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ou are waiting for a bus when you spot a

group of enthusiastic youngsters by the

roadside with some innovative toys or

gadgets demonstrating how the same can

be used. Think again, if you have mistaken them for a

creative group of salesmen or just playful young

individuals - they are some of the brightest minds in

the country, carrying out a project that is part of their

B-school education. They are students of NITIE, the

National Institute of Industrial Engineering, who are

out on the streets, engaged in “Mandi,” a unique

exercise aimed at teaching students how to apply the

theories of marketing to practice. The basic philosophy

underlying this exercise is also the most important

among the many things that distinguishes this school,

which is recognised across the country as the premier

training ground for engineers aspiring to build a career

in management.

It was a pleasure for us to visit NITIE, located in

one of the most picturesque areas in Mumbai, flanked

by the Powai and Vihar lakes. What was even more

rewarding was the insight that we got into the

philosophy and culture of the school and how it

continues to mould excellent professionals and leaders

through exercise of that philosophy.

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As you may be aware, NITIE traditionally startedas an industrial engineering institute, which is whywe already had a really strong base in OperationsManagement; therefore we have deliberately focussedon that stream. We wanted to be known as the bestamong institutes imparting education in the field andour recruiters tell us we are just that.

Over time however, we have had experts fromseveral other fields joining us - PhDs in Finance,Commerce, Business Management, so that we nowhave a strong base in the other subjects too. Peoplefrom diverse specialisations have also brought in themuch-needed softer skills to be imparted throughmanagement education.

Management, I would say is as much aboutfunctions as about people. I think I can reasonably saythat NITIE has successfully blended engineering,technology, and operations with the broader functionsof management. Today, we are definitely consideredpioneers in the fields of Project Management,Enterprise Resource Planning, Business ProcessReengineering, Logistics and Supply ChainManagement.

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There are a number of differences. For one thing,many of the courses taught under the PGDIM are directspillovers from our industrial engineering programme.There, the focus is more on the quantitative and

operational aspects.However, that does not mean that students cannot

opt for specialisations in Finance or Marketing. Butyes, there is a greater tendency among students to takeup systems or operations-oriented specialisations.

The other thing that I must stress is that ours is anextremely practice-oriented programme. We are nota normal institution with books and teaching andlibraries. One quarter of the education that you receivehere is actually conducted in industry. After twomodules of study, our students from the PGDIM aresent to industry for summer training. Normally, inany B-school, those are the only two months ofexposure that a student gets. At NITIE, they come backfrom their training, complete two or three modulesof classroom learning and go out again for a fulltimefour-month project. So you see, six months of theirtwo-year course is practical hands-on experience. Infact, during their second training, they actuallyfunction as employees in the organisation that theytake up projects with.

Many of these are international projects. This year,12 of our second-year students are working on projectsabroad, in countries like Singapore, Hong Kong,Bangkok and Thailand. This brings an added benefitin the sense that it globalises their minds. Apart fromwhat they learn on the job, they are interacting withpeople from all over the world and that teaches manyimportant lessons.

Even apart from the projects that students workon, we have a system by which we are in regular touchwith industry experts as well as our alumni in various

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Remarkable in his erudition and

humility, gregarious in a quiet

sort of way, Professor Tapan

Bagchi, Director, NITIE, spoke to

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school and the PGDIM

programme that it offers.

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industries...we invite people from industry to comeand teach course design. We visit industrial siteswhenever we get a chance. Our faculty members alsoare involved in consultancy — each of them is workingon several projects during the year and those becomecases taught in class. So someone who is teaching retailmanagement to our students is able to communicateto them the subtle differences between the kirana typeof supply chain and a high- tech supply chain. Thismakes students really knowledgeable about thepractical aspects of management.

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Ideally, I would say that one should have at least acouple of years’ experience before joining an MBA,although India is somewhat a maverick in this respect.A teacher can talk to you about interacting with agroup or leading one; you may yourself have hadsome experience leading a college project or a footballteam, but that is so far from real work experience. Atypical workday is full of challenges, approaches tohandling which cannot be taught in a classroomsession. Besides that, it is much easier for you toassimilate the knowledge you gain in class if you havebeen in a work environment before. At NITIE morethan half the batch has work experience.

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There has been a lot of discussion of late on howglobalisation has changed business, and consequently,business education. If you ask me, I think globalisationis just one of the things that have affected managementeducation. One has to be aware of what is happeningaround the world. If you look at the way the curriculain B-schools have shaped up over the last 25 years -the way programmes and case studies have changed- it has always been an evolutionary processthroughout. Whereas fifteen years back, it was IT ore-business that constituted the predominant influence,today it is globalisation. The important thing is to stayabreast of current developments, of whichglobalisation is just one phenomenon, albeit animportant one.

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Students should have an orientation towards andaptitude for quantitative methods. Of course, since ourcourse is only for engineers, this is something we cantake for granted. One of the reasons we insist on anengineering degree is because it ensures that everyoneis on the same platform to begin with. So, when weare talking about matrices, there’s no one in class whothinks, “Do they write numbers like that in boxes?”For all who wish to join us, your quantitative abilitieswill be a great asset.

������ ��� �� �����������“NITIE has always been a great place in my view –fine faculty, great students, and an excellent approachto business education. My view of the challenges startsfrom that basic premise. The extreme selectivityinherent to the small class size of NITIE has helpedme to get highly interactive sessions.”Akhilesh TutejaDirector, Information Risk ManagementKPMG

“At NITIE we used to have an intensive class room experience that would provide specific actionable insightsto apply. The curriculum is structured to promote group dynamics and interactions which develop stronginterpersonal skills to meet the demands of the market place. The diverse student body coupled with on goinggroup projects were instrumental in teaching the importance of working with teams towards common goals.”Baisali SarkarDeloitte Consulting, USA

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“Eight years after completing my MBA from NITIE, Ibelieve that I have made a fair mark in the corporateworld. Undoubtedly, NITIE provided me with muchmore than a foothold. It provided me with both theplatform and the confidence to spring up fast acrossthe corporate ladder.”Apurva GuptaCountry Capital Purchasing Manager, Procter &Gamble, Thailand

“I chose NITIE for an MBA because it offered me morethan what other B-schools could. It is extremelyrigorous and it will absolutely stretch you and broadenyour talent. It’s everything I was looking for, in a top-tier business school.”Dave Parag,Area ManagerExxonMobil

Name

Post GraduateDiploma inIndustrialEngineering (PGDIE)

Post GraduateDiploma inIndustrialManagement(PGDIM)

Post GraduateDiploma inIndustrial Safetyand EnvironmentalManagement(PGDISEM)

Duration and Focus

2-year programmefocussing onmethodologies andsystematic approaches todeal with diverseindustrial challenges

2-year programme thataims to groom youngmanagers who will notonly design betterprocedures and systemsbut also manage theassociated technologiessuccessfully

2-year programme thataims to create leaderswho are innovative andresourceful and usemanagement theoriesand practices, along withtechnology, to propel theglobal economy on thepath of sustainabledevelopment.

Eligibility

All engineeringstudents with a firstclass degree and with aGATE score of 85percentile and aboveare eligible to apply

A Bachelor’s Degree inany branch ofEngineering/Technology orequivalent with FirstDivision (5%concession on FirstDivision % marks forSC/ST candidates).Students awaiting finalresults may apply

A Bachelor’s Degree inany branch ofEngineering/Technology orequivalent with FirstDivision (5%concession on FirstDivision % marks forSC/ST candidates).Students awaiting finalresults may apply

Admission Procedure

Shortlisting on basis of GATEScore followed by GD/PI

Shortlisting on basis of CATscores followed by GD/PI

Shortlisting on basis of CATscores followed by GD/PI

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Besides the above, NITIE also offers a Fellow Programme in Industrial Engineering, several short-term managementdevelopment programmes and also unit-based programmes designed to suit the requirements of individual organisations.

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Campus recruitments this year at NITIE reached

greater heights as a reiteration to the popular

perception that the economy is going strong. The

Management Class of 2005 was placed in a span of

few hours on January 6, 2005. It all kick started with

27% Pre Placements Offers (PPOs), 7% Pre Placements

Interviews (PPIs) and 15% foreign placements.

As for the students, their joy was unbound as the

hard work and perseverance they had put in over the

last two years yielded much deserved recognition. This

finds expression in the words of Nikhil Kulkarni,

placed as Senior Consultant at KPMG, “ My focus was

on technology management and consulting was my

dream; the grooming I received at NITIE paid off when

I found my name in the KPMG final list.”

Echoes Dikshit Sharma, placed with the Risk

Management Group at ICICI Bank, “The kind of

confidence that the companies showed in us was

heartening, and this made us believe that NITIE as a

brand carries weightage no less than any other top

B-School.”

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the likes of KPMG, TSMG, E&Y, Accenture, and SAP

ICG. Banking firms included Barclays Capital, ICICI

Bank, Citibank, HDFC Bank. FMCG firms were

represented by Procter & Gamble, Nestle, Coke, Asian

Paints, Gillette, Colgate Palmolive and Reckitt

Benckiser. IT firms included IBM, HP, Wipro, Infosys,

TCS, HCL Tech, Satyam. The offers were made in

industries as diverse as Banking and Consulting to

Pharmaceuticals and IT Services. FMCG & IT led the

pack of recruiters by holding sway on Day Zero

morning. Other major recruiters included Marico,

Glenmark, Godrej, and Dabur.

Says Associate Dean-Placement, Prof. Ashok

Pundir, “This year the NITIE campus witnessed best

known names from national and international business

circles giving its students plenty of choices to secure

global opportunities. This euphoric response from

industries for final placements at NITIE reflects the

buoyancy of the national as well as international

economy.”

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!�����"��� ���������PRERANA (Annual event held in October)

Prerana, primarily a business event looked forward toby all B-schools in the country, traces its roots to the firstbatch of PGDIM students, back in 1995. It aspires to increasecorporate equity in management education and providesa platform for them to interact with brilliant minds fromthe top B-schools across the country. From being justanother summer project contest to a full-fledged businessevent Prerana has come a long way.

The events at Prerana include a meet with the topbusiness and political barons of the country, a business quizand many challenging and competitive business games.

B-GYAN (Round the year event)B-Gyan is an industry-institute interaction initiative

at NITIE. It was conceptualised as a series ofextramural lectures on varied management relatedtopics and it draws very enthusiastic participationfrom the stalwarts of the corporate world. With theirvaluable insights, speakers from companies likeGoldman Sachs, TSMG, ICICI Bank, Cap Gemini,Mudra, GlaxoSmithKline, Cisco Systems, IBM, HLL,Colgate Palmolive have been able to transform the waywe perceive the concepts of management across all thefacets of business in the new economy.

SANSMARANAny alumnus treasures his memories associated

with the alma mater. Sansmaran is organised in NITIEto keep the interaction between the institute andalumni alive. This event invites and welcomes NITIEalumni community from all parts of the world to relive

SAMIKSHA (Round the year event)The idea of Samiksha evolved because of a deep felt

need for greater interaction between the industry andacademic community. This is a step towards integrationof theory and practice through better communicationbetween the industry and management students.

The Samiksha series has covered in depth, all thespheres of Management like Marketing, Finance, HumanResource Management, Operations, Supply ChainManagement and Information Technology. Sharing ofknowledge by the corporate captains helps students towiden the horizon of their learning process.

the past and cherish the memories. Every year morethan 100 alumni along with their families, the NITIEstudent fraternity and faculty members come togetheron this eagerly awaited day.

MANDIMany people today have a preconceived notion that

B-schools typically impart only theoretical know-howto students. Mandi breaks the myth. The project is thebrainchild of Professor T. Prasad, an OrganisationalManagement faculty at NITIE. The basic philosophyunderlying the effort is that practical application andon site experience can never be replaced by conceptacquisition. This exercise emphasises on employingthe various management techniques, models andtheories taught to the students to sell creative toys inand around Mumbai as part of their course.