My presentation for the HackFwd Build11 event in Berlin on how startups can use PR to get themselves attention - including lessons from the best in the game
TRANSCRIPT
INSURGENCYMARKETING
ANDRIS K. BERZINS @akberzinsTuesday, 23 October 12
What is Marketing?
Marketing is the process of
communicating the value of a product or service to customers
@akberzinsTuesday, 23 October 12
The problem most startups
have ...
@akberzinsTuesday, 23 October 12
The problem most startups
have ...
@akberzinsTuesday, 23 October 12
The problem most startups
have .... .. is that no one is
listening@akberzinsTuesday, 23 October 12
... while corporates and well-funded startups get all the attention
@akberzinsTuesday, 23 October 12
Your advantage is that you have
littleto lose
@akberzinsTuesday, 23 October 12
Your advantage is that you have
littleto losenothing
@akberzinsTuesday, 23 October 12
Don’t justThink Different ...
Tuesday, 23 October 12
BE DIFFERENT
@akberzinsTuesday, 23 October 12
DON’T CHOOSE BLUE
@akberzins
Pick something that stands out, like orange!
Tuesday, 23 October 12
DON’T CHOOSE BLUE
@akberzins
Pick something that stands out, like orange!
Tuesday, 23 October 12
ZeroTurnaround @JavaOne@akberzinsTuesday, 23 October 12