Institution Research

Time Inc.

Time Inc. UK is Britain’s leading publisher of print and digital magazine content. Over 60 iconic media brands that captivate and inspire millions of people every day across print, online, mobile, tablets and experiences. Time Inc. produce and distribute magazines such as TV Easy, TV Times, Woman&Home and more. Time Inc. are meant to be throw aways, as they are weekly released, merely vague info about upcoming episodes for TV shows, and misinformed celebrity gossip.

Target Audience

The target audience for Time Inc. magazines would be 35-45 year old females. Their magazines such as ‘What’s On TV’, ‘woman&home’, ‘Soaplife’ and ‘InStyle’ has content on soap TV shows and misinformed celebrity gossip. The weekly TV show guides appeal mainly to housewives.

Examples of mainstream and niche magazines:Niche:SoaplifeTV TimesThe Field

Mainstream:NMEInStyle

BBC MagazinesImmediate Media Co is an award-winning special interest content and platform company. They are one of the biggest consumer media businesses in the UK and the third largest magazine publisher. Every month they reach multi-million highly educated people and over one million active subscribers. Their content is viewable across 50 websites, 60 magazines and over 70 brands. They sell over 74 million magazines every year and reach 22 million people online every month. Consumers can engage with their 25 ecommerce websites, which total up 30,000 transactions a month.

Target AudienceBBC Magazines is mass-market and have an immensely varied target audience of 2-70. This is due to them having magazines such as ‘In The Night Garden’ which appeals to toddlers/children, however there are magazines such as ‘Top Gear’ and ‘Cross Stitch Crazy’ – these magazine’s contents appeal to an older audience due to its more mature content.

Examples of mainstream and niche magazines:

Niche:Quick CardsCraftsellerGirl Talk

Mainstream:Top Of The PopsRadioTimesTop Gear

BauerBauer Media is in a unique position to be able to deliver groundbreaking consumer insight to media professionals, having more market leading brands across a wider breadth of markets than any other media owner. Bauer Media UK reaches over 22 million UK consumers every week through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight.

Target Audience

Bauer Media’s target audience consists of people ages 20-35. This is due to it’s magazines being Q, Empire, Closer, etc. These magazines may appeal to young adults but also older audiences due to the magazine’s sophistication writing style.

Examples of mainstream and niche magazines:

Niche:Car MechanicsGolf World

Mainstream:QEmpire4 Music