in Bootcamp?? – Live Client & Your Own eCommerce Websites
Admission in Bootcamp?? – 1 in 4 applications (Very Selective Intake)
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We have a very selective intakeWe check for program fitness before we enroll you
Immersive Bootcamp – 36 In-depth Modules
Most exhaustive digital marketing curriculum in India
Career-Oriented Program (intense & In-depth)
6-7 Hours a Day / 60 Days + Internship on Real-time Google & FB Ad
Accounts whose ad spends is over INR 10,000,000
100% practical learning and strategy implementation | 1-on-1 training
100% Job Placement after successful completion of bootcamp program
Get Access to Popular Paid Digital Marketing Tools worth 1.5 Lakhs
Create your own eCommerce website with WordPress, Learn WooCommerce and Shopify.
Dedicated Account Manager, Wesbite and Hosting
Opportunity to work on high spending clients Ad Accounts in MM Agency*
2 World class Hackathon’s and Event Participations*
Sessions with Industry leading Mentors with guidance on Career
Access to Video Sessions till 6 months
Gain digital marketing experience equivalent to 3-5 years after bootcamp
15 REASONS TOOUR JOIN BOOTCAMP
Read On Website
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After reading this, if you are still planning to learn digital marketing from an institute then check
if they are just an institute or do they have any active clients.
Ask for some of their client’s names and do a research to see how they are performing. Ask for
their monthly budgets they manage. Check if they run paid campaigns since this where you can
understand their level of skills. If they fail to disclose their client names, then ask them to show
the data of the campaigns they are running and the ad spends they manage. Check their client
websites and see how they are working. Be smart when you make a decision. Your future depends
on this.
If they are managing campaigns of clients, also check if they are affiliated to any recognized
company. Check their specializations. Check their experience. Just learning about Google Ads,
Facebook Ads and other modules will not help you. You need to be able to develop ad strategies
that propel growth with full funnel marketing. You need to learn in-depth tracking of marketing
campaigns.
Remember, Digital Marketing is aJourney and You need the Best Start.
Real-time techniques for Competitor Analysis & Conversion rate optimization
Growth Hacking with Sales Funnels, Decoy Models & Value Ladders
Advanced Google Analytics, eCommerce Tracking, Advanced Google Tag Manager Concepts, CRM
integration with FB Ads Manager
Included AD Operations (ADTECH) Ecosystem Fundamentals (DFP,DCM, DBM, SSPs and DSPs)
In-Depth Interview preparation; On-Job Support up to 3 months
Google, Facebook*, HubSpot Inbound, SEMRush & Make Marketer Immersive Bootcamp Certifications
Course updates for 6 Months.
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Check these topics, if they are taught & implementedDynamic Remarketing using Google Ads & Analytics & FB Ads
Multi-Channel Marketing & attribution models across Google, FB, Quora, LinkedIn, YouTube, GDN Strategy
Cross Channel Marketing (remarketing to users from Google on FB & Vice Versa)
Cross domain tracking (& storing source value in cookies for advanced eCommerce Tracking with payment gateways)
Data Layers and Funnel Strategies (custom audiences like high value visitors & High intent audiences)
Standard eCommerce Tracking (to track the transactions and other eCommerce details)
Enhanced eCommerce tracking (to Track the shopping behavior, Sales behavior etc)
Custom dimensions & Custom parameters (for advanced audience population)
Shopping campaigns in Google Ads (run successful eCommerce campaigns in Google Ads)
Product Catalog Sales Campaigns in FB ads (run successful eCommerce campaigns in FB)
Using Very advanced GTM javaScript Variables to set up a cookie for user identification
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Real or FakeBadge
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Institutes Display Fake Google Partner Badge
Check, if they are a Google Partner Agency. If they say they are a Google Partner, then remember
that every badged Google Partner has their agency profile in Google Partners database. Go to the
institute website and check by clicking on the Google Partner Logo they display on their website.
If the Google Partner is just an image, then they are not a badged agency.
The click on the Google Partner Logo should take you to Google Partners Database where you
can see the company profile and their specializations.
Just because you learn digital marketing skills, you can’t get a job. Even if you get a job by prepar-
ing the interview questions given at institutes, you can’t build your career in digital marketing.
You need to learn to do digital marketing for eCommerce websites. You need to implement cross
domain tracking, sub domain tracking, enhanced eCommerce tracking’s, dynamic remarketing,
dataLayers and many other advanced subjects.
Use this checklist and If you find anything missing, then Straight NO and SAVE YOUR MONEY.
“Choose Career Over Course”
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