integrate vertically: realize the full potential of your new gtld

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INTEGRATE VERTICALLY

Realize the Full Potential of Your New gTLD

Siddharth TaliyanSenior Manager, Sales



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Agenda

1. State of the Industry

2. TLD Distribution Models

3. How to Integrate Vertically?

4. How can LogicBoxes help

5. About LogicBoxes



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ONESTATE OF THE INDUSTRY



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The Global Internet Overview

State of the Industry



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Internet PenetrationAdvanced vs Emerging Economies




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Internet Consumer DistributionHistorical & Projected Trends




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Domain Penetration RatesNo. of domains per 100 Internet Users



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Domain Usage Patterns

Source: Wakefield Research, Internal Research



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The potential for new gTLDsIs HUGE!



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TWOTLD DISTRIBUTION MODELS



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TLD Distribution Models

• TLD made available only through Registrars

Traditional Distribution Channel



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Traditional Distribution Channel

• Registries partner with Registrars for Promotion, Marketing, Communication

• Easy to maintain relations with small set of Registrars



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• With 1000+ new TLDs, the traditional model may not work

• Dramatic shift of power from Registry to Registrar

What’s going to change...



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• Registrars will choose which TLDs they want to sell




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• Registrars will need to be ‘incentivized’

• Registries may need to budget big for Registrar Shelf space




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• Severe competition for visibility on the Registrar’s storefront

• Registries will need to compete for Marketing support from Registrars




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• Registries will need to rethink Distribution Channel Management & Marketing

What are the implications…



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• ICANN now allows Registries to Integrate Vertically

• Registries can now control distribution and ensure success

What can Registries do…



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• Reduce dependability on third party Registrars

• Reach out directly to customers and address their needs

Build a Unique Distribution Network



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• IMAGE

• Launch phases majorly determine success / failure of a TLD• Huge risk to rely solely on external Registrars




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• Ensure maximum reach for your TLD

• Enable Resellers who are well positioned to sell your TLD to your Target customers




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Case Study – Domains.coop



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• Domains.coop sells only .coop domains

• They built a global reseller channel to reach their customers

• Today, Domains.coop alone manages 40% of the .coop domain namespace

Case Study – Domains.coop

40 %

60 %

.Coop Namespace Share

Domains.coop

Other Registrars



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What is the Ideal Solution…



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Get the Best of both!



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• After several months of negotiation, .ORG, .INFO and .BIZ renewed their ICANN contract with Vertical Integration ban removed

• These TLDs will now setup their own Flagship Storefront and Distribution channels

Existing TLDs rush to Integrate Vertically



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THREEHOW DO YOU INTEGRATE VERTICALLY?



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How do You Integrate Vertically?

1. Start a Flagship Storefront for your TLD

2. Build a Reseller / Distribution network unique to your TLD

3. Automate all business functions



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• A storefront that exclusively showcases your TLD

1. Start a Flagship Storefront



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• Market intelligently to accept Pre-registrations

• Generate buzz and manage Sunrise, Landrush and Premium name auctions




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• Think about Customer retention– Domain suggestions in the same TLD on your storefront

– Engage with customers

– Customer service and direct feedback through storefront

• Create Special offers on your exclusive storefront

• Sell allied products and create product bundles




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• Create a wholesale network for your TLD

• Distributors who have already built a relation with your customers, and have ready access to them

2. Build a unique Distribution network



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• Automate all business critical functions: Provisioning, Sales, Marketing and Finance

• Ensure the platform you choose is one that has evolved over the years and has a comprehensive support system around it

3. Automate all Business Processes



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FOURHOW CAN LOGICBOXES HELP?



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How can LogicBoxes help?

• LogicBoxes provides complete End-to-end Solutions to meet the Vertical Integration needs of New gTLDs

• The LogicBoxes Value Proposition includes:1. Setup your Flagship Store

2. Grow Your TLD

a) Leverage our customer base

b) Establish a reseller channel

3. Automate Your Business

4. LogicBoxes’ Support and Services

a) Dedicated Support for You

b) Outsourced Support for Your Customers



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1. Setup Your Flagship Store

• Get an Exclusive Storefront for Your TLD– Get a fully – customizable & brandable storefront on the LogicBoxes

platform to exclusively showcase your new gTLD

• Accept Pre-Registrations– Create a buzz, generate awareness, and start building your lead pool by

opening up your new gTLD for pre – registrations

• Sunrise, Landrush and Premium Name Auctions– The LogicBoxes platform is tightly integrated with Trademark Clearing

House (TMCH), and the best auction houses in the industry

• Sell Allied Products– Bundle allied products with domains to offer your customers a complete

buying experience




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i. Get access to LogicBoxes’ Global Distribution Network

2. Grow your TLD: Leverage our customer base




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i. Get access to LogicBoxes’ Global Distribution Network

2. Grow your TLD: Leverage our customer base


LogicBoxes’ Market Share in Developing Economies



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– With LogicBoxes you have the ability to create an infinitely large and tiered reseller base

– Pass down all the features of LogicBoxes’ Automation Platform to your Resellers, enabling them to setup and run their business easily

2. Grow your TLD: Establish a reseller channel

ii. Establish a Global, Multi-tier Reseller Channel



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• Easy to use API Kits– Use our HTTP APIs to integrate with the LogicBoxes platform

• Pre-integrated with most Registry backend systems– The LogicBoxes platform comes pre-integrated with the most popular

Registry backend solutions in the market

• Multi-language, multi-currency support– A host of internationalization features enable you to reach out to and

retain customers from across the globe

• Comprehensive ERP solution– The LogicBoxes platform serves as a complete ERP solution for your

business; automating Billing, Taxation, Sales, Marketing and Provisioning

3. Automate your business



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• Red-carpet service and support for your business

– With the help of a dedicated Account Manager, and a highly skilled and experienced support team, running your business will be a breeze

• Outsourced support for your customers

– Take the additional load off your shoulders by outsourcing support to a specialized team of experts

4. LogicBoxes Service & Support



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FIVEABOUT LOGICBOXES



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About LogicBoxes

• LogicBoxes is a Technology & Consultancy Company providing Business Solutions that power the Internet

• With over 9 years of experience, LogicBoxes is a stalwart in the Domains and Hosting Industry

• LogicBoxes is committed to providing Red-carpet Consultancy Services and robust Business Automation Solutions to partners from the New gTLD space, allowing them to outsource their day-to-day business activities

• LogicBoxes is also the world's premiere ICANN Accreditation Consultancy provider with a 100% success rate. Over 20% of the world's ICANN Accredited Registrars have been accredited through the LogicBoxes Consultancy Service



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About LogicBoxes

• The LogicBoxes System powers:

• Our Clients include:

ccTLD Registries Large Hosting Companies

Datacom BelizeNIC Menet .CO



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Thank You

For a Demo of our system, or a No-obligations discussion on your distribution plans

Get in touch with me at [email protected] or [email protected]

@logicboxes /logicboxes

Follow us on Social Media:

/company/logicboxes

mailto:[email protected]

mailto:[email protected]

http://twitter.com/logicboxes

http://twitter.com/logicboxes

http://www.facebook.com/logicboxes

http://www.facebook.com/logicboxes

http://www.linkedin.com/company/logicboxes

http://www.linkedin.com/company/logicboxes



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