8/14/2019 Integarted Marketing Communication - Microsoft Halo 3

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8/14/2019 Integarted Marketing Communication - Microsoft Halo 3

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cd crq m|kdcdf kkekdb .Oxcb`s) Q`r{xb`s `db Q{db`s#) ncan qr`dbq `q rnk ncfnkqr amiikarcmd cd

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|i`ak$

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@vkx`fk `fk mo f`gkxq cq 18 sk`xq mib) crn 8?+ mvkx ;< sk`xq mo `fk$

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Dk~r fkdkx`rcmd cq dmr bkocdkb hs rkandmimfs h{r hs amddkarcvcrs `dbamgg{dcrs$

Gmqr xkakdr f`gkq `xk mdicdk kd`hikb$

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; y \ ` f k

Rnk `bvkdr mo GGMF .G`qqcvk G{irc|i`skx Mdicdk F`gk#$

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8/14/2019 Integarted Marketing Communication - Microsoft Halo 3

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? y \ ` f k

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"12 hciicmd cdb{qrxs mxibcbk crn "00$; hd oxmg @qc`) "00$2hd oxmg K{xm|k`db "0

8/14/2019 Integarted Marketing Communication - Microsoft Halo 3

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6 y \ ` f k

X`bca`i Kvmi{rcmd mo nm vcbkm f`gkq `xk `bvkxrcqkb$

F`gkq gmvcdf rm`xbq Cdrkfx`rkb Amgg{dca`rcmdq: N`im 1 `q rnk k|crmgk mocdrkfx`rkb amgg{dca`rcmdq$

Cdrkfx`rkb _cx`i G`xekrcdf: Hcmqnmae cq `d cbk`i k~`g|ik mo ` |kxokar vcx`ig`xekrcdf a`g|`cfd) crn dkq|`|kx aic||cdfq) Vcec|kbc` bkocdcrcmdq) kH`s

`{arcmdq) Mib x`bcm xkamxbcdfq kra$ rm amgg{dca`rk Rnk A{ir mo X`|r{xk q|xk`b

xk`i'mxib kvcbkdak rn`r rncq {dbkx`rkx {rm|c` g`s n`vk `ar{`iis k~cqrkb

8/14/2019 Integarted Marketing Communication - Microsoft Halo 3

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> y \ ` f k

1$ N`im 1 G`xekrcdf:Gcaxmqmor |i`ddkb `bvkxrcqcdf `db |xmgmrcmdq rm `||k`i rm hmrn a`q{`i `db n`xbamxk f`gkxq cd ` ocvk'

|xmdfkb g`xekrcdf qrx`rkfs$

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ccc$ Qr`xr mo `d `irkxd`rk xk`icrs f`gk$cv$ \`xrdkx |xmgmrcmdq$v$ Ocd`i `bvkxrcqcdf a`g|`cfd) rcrikb (Hkickvk($

Rnm{fn Gcaxmqmor {qkb omxgq mo vcx`i g`xekrcdf omx |xmgmrcmd .cdai{bcdf rnk `irkxd`rk xk`icrs f`gk

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cdrkxkqr cd rnk rcrik `gmdf rnk f`gcdf amgg{dcrs) Gcaxmqmor bcb dmr okki rnk dkkb rm x{d ` qmac`i gkbc`

a`g|`cfd) cdqrk`b h`decdf md rnk f`gcdf amgg{dcrs rm q|xk`b rnk mxb crqkio$ Rnk oma{q md rx`bcrcmd`i

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`q ` a{ir{x`i gcikqrmdk$ Rm h{cib |{hica cdrkxkqr) Gcaxmqmor g`bk |{hica qr`rkgkdrq rn`r N`im 1 m{ib

q{x|`qq gkbc` q`ikq xkamxbq) cdai{bcdf rnk J{is 8

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3 y \ ` f k

Gcaxmqmor&q r`xfkr `q rm qkii 0$; gciicmd am|ckq mo rnk f`gk$ G`xekrcdf xkqk`xan q{ffkqrkb rn`r rnk

(N`im o`crno{i( am{ib mdis hk am{drkb md rm h{s 6;+ mo rn`r `gm{dr) gk`dcdf rn`r 16;)

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0< y \ ` f k

(Rnk cbk` `q h`qca`iis rm g`ek rnk hkr` i`{dan n{fk `db ikr rnk r`qrkg`ekxq g`ek rnk i`{dan omx sm{$$$

rm xk`iis bxcvk cr hksmdb rnk f`gcdf |xkqq$( Rnk hkr` a`{qkb ` q|cek cd |xkmxbkxq omx rnk xkr`ci vkxqcmd mo

rnk f`gk$

@irkxd`rk xk`icrs f`gk `db _cx`i G`xekrcdf@ amg|mdkdr mo N`im 1&q g`xekrcdf `q `d `irkxd`rk xk`icrs f`gk mx @XF a`iikb (Cxcq($ @irkxd`rk

xk`icrs f`gkq) ncan cdvmivk axmqq'gkbc` f`gk|i`s `db |i`skx |`xrcac|`rcmd) n`b hkkd |xkvcm{qis {qkb

omx rnk |xmgmrcmd mo N`im 8 cd rnk omxg mo rnk cdoi{kdrc`i `db ``xb'cddcdf C Imvk Hkkq$ Qmmd `orkx rnk

N`im 1 |{hica hkr` kdbkb) ` {qkx d`gkb (@bj{r`drXkoik~( `||k`xkb cd rnk moocac`i N`im 1 omx{gq md

H{dfck$dkr `db hkf`d |mqrcdf$ @ Acxa{cr Acrs `bvkxrcqkgkdr `q ik`ekb mdrm rnk kh b`sq k`xickx)

xkvk`icdf rnk kh `bbxkqq mo `d cdrkx`arcvk amgca ncan am{ib hk g`dc|{i`rkb rm xkvk`i rnk C\ `bbxkqqkq

mo `dmrnkx qkxckq mo qcrkq$ Mdk khqcrk `q rnk nmgk mo rnk (Qmackrs mo rnk @dackdrq( ` fxm{| q{||mqkbis

cdrkxkqrkb cd kvcbkdak mo Omxkx{ddkx `xrco`arq ikor md K`xrn$ @dmrnkx ok`r{xkb ` Omxkx{ddkx mhjkar ncan

fx`b{`iis xkvk`ikb rk~r imfq `db vcbkm aic|q$

_cx`i a`g|`cfd rn`r cdvmivkb `d mdicdk-mooicdk qa`vkdfkx n{dr rn`r cdai{bkb) axs|rca omx{g |mqrq)

` o`ek `b cd Hkqr H{s acxa{i`xq) gmxk axs|rca kg`ci) `db |km|ik nmibcdf axs|rca qcfdq cd rnk qrxkkrq$ Rnk

vcx`i a`g|`cfd `q r`xfkrkb g`cdis `r bck n`xb N`im o`dq) |km|ik {dcdvmivkb crn rnk N`im f`gkq

|xmh`his m{ibdr fkr cr$

8/14/2019 Integarted Marketing Communication - Microsoft Halo 3

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00 y \ ` f k

Gkxan`dbcqk `db |xmgmrcmdqRnk i`{dan mo N`im 1 amcdacbkb crn rnk xkik`qk mo v`xcm{q f`gkq) `arcmd ocf{xkq) `db amiikarchik

rmsq$ Vczecbq bkvkim|kb ` amiikarchik gcdc`r{xkq f`gk kdrcrikb N`im @arcmdAic~ ncan `q xkik`qkb md

Qk|rkghkx 0>) 8

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08 y \ ` f k

x`aka`x ok`r{xkb ` N`im 1 cdq|cxkb |`cdrjmh ok`r{xcdf rnk rcrik omx rnk f`gk |xcdrkb |xmgcdkdris md rnk

nmmb `db xk`x h{g|kx) `q kii `q i`xfk |car{xkq mo G`qrkx Ancko md k`an mo rnk xk`x okdbkxq$

(Hkickvk( a`g|`cfdRnk i`qr g`jmx `bvkxrcqcdf a`g|`cfd hkomxk `db b{xcdf N`im 1&q xkik`qk `q ` qkxckq mo vcbkmq

g`xekrkb crn rnk r`ficdk (Hkickvk() hkfcddcdf Qk|rkghkx 00) 8

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01 y \ ` f k

An`x`arkx `qqkrq oxmg H{dfck) cdai{bcdf `ickd gmbkiq `db `xgmx) kxk xkaxk`rkb `db xkh{cir omx

xk{qk$ Rnk rcqrkb acrs x{cdq rnk bcmx`g` cq qkr cd kxk cdq|cxkb hs hmghkb'm{r @ofn`dcqr`d q{h{xhq$

Q|kac`i `rrkdrcmd `q |`cb rm axk`rcdf ` |nmrm'xk`icqrca qkrrcdf ncan `q xkamfdcz`his N`im$

I`{dan `db cg|`arGmxk rn`d 0

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02 y \ ` f k

gmvckq) x`bcm) `db rkikvcqcmd hkomxk) f`gkq `xk hkamgcdf gmxk `db gmxk `aak|rkb cd rnk |m|{i`x

a{ir{xk$(

@r rnk \X Vkke ``xbq Gcaxmqmor md rnk (Rkandmimfs A`g|`cfd mo rnk Sk`x( `imdf crn

Kbkig`d omx N`im 1&q i`{dan$ @r rnk 8

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0; y \ ` f k

_kxqcmdq mo N`im 1:N`im 1 `q xkik`qkb cd rnxkk qk|`x`rk vkxqcmdq$ Rnk Qr`db`xb Kbcrcmd amdr`cdq rnk f`gk bcqa) g`d{`i)

`db ` qg`ii |mqrkx crn rnk f`gk&q amdrxmi'g`| `db `xrmxe$

Rnk Icgcrkb Kbcrcmd) amdr`cdkb cd ` gkr`i a`qk) amdr`cdq rnk f`gk bcqa) g`d{`i) |mqrkx) cdrkx`arcvk

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mo cdomxg`rcmd `db `xr amvkxcdf rnk q|kackq) a{ir{xkq) `db acvcicz`rcmdq mo N`im 1$

Rnk ocd`i vkxqcmd `q g`xekrkb `q rnk (Ikfkdb`xs Kbcrcmd() ncan amdr`cdq rnk f`gk bcqa) g`d{`i)

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amdrkdr k~ai{qcvk rm rnk Ikfkdb`xs Kbcrcmd) `db ` qa`ik xk|ica` mo rnk G`qrkx Ancko&q nkigkr `q ` a`qk omx

rnk rnxkk bcqaq$ Rnk qic|'amvkx |`ae`fcdf {domibq cdrm ` i`xfk nk`vs'qrmae |mqrkx mo G`qrkx Ancko$F`gkqr`rcmd qrmxkq cd rnk [E `iqm mookxkb ` icgcrkb kbcrcmd G`qrkx Ancko ocf{xcdk mdis `v`ci`hik rm rnk

ocxqr 0

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0? y \ ` f k

2$ HKICK_K

Cdrxmb{arcmd

N`im 1q Hkickvk cq ` r`ik mo |i`ddcdf rm kdq{xk gkbc` `db axk`rcvk amghcdkb `axmqq d{gkxm{q

an`ddkiq rm rkii `d k|ca qrmxs$ Rncq k|ca qrmxs n`q nki|kb hxcdf rnk ox`dancqk rm ` dk `{bckdak) cd bmcdf

qm g`ecdf N`im 1 rnk hcffkqr kdrkxr`cdgkdr i`{dan mo `ii rcgk$ @q ` hmbs mo mxe rncq a`g|`cfd qnmq {q

rn`r rnk |xmicokx`rcmd mo gkbc` an`ddkiq cq dmr ` an`iikdfk omx cdrkfx`rcmd) h{r `d m||mxr{dcrs rm rkii ` qrmxs

`axmqq ` hcffkx g`xekrcdf amgg{dca`rcmdq a`dv`q$

Rncq a`g|`cfd cq `d k~akiikdr k~`g|ik mo nm rm k~rkdb rnk `||k`i N`im hksmdb ` ims`i n`xb amxk

o`d h`qk cd mxbkx rm g`ek N`im 1 rnk hcffkqr kdrkxr`cdgkdr i`{dan mo `ii rcgk$ Cr rkiiq rnk qrmxs mo `

a`g|`cfd rn`r hxmek cdb{qrxs amdvkdrcmdq hs xkcg`fcdcdf rnk amg|krcrcvk i`dbqa`|k cr `q m|kx`rcdf cd$ Cr

rkiiq rnk qrmxs mo ` fxk`r axk`rcvk cbk` k~rkdbcdf crqkio hksmdb rx`bcrcmd`i gkbc` an`ddkiq$ N`im 1 hxmek `ii

kdrkxr`cdgkdr cdb{qrxs xkamxbq crn m|kdcdf b`s q`ikq mo >2g) gmxk rn`d 00

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06 y \ ` f k

Rncq rncdecdf ikb rnk qkamdb mhjkarcvk:

8$G`ek N`im 1 rnk hcffkqr kdrkxr`cdgkdr m|kdcdf b`s mo `ii'rcgk) k~akkbcdf rnk |xkvcm{q

fimh`i xkamxb qkr hs Q|cbkxg`d 1 crn 6?$;g: g`ek N`im 1 ` rx{k a{ir{x`i |nkdmgkdmd$

Rm`xbq ` Qrx`rkfca \i`romxg^hm~ dkkbkb rm xk`an rnk |km|ik nm bcbdr icek N`im) mx bcbdr a`xk `hm{r N`im) mx n`b dkvkx

nk`xb mo N`im$ @db fkr rnkg rm h{s ` am|s$ Co rncq `q fmcdf rm n`||kd) rnk amdvkdrcmdq mo rnk a`rkfmxs

icek cxxkikv`dr ' im{b k~|imqcmdq) |m{dbcdf g{qca) f`gk|i`s ommr`fk) f{dq) himmb `db fmxk m{ib gkxkis

xkcdomxak rnk |kxak|rcmdq |km|ik n`b mo N`im$

Rncq a`iikb omx xkcdomxacdf rnk x{ikq mo ` vcbkm f`gk a`g|`cfdcdf `db qnm gmxk an`x`arkxcqrcaq

mo gmvckq ncan cq gmxk icekis rm hk ` bcxkar amg|krcrcmd rm N`im$

@||xm`an0$ Kghx`ak rnk N`im D`rcmdq imvk mo `ii rncdfq N`im) / {dbkxqr`db ns rnks n`b q{an |`qqcmd omx rncq

ox`dancqk$

8$ Cdrkxxmf`rk rncq |`qqcmd rm qkk co cr am{ib hk q|xk`b rm ` cbkx `{bckdak) mdak rnk a`g|`cfd qr`xrkb

r`iecdf `hm{r N`im cd ` bcookxkdr `s$

Ik`xdcdfq:Cr `q om{db m{r oxmg N`im o`dq rn`r G`qrkx Ancko `q ` nkxmca ocf{xk) `db rnk qrmxs mo rncq nkxm

`q rnk g`cd xk`qmd rnks `drkb rm |i`s rncq f`gk$ Nk n`q hkkd rnk qr`x mo k`an cdqr`iigkdr `db cq

N`imq kp{cv`ikdr mo \krkx \`xekx mx N`xxs \mrrkx) ` akdrx`i ocf{xk rnk `{bckdak a`d x`iis `xm{db$

H{r Cd a`g|`cfd&q omx rnk |xkvcm{q N`im f`gkq rnk `arcmd `db q|kac`i kookarq n`vk hkkd eks

qkiicdf |mcdrq$ G`qrkx Ancko `q |mxrx`skb `q ` ik`b an`x`arkx cd ` vcbkm f`gk) h{r N`im o`dq |mxrx`skb

ncg `q rnk nkxm mo ` qrmxs$

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0> y \ ` f k

Qmi{rcmd:Rncq a`g|`cfd m{ib oma{q md rnk gmvck ik`b$ G`qrkx Ancko xk|xkqkdrkb rnk vkxs rkdkrq mo `

nkxm hx`vkxs) q`axcocak) b{rs) `db qkioikqqdkqq$ Rnkqk rnkgkq `xk amdqcqrkdr crn rnk p{`icrckq mo xk`i

nkxmkq) `db ai`qqca qrmxsrkiicdf rnxm{fnm{r ncqrmxs rnks `xk {dcvkxq`i `db rcgkikqq rnkgkq rn`r q|k`e rm

`ii mo {q$

Cdqrk`b mo rkiicdf |km|ik `hm{r rnk `arcmd rnks kxk fmcdf rm k~|kxckdak) icek gmqr vcbkm f`gkq)

rnk a`g|`cfd kgmrcmd`iis kdf`fkb rnkg cd rncq |mrkdrc`iis k|ca qrmxs rn`r rnks am{ib amgk `db |i`s ` |`xr

cd rnkgqkivkq$

@ Qrx`rkfca \i`romxgG`qrkx Ancko rnk Nkxm

Rncq rnm{fnr cq h`qkb md ` aik`x |xmb{ar rx{rn) `db kd`hikb rnk a`g|`cfd rm oic| `ii mo `{bckdakq

|kxak|rcmdq mo N`im) r{xdcdf cr oxmg ` qnmmr kg {| cdrm `d k|ca qrmxs omx rnk `fkq$ Cd m{x a{ir{xk k

n`vk `i`sq immekb omx Nkxmkq) oxmg Fi`bc`rmxq rm ommrh`ii |i`skxq) rnk a`g|`cfdq `ghcrcmd `q qcg|is)

omx G`qrkx Ancko rm omiim cd rnkcx ommrqrk|q$

Rnk axk`rcvk r`qe rnkd) `q rm g`ek |km|ik hkickvk cd G`qrkx Ancko `q ` nkxm) `db hkickvk cr cd `

`s rn`r `q xkq|karo{i `db xkvkxkdrc`i rm rnk ncqrmxs mo nkxmkq) cg`fcd`xs mx xk`i) o`gm{q mx {dq{df)

crncd rnk mxib rn`r k cdn`hcr$

Rn`r r`qe `q qmivkb axk`rcvkis hs axk`rcdf ` nkxmca cbk` rn`r {qkb kvkxs |mqqchik an`ddki rm `bb

bk|rn rm rnk qrmxs) cd bmcdf qm hi{xxcdf rnk hm{db`xckq mo rnk N`im {dcvkxqk `db m{x md `db

amggkgmx`rcdf G`qrkx Anckoq ok`rq) `anckvkgkdrq / nkxmcaq oxmg rnk sk`x 8;;8 @B: rmb`s) `ii `axmqq

K{xm|k) omx xk`i$

Rnk Axk`rcvk @||xm`an Rnk G{qk{g mo N{g`dcrs

@ vcxr{`i q|`ak `db amdak|r bkvmrkb rm rnk gkgmxs mo rnk nkxm G`qrkx Ancko$ Nkxmkq n`vk rnkcx

qrmxckq rmib oxmg fkdkx`rcmd rm fkdkx`rcmd) axk`rcdf rnk g{qk{g `iimkb rm hxcdf G`qrkx Anckoq qrmxs rm

icok$ Rnk nmik a`g|`cfd h{cir oxmg rncq akdrx`i rnm{fnr rnxm{fn qkvkx`i |n`qkq cd rnk a`g|`cfd icok

asaik$

8/14/2019 Integarted Marketing Communication - Microsoft Halo 3

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03 y \ ` f k

Hksmdb Cdrkfx`rcmd

\n`qk 0 ' Hkickvk omx rnk N`im `rcmd

@irnm{fn cr `q xkp{cxkb rm gmvk hksmdb rnk N`im D`rcmd kvkdr{`iis) okkbcdf rnkcx n{dfkx omx `ii

rncdfq N`im `q dkakqq`xs rm h{cib gmgkdr{g `db axk`rk ` H{zz cd rnk |xk i`{dan |n`qk$ Qm ` rk`qkx

q|mr `q `cxkb ` sk`x hkomxk rnk i`{dan$ Cr x`d mdis mdak md R_ cd rnk ; eks KGK@ g`xekrq) crn cdrkxdkr

|xmgmrcmd |xkakbcdf rnk q|mr g`ecdf cr `d `||mcdrgkdr rm vck) `db `q qcg{ia`qr icvk md ~hm~$amg

`axmqq rnk xkfcmd cd |`x`iiki rm R_ `cxcdf$

Rnk r`xfkr amdq{gkxq kdf`fkb cggkbc`rkis crn Rnk Qr`xxs Dcfnr) `db md rnk b`s mo rnk

qcg{ia`qr KGK@ rx`ooca rm ~hm~$amg mvkxrmme rn`r rm |i`sqr`rcmd$amg omx rnk ocxqr rcgk kvkx$

\n`qk 8 G{qk{g mo N{g`dcrs

Hxcdfcdf rm icok rnk G{qk{g mo N{g`dcrs gk`dr hkcdf qg`xr crn gkbc`$ Qm) qkr mo |xcdac|ikq

kxk kqr`hicqnkb rn`r am{ib hk `||ickb `axmqq `ii g`xekrq) xkf`xbikqq mo qczk `db h{bfkrq$ Rnkqk |xcdac|ikq

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`s$

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