instituto ethos: june 2006 the socially responsible company challenges, dilemmas and conflicts
TRANSCRIPT
![Page 1: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/1.jpg)
![Page 2: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/2.jpg)
•
Instituto Ethos: June 2006
THE SOCIALLY RESPONSIBLE COMPANY
Challenges, Dilemmas and Conflicts
![Page 3: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/3.jpg)
Menu
1. Introduction
2. Challenges
3. Dilemmas
4. Conflicts
5. Top-down, bottom-up
![Page 4: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/4.jpg)
1 Introduction
![Page 5: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/5.jpg)
Director & Chief Entrepreneur
- SustainAbility (Chairman, 1996-2006)
Chair
- Environment Foundation- ECGD Advisory Council
Advisory Boards/Councils
- B&HRRC, DJSI (3M), Ethos, RSA, WWF, Zouk
![Page 6: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/6.jpg)
Founded 1987
Team Core Team ~25Nationalities 11Council 12Faculty 60>
Mission To inspire and support innovation that creates tomorrow’s value
![Page 7: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/7.jpg)
2 Challenges
![Page 8: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/8.jpg)
Clients, partners, languages
Reputational risk > competitive advantage Corporate citizenship Corporate responsibility Corporate social responsibility Eco-efficiency, eco-effectiveness Fair trade Human rights Sustainable development (e.g. triple bottom line)
![Page 9: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/9.jpg)
A.G. Lafley: $100m donations—new focus on children
Environment: resources, water (cool-water washing), waste
Social: health, hygiene (PUR), education
Economic: shareholder value, employment, taxes, fees and contributions
![Page 10: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/10.jpg)
4Bs of ‘Blended Value’
Governance Markets
Emerging
(20% known)
Existing
(50% known)
Brands
![Page 11: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/11.jpg)
4Bs of ‘Blended Value’
Governance Markets
Emerging
(20% known)
Existing
(50% known)
Balance
Sheets
Brands
![Page 12: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/12.jpg)
4Bs of ‘Blended Value’
Governance Markets
Emerging
(20% known)
Boards
Existing
(50% known)
Balance
Sheets
Brands
![Page 13: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/13.jpg)
4Bs of ‘Blended Value’
Governance Markets
Emerging
(20% known)
Boards Business
Models
Existing
(50% known)
Balance
Sheets
Brands
![Page 14: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/14.jpg)
![Page 15: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/15.jpg)
![Page 16: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/16.jpg)
Lee Scott: ‘We should view the environment as Katrina in slow motion’
Old: Energy efficiency, waste New: Renewables, roofspace,
sustainable fish(1) Easy wins
(2) 1-3 years projects
(3) ‘Game Changers’
![Page 17: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/17.jpg)
Fourth Wave - Creativity- Innovation
- Enterprise- Scale
![Page 18: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/18.jpg)
3 Dilemmas
![Page 19: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/19.jpg)
2002-2006 2000: climate change 2005: poverty, climate, global
governance … 2006: SD in China and India,
financial crises, pandemics in globalized economy …
![Page 20: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/20.jpg)
Green CEO Stakeholders’ 3 priorities SUVs, Bold Moves Junk bond status? Challengers …
![Page 21: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/21.jpg)
4 Conflicts
![Page 22: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/22.jpg)
Andrew Liveris 2015 Sustainability Goals: • Sustainable Chemistry • Products Designed to Solve
World Challenges 4 MDGs:
1. Water
2. Food
3. Housing
4. Personal health and safety
![Page 23: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/23.jpg)
Chad Holliday: board issue Blind spots (e.g. CFCs) ‘Sustainable Growth’, e.g.
oil > cellulose (biotech) But … PFOA, Ti02 … Evolution of human rights,
e.g. ‘bodily trespass’
![Page 24: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/24.jpg)
![Page 25: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/25.jpg)
Amazon, Google, etc ‘Greentech’, $100 million,
$100,000 KPCB ‘Green Innovation’ prize
3 megatrends1: energy security
2: megacities
3: abrupt climate change
![Page 26: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/26.jpg)
5 Next Steps
![Page 27: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/27.jpg)
Top-down, bottom-up 1
Public Relations, Legal Advisors
Environment Managers, Project Planners
Process and Product Design, Marketing (TQM)
CEOs, Investor Relations, Boards (e.g. NEDs)
CFOs, Entrepreneurs, Investment Bankers, VCs
![Page 28: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/28.jpg)
Bottom-up
Our ‘Wave 4’ Strategy- Financial markets- Implementation- Emerging economies
3-year Skoll Program- Globalization 2015- Global Reporters 2006- Millennium Development Goals
![Page 30: Instituto Ethos: June 2006 THE SOCIALLY RESPONSIBLE COMPANY Challenges, Dilemmas and Conflicts](https://reader036.vdocuments.net/reader036/viewer/2022070407/56649e105503460f94afac2a/html5/thumbnails/30.jpg)