INTEGRATE MOBILE MESSAGING INTO YOUR MARKETING MIX ?· INTO YOUR MARKETING MIX TO ... Text message marketing…

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  • INTEGRATE MOBILE MESSAGINGINTO YOUR MARKETING MIX TODRIVE IMMEDIATE ROI

    Learn more www.outspoken.com @getoutspoken !

  • BRANDS EMBRACING TEXT MESSAGE MARKETINGText message marketing boasts up to a 45% ROI and many of todays most well known brands are seeing success as they build out their mobile databases and engage in meaningful conversation with their users.

    One the best CPG brands and overall marketers out there, allocates 70% of their entire mobile marketing budget to text message marketing

    In 2013, the fast food chain grew its mobile database by almost 1 Million Subscribers

    Saw 10x higher ROI with text messages than their email marketing, and in one weekend grew their database by 33% by sending a widely shared video + $5 coupon

    Attached a promo code with every text message in its Text-to-Vote voting contest and had an industry high 11% redemption rate

    Promotes its wedding registry and brands such as Ralph Lauren's Big Pony line, with texts

    Encourages consumers to sign up for texts that contain exclusive

    other insider rewards

    !!!!!!!!!!!Outspoken!Proprietary!Informa3on!1. h7p://outspoken.com/coca;cola;allocates;70;percent;of;mobile;budget;to;text;message;marke3ng/!

  • CONSUMERS ARE TEXTING, MARKETERS SHOULD TOOText messaging has become second nature to consumers, who now send and receive more than 193 billion SMS and MMS messages per month. Savvy marketers are incorporating text messaging as part of an integrated marketing strategy to connect with their audience through technology thats part of their every day lives.

    Use text message marketing to break through clutter and reach beyond unopened emails and ignored social posts, differentiate from competitors, and drive immediate ROI.

    29% OF TWEETS ARE READ, 12% OF FB POSTS ARE READ, 20% OF EMAILS ARE OPENED

    98% OF TEXT MESSAGES

    ARE READ.!1!

    2!

    3

    1. h7p://www.mmaglobal.com/research/achieving;tangible;roi;mul3media;text;message;marke3ng!2. h7p://mashable.com/2012/07/13/text;message;marke3ng;infographic/!3. h7p://mashable.com/2012/07/13/text;message;marke3ng;infographic/!

  • MESSAGING DRIVES HIGHER ROI THAN OTHER MARKETING CHANNELS

    MOBILE MARKETING

    98% of text messages are opened and read in

  • TEXT MESSAGE MARKETING IS A MUST-HAVE FOR RETAILERS

    IT DRIVES IN-STORE TRAFFICConsumers are using their phones at all points of the shopping cycle and with text message marketing you can reach them in real time where ever they are. Send them mobile exclusive content such as sneak peaks, new release information, recipes and discounts to create value.

    IT HELPS RECOVER ABANDONED SHOPPERSWant to give a nudge to your indecisive shoppers? Ping them with a friendly reminder via text and let them know theyve left something in their shopping cart. Include an

    instant action.

    ITS A MUST-HAVE FOR OMNI-CHANNEL STRATEGY Use text in components to drive brand to fan to brand engagement, drive downloads of branded apps, turn the receipt of a text into a purchase, and utilize social sharing to increase viral impressions and more.

    GET TO KNOW YOUR CUSTOMERS ON A MORE PERSONAL LEVEL Data is every marketers best friend. The more data you collect and analyze, the more information you have about

    higher the ROI.

  • USE MESSAGING TO DRIVE SALES AND RECOVER ABANDONED USERS

    USE SMS/MMS MESSAGING TO RECOVER ABANDONED USERS Send on-the-fence customers friendly

    reminder texts when they something in their

    shopping cart

    Incentivize users with a limited time promo

    code or mms coupon

    Include URL links for immediate purchase

    DRIVE IN-STORE TRAFFIC Use SMS messages to promote in-store

    promotions Offer exclusive deals via promo codes Send rich media MMS messages for even

    higher click thru & redemption rates Deliver offers as passbook passes and track

    redemption Use mobile rewards to increase customer

    loyalty

  • BRIDGE THE GAP BETWEEN ONLINE AND MOBILE

    Encourage one-to-one mobile sharing. Let your customers send content from your web page through the medium they use the most - their mobile phones.

    MMS drives word of mouth marketing by enabling customers to share links, pictures and videos through text message.

    Charlotte Russe's "Send to Mobile" feature sends an average of 3,000 messages a week.

    1.!Outspoken!Proprietary!Informa3on!

    !!1!

  • Once you launch your mobile campaign, youll start collecting an incredible amount of data you can leverage to create personalized experiences for your customers based on their preferences, behavior, content, location and more.

    KNOW YOUR AUDIENCE DELIVER TARGETED MESSAGES65% OF SHOPPERS PREFER TO RECEIVE MESSAGES BASED ON THEIR SPECIFIC INTERESTS

    Once you launch your mobile campaign, youll start collecting an incredible amount of data you can leverage to create personalized experiences for your customers based on their preferences, behavior, content, location and more.

    ng an incredible amoto create personalized experiences for ff yobased on their prefeff rences, behavior,r content, loand more

    KNOW YOUR AUDIENCE DELIVER TARGETED MESSAGES65% OF SHOPPERS PREFER TO RECEIVE MESSAGES BASED ON THEIR SPECIFIC INTERESTS!1!

    1.!Outspoken!Proprietary!Informa3on!

  • OUTSPOKEN SOLUTIONS FOR TEXT MESSAGE MARKETING SUCCESS

    Send%coupons,%special%offers,%boarding%passes,%3ckets%and%gi6%cards%via%an%MMS%or%SMS%text%message,%which%enables%users%to%download,%store%and%redeem%the%items%as%passes%on%Passbook.%Try It Out: Text PASSBOOK to 94444 (Msg/data rates may apply)

    Do%you%know%why%the%Outspoken%plaBorm%is%the%leader%in%MMS%messaging?%It's%because%we%allow%our%customers%to%send%the%highest%quality%pictures,%video%and%audio%to%their%mobile%subscribers%through%our%unique%transcoding%plaBorm,%Brilliant. See the Difference, Try it Now for Free!

    BRILLIANT BY OUTSPOKEN PASSBOOK BY OUTSPOKEN

    LOCATION BASED

    SERVICES Cell Tower-Based

    Location

    Geofencing

    Location Look-up

    Enhanced Targeting

    Custom Messaging

    SMS(SHORT MESSAGING SERVICE)

    160 Character limit

    Text only

    Text-to-win

    Text-to-vote

    Quizzes

    Customer Service

    Click-to-call

    AGGREGATION Direct carrier binds

    High throughput

    Shortcode hosting & management

    Full migration team

    Low end cost for clients

    Transcoding

    MMS(MULTIMEDIA MESSAGING SERVICE)

    No character limit Images, audio, video graphic coupons Promotional videos Sweepstakes Interactive campaigns User generated content Share to Facebook

    & Twitter Brand logo

  • 7 BEST PRACTICES TO KICK START YOUR MOBILE MESSAGING STRATEGY

    1. Build your database: Promote your program in as many places as possible, from in-store signs to your website and social profiles. The more places you promote your mobile program, the more likely people are to join. Include an incentive (like a discount) with your call to action for even higher signups.

    2. Be branded: Skip abbreviated text and links, instead send rich media messages using images, video and extended text to tell your brands story.

    3. Be meaningful: Be mindful of content and frequency to ensure long-lasting customer relationships. Retailers who share creative & relevant offers (i.e. new items, specials or exclusive events) with their customers every 7-10 days see higher engagement and lower opt-out rates.

    4. Be personal: Ask customers for additional information, such as a zip code, favorite drink or dress size, to allow you to create and send targeted messages

    5. Be specific: Use clear calls to action to attract and activate customers. A display with the text Receive an exclusive mobile offer by texting in and the inclusion of links to purchase can drive immediate action on mobile phones.

    6. Be timely: If you want to drive in-store foot traffic during certain times like lunch hour, send a well-timed message along with an enticing image or coupon at 11:15 AM.

    7. Be compliant: Text messaging is highly regulated so make sure your campaign is compliant at all times. Always include: Text HELP to (short code) for help. Text STOP to (short code) to cancel. Msg&data rates may apply. # msgs/mo. Terms/Privacy: (URL to site)

  • Be Seen. Be Heard. Be .

    Contact us at hello@outspoken.com or 855.772.9842 to get started today!

    Sign up for our MMS Crash Course

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