INSTRUCTIONS FOR USE

Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding this to an existing presentation

Customize this section with neighborhood sales information, including comps and homes for sale nearby

Delete this section if you do not have Showcase℠ Listing Enhancements from

realtor.com®

Delete this section if you do not have a Facebook business page with the Social Connections App installed

Delete this section if you do not have Featured Homes on realtor.com℠ ®

Delete this section if you do not have Top Producer® CRM

Delete this section if you do not have the Digital Agent package from realtor.com®

Prepared for:

ANY FAMILY RESIDENCE1234 Main Street | Any Town | USA 00000

REALTOR® PROFILE

(agent photo here)

NameCompany informationContact informationWebsite/email

Years in businessEducationDesignationsOrganizations

Introductory paragraph goes here

COMMUNITY INVOLVEMENT

List your community

involvement here

MY RECENT SALES

3

• Recent sale address 1

• Recent sale address 2

• Recent sale address 4

• Recent sale address 3

MY TESTIMONIALS

• List your testimonials here

MY AWARDS AND DESIGNATIONS

• List professional accomplishments

ASKING PRICE VS. SELLING PRICE

Price too low and you lose the value.Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most money in the least amount of time

CRITICAL WEEKS WHEN LISTED

Pricing correctly helps you strike a deal when there is more competition for your home.

PRICING VS. POTENTIAL BUYERS

Properly priced, you will have the possibility of many more buyers competing for your property.

Asking Price Compared to Market Value

Percentage of Potential Buyers who will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%

IMPORTANCE OF PRICING

I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

RECENT SALE COMPARABLES

PHOTOS OF HOMES HERE

Address of Comp. 1List Price I Sale Price I DOM

Address of Comp. 2 List Price I Sale Price I DOM

Address of Comp. 3 List Price I Sale Price I DOM

Address of Comp. 4 List Price I Sale Price I DOM

A snapshot of comparable homes sold recently in your area.

COMPETITIVE MARKET ANALYSIS

Your Home: <address inserted here>

INSERT CMA FOR PROPERTY HERE

PREVIEW OF YOUR HOME

In addition to my efforts, the

associates in my office may be

assisting me in locating buyers,

showing and selling your home.

IMPORTANCE OF INTERNET HOME SEARCH

92%

Home Buyers

• 92% of home buyers use the internet or mobile apps to search for a home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013

WHERE BUYERS FIND HOMES

43% of buyers found a home via the internet – up from 8% in 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013

Where buyers found the home they purchased, 2001-2013 (Percentage Distribution)

HOW BUYERS FOUND THEIR HOMES

• 2002: Internet surpassed print ads

• 2004: More buyers found their home on internet than from signs

• 2009: The internet is FOUR TIMES as powerful as signs

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2013

• 2013: 22% of mobile searchers found their home on a mobile application

Internet 43%

Print Ads 1%

Signs 9%

BEST OF ALL WORLDS

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

Buyers who search on realtor.com®

Buyers who search century21.com and realtor.com®

Print ads

Buyers who search on century21.com

For illustrative purposes. Varies by broker and region.

SOCIAL NETWORKING

I will use social networking as a non-intrusive way to keep my network apprised of your listing.

Screen shots represent site as of publication date. Site subject to change without notice.

REALTOR.COM® HAS MILLIONS OF LISTINGS

I will make YOURS stand out

REALTOR.COM® APPS

Screen shots represent site as of publication date. Site subject to change without notice.

Buyers who are searching in this neighborhood can find me through realtor.com® mobile marketing.

Mobile Marketing Plan

• Buyers driving through the neighborhood can:

• Find your home, get directions and a map

• Connect with me in one “click” to get details and make an appointment

REALTOR.COM® SHOWCASE LISTING ENHANCEMENTS FOR AGENTS℠

Screen shots represent site as of publication date. Site subject to change without notice.

What is a Showcase℠ home?

• Up to 36 high resolution photos of your home or community

• Descriptive paragraph to capture buyer attention

• Brightly colored headlines and call-outs make the listing more noticeable

REALTOR.COM® SHOWCASE LISTING ENHANCEMENTS FOR AGENTS℠

Why Showcase℠ homes matter

• My contact information is on the listing for your home so I am positioned to answer inquiries from buyers personally and quickly

Screen shots represent site as of publication date. Site subject to change without notice.

REALTOR.COM® SHOWCASE LISTING ENHANCEMENTS FOR AGENTS℠

Buyer activity reporting

• As your agent, I will keep you up to date on buyer activity with reports showing interest and actions

Screen shots represent site as of publication date. Site subject to change without notice.

REALTOR.COM® SHOWCASE LISTING ENHANCEMENTS FOR AGENTS℠

• Translated into 11 languages, the realtor.com® international site offers global and investment buyers the opportunity to view your listing in their native language.

French

Chinese

Dutch

English

German

Italian

Japanese

Korean

Portuguese

Russian

Spanish

Screen shots represent site as of publication date. Site subject to change without notice.

Realtor.com® International

• International buyers have an easy way to contact me with questions regarding your home.

REALTOR.COM® SHOWCASE LISTING ENHANCEMENTS FOR AGENTS℠

• Local and regional buyers make up half of the market

• I will post your Open House on the website where more consumers are doing research

• Those who know the neighborhood may refer their friends to your Open House

Open Houses

by realtor.com®FEATURED HOMES |℠

Locally, regionally, nationally and internationally

• Move-up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

by realtor.com®FEATURED HOMES |℠

Screen shots represent site as of publication date. Site subject to change without notice.

• I can make your home the first one buyers see

• Exclusive position gets your home seen before all others

TOP PRODUCER®

Top Producer® CRM helps convert more internet buyers

ONLINE MARKETING ADVANTAGE

Realtor.com® Showcase℠ Listing Enhancements for AgentsI will enhance your listings on the top websites, including realtor.com®, with the features buyers want most

Featured Homes℠ Your home will have premium positioning on one of the most engaging real estate sites, realtor.com®

Mobile Reach

Your property will appear on the realtor.com®

mobile apps so mobile consumers can find your home

Facebook ApplicationI will display your property on my social media sites such as Facebook and Twitter

Top Producer® CRMMy data system helps manage prospective buyers so that I never miss an inquiry, request or referral

Digital AgentMy digital agent package gives me access to at least 1 out of 4 prospective local buyers on realtor.com® and realtor.com® mobile apps