insurance exchange collateral

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Health insurance exchange marketing collateral

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Page 1: Insurance Exchange Collateral

ReformCongressSlick.indd 1 1/11/2011 9:15:01 AM

Page 2: Insurance Exchange Collateral

A LETTER FROM OUR PRESIDENT

There’s no substitute for experience.

Since the passage of PPACA in March, 2010, a lot of companies have started paying attention to the insurance exchanges envisioned under the reform legislation. Seems like every time you turn around someone is touting themselves as an

Exchange expert. Truth is, very few companies have ever actually developed software for an exchange and even fewer have provided day-to-day administration.

That’s where Workable Solutions comes in. We do both.

And we understand Exchanges inside and out. In fact, Insurance Exchanges are what we do. (And have been doing for more than 13 years.) During that time, we’ve partnered in the development, administration and customized technology solutions that drive some of

the nation’s most successful benefits exchanges, including HealthPass, the non-profit small business exchange in New York City.

Exchanges will need great technology solutions, but technology development without real world experience is just a best guess. Our technology has actually been tailored to support proven processes. An exchange is a complex model with many moving parts and yet it must be simple for the consumer to understand and easy to use Since 1999, our online software has powered the consumer experience. Yet, we are always enhancing our web-based platform. In our minds, the best processes drive technology design; not the other way around.

Sincerely,

Terry McCorviePresident, Workable Solutions

“We should create a health insurance exchange – a market where Americans can one-stop shop for a health care plan, compare benefits and prices, and choose the plan that’s best for

them. . .This will give them a better range of choices, make the health care market more competitive, and keep insurance companies honest.” – President Barack Obama

A CLOSER LOOK AT NEW YORK CITY’S HEALTHPASS

HealthPass New York is a not-for-profit, commercial health insurance exchange offering New

York-based small businesses and sole proprietors in the NYC metropolitan market the CHOICE

of quality, affordable, and flexible health care. An innovative collaboration launched in 1999

between the Mayor’s Office of the City of New York and the New York Business Group on Health*,

the HealthPass CHOICE model empowers individual employees to choose comprehensive health

care coverage that fits their personal medical needs and budget. HealthPass offers each enrollee

access to more than 20 different medical coverage options from four leading carriers, two dental

plans and a bundled security product.

*Now Northeast Business Group on Health

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Page 3: Insurance Exchange Collateral

WELCOME TO WORKABLE

Workable Solutions was founded in 1997 as an outgrowth of

Florida’s Community Health Purchasing Alliance (CHPA). We currently administer Exchanges

that deliver health, dental, life and disability benefits to groups and individuals, with and

without government subsidies. We’ve innovated and grown with our Exchange partners and

now administer insurance benefits for more than 60,000 people.

THOUGHT LEADERSHIP AND UNPARALLELED EXPERTISE

President and CEO Terry McCorvie has more than 22 years of experience in the industry and

currently serves as the 2010-2011 president of the National Association of Professional Benefits

Administrators. Terry was Executive Director of the Orlando-based small employer benefits

alliance (CHPA) when he was asked to form Workable Solutions to provide better administrative

solutions for employee-choice benefits programs. He is regularly asked to speak at industry

events and is called upon frequently as an expert source for media outlets.

CIO and Vice-President Ray West has overseen every line of code that powers our technology

solutions. Prior to joining Workable Solutions, Ray was an insurance agent who quickly saw the

advantages of providing benefits through an Exchange. Ray was also an accomplished software

developer. The combination of benefits expertise and understanding of software capabilities

provided a solid foundation for BeneKIT, our web-based exchange technology solution. Ray

and Terry are the foundation of a senior management team with nearly 100 years of combined

industry experience.

APPLIED TECHNOLOGY FOR THE FUTURE

Workable Solutions recently introduced the industry’s first fully-featured benefits Choice

Portal. Modeled after e-commerce and travel booking sites, the Choice Portal allows users

to customize their requirements when shopping for health insurance on an exchange.

Sliders allow users to set minimum and maximum price limits, filters help consumers to

narrow choices by carrier and plan design. The result is a tailored comparison experience,

allowing users to view detailed side-by-side summaries of their preferred choices.

Our BeneKIT technology platform is undergoing still more enhancement in 2011

to assure it is ready to streamline the scale and integration requirements of the

American and SHOP Exchanges.

“We should create a health insurance exchange – a market where Americans can one-stop shop for a health care plan, compare benefits and prices, and choose the plan that’s best for

them. . .This will give them a better range of choices, make the health care market more competitive, and keep insurance companies honest.” – President Barack Obama

Inset: actual screenshot from the

Choice Portal platform

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Page 4: Insurance Exchange Collateral

For more info visit www.WorkableSolutions.com

EXPERIENCE

Individu

als SmallBusinesses

Exchange

Sta�

Navigators

Government

AgenciesCarriers

Brokers

Custom

er Service

WeConnect

IntegratedTechnology

Plan Selection Tools

& Education

OnlineEligibility

Determination

OnlineEnrollment & Terminations

ConsolidatedBilling

BankingIntegration

PaymentCollection

Carrier Underwriting &

ApprovalInterface

EDIIntegration

CarrierDisbursement

&Reconciliation

CustomerServiceCenter

Consumer Driven & COBRA Admin

WeService

SOLUTIONSEXCHANGE

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