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TRANSCRIPT
ENGLISH 2&
EFFECTIVE PUBLIC COMMUNICATION
ANALYSIS OF 2 BUSINESSES OF SIMILAR INDUSTRY IN DIFFERENT
GEOGRAPHICAL LOCATIONS
MELVYN POHCHLOE SIMRACHEL YEOKAREN CHOOLEE ZHI ANG
HISTORY OF TYRE DEVELOPMENT
Standard type of TiresBridgestone, Goodyear,
MichelinMalaysia – third largest rubber manufacturer
Modern pneumatic tiresSynthetic rubber, fabric & wire
Inflatable structure with doughnut-shaped
body
During the 1800sBands of leather Then iron, steel, placed on wooden wheels
DECRIP
DESCRIPTION OF THE
BUSINESS
YUEN CHUAN HUAT
VS HUP SHUN
MELACCA
KUALA LUMPUR
Yuen Chuan Huat Tyres & Batteries Sdn Bhd
LOCATION :
4940, Jalan Semabok, 75050, Malacca,
Malaysia
Founded in the year 1992 by Yuen Chuan Huat
Used to learn about tires and car care
Opened up his own business
Running the business with his wife
Yuen Chuan Huat
Home-based business Single branch 5-8 local workersOpens daily from 7am
to 7pm
CustomersAround 10-15 customers per dayUsually local adultsOf different racesThrough recommendation of customers and
friendsDaily revenue is around 3-4K
Description
Main Products & Services SoldProducts :
Tires, Rims
Services : Tyre
services
Hup Shun Tyres Auto Car Care Sdn Bhd
Location :
No.11,JLN PJS 11/7 Bandar Sunway 46150 Petaling Jaya Selangor
Hup Shun• Founded in the year 1995 by Mr. Ti
• No specific reason on why he started the business
• Used to work for his brother under the same industry
• Decided to start his own business
• Managed by his son, Mr. Ivan
• Opened up another branch
-Around 20 customers per day-Usually businessman-Daily revenue is around 5-10K-Through media, magazine and newspapers
-2 branches-10 local worker 1 foreigner-Opens on Monday –Saturday 9am to 6:30pm
Products: Tyres, sport rims, exhaust systemsServices: Tyre services
Competitors of Yuen Chuan Huat Tyres & Batteries Sdn
Bhd
SinWuFu Enterprise Sdn Bhd• Selling tyres and
providing tyre services
• Provides similar services to Yuen Chuan Huat’s
• Reseller for the brand Bridgestone and Silverstone
Chin Thye Tyre Trading Co.• Sell tyres, provides
tyre repairing serives and also care maintenance services
• located 500m aways from Yuen Chuan Huat
Soon Hoe Tyre Service Centre
• A very old shop which provides tyre servicing
• Reseller for Silverstone tyres
STRATEGY EMPLOYED BY Yuen Chuan Huat Tyres & Batteries Sdn
Bhd
Product Variety• Products of tyres and sport
rims are always available in stock.
• Varieties of tyres and rims to be chosen from
Advertising• Awards and certifications received
are displayed in the shop
• Attract customers as it shows high credibility
• Prove that the company is trustable one
Pricing• Reasonable and affordable
• Standard price
• Does not raise up the price to earn eatra profit
Competitors of Hup Shun
Tyres Auto Car Care Sdn bhd
Kim Heng Tyre Services & Car Care
Sdn Bhd• Certified tyre reseller of Michelin
• Main competitor to Hup Shun
• Large variety of tyres
• Less sports rims compared to Hup Shun
Sibujaya Auto Car Care Plt• Reseller
mainly for LingLong Tyres
• Provides top to toe car care services
Hoe Hing Tyres
• Small Tyre shop located right next to Hup Shun
• Sells tyres and sports rims
STRATEGY EMPLOYED BY
HUP SHUN TYRES AUTO
CAR CARE SDN BHD
Products Variety• Large variety of sports rims and tyres
• Big brake kits, car body parts, suspension and exhaust systems
• Price are reasonable and standardized
• Official sole distributor for the official Vossen Wheels and BC Forged Wheels
High Performance Car Repair &
Services• Provides the best services and
maintenance services for customers
• 9 out of 10 workers are local which can communicated well with their customers
• Workers are highly trained
Advertising• Promotes company through Facebook
pages, own public website, magazines, newspaper and articles.
Comparative summary
DifferencesYuen Chuan Huat Differences HupShun
1992 Year Founded 1995
Yuen Chuan Huat Founder Mr T
4940, Jalan Semabok, 75050, Malaka, Malaysia
Location No.11,JLN PJS 11/7 Bandar Sunway
46150 Petaling Jaya Selangor
Around RM 3 to 4 thousand
Daily Revenue Around RM 5 to 10 thousand
0 Branch 1
2 Units of shops 3Less than 10 Number of
employees11
Around 15 a day Number of customers
Around 20 a day
3-5 Number of competitors
More than 5
7am-7pm Business Hour 9am-6:30pmThrough
recommendation of customers and friends; Awards
received
Advertising Through media, magazine and newspapers
More improve services and quality of
products
Future plans Extend the business and improve service
and quality of products
Sports rims, different brands of tyres, car
batteries, tyre services
Type of products and
services
Different brands of tyres, car sports rims,
exhaust systems, suspensions, tyre
servicesLead by owner and his
wifeLeaders Lead by the owner
and his son
Yang Chuan Huat
Similarities Hupshun
1 Number of founders
1
Family influence What prompted to start this
business
Family influence
tyres Main products tyres
Businessman Main customers Businessman
Provide good services and
quality products
Strategy Provide good services and
quality products
Similarities
Home base Business operation
Home base
Around 300k including
machinery
Capital is required to start this business
Around 300k including
machinery
Depends on the season
Best seller Depends on the season
Provides professional, consistent and quality services
More affordable prices More variety of tyres
and sport rims compared to Yuen Chuan Huat
Larger shop Good advertising
ConclusionHup Shun Tyres Auto Car Care Sdn bhd is more commercially successful
Obstacles Faced By New Businesses
Lack of capital to
start business
Competitors
Location and Usage of Space
Monopolistic Competition New firms can enter and exit the
market easily Weak pricing power
Nature of Their Markets
RECOMMENDATIONS
Active in promoting Should distribute flyers to housing
area nearby
Investing in newspaper advertisement to increase publicity
Yuen Chuan Huat Tyres & Batteries Sdn
Bhd
Regular customers Ensure company does not only receive
business from regular customer but also first-timers
Expand business by branching out in different area
Size of shop Limits number of vehicles that can fit
in
Insufficient space to park
Extend the size of shop lot so that it is more spacious
Waiting Area Facilities No air-conditioned waiting area for
customers
Limited sears for customers to wait for services
Install an air-conditioner in waiting area
Put more seats for waiting customers
Waiting duration Keeps customer for waiting to get
their vehicles fixed will waste a lot of time
Hire more workers
Hup Shun Tyres Auto Car Care Sdn Bhd
Location Parking problem
No space to park their vehicles
Make specific land of space mainly for their customer
Employees’ Performance Train their employees to a much
qualified and better standard to compete with others
Improve efficiency to gain more trust from customers
Economicsonline, (2015) Perfect competition [Online]. http://www.economicsonline.co.uk/Business_economics/Perfect_competition.html (viewed on 19th of November)
Facebook, (2015) Hupshun Tires [Online] https://www.facebook.com/HupShun-Tires-195131380566062/
(viewed on 18th of november 2015)
Hupshuntyres ,(2015) Hupshun Tyres Auto Car Care Sdn Bhd [Online] http://www.hupshuntyres.com/ (viewed on 21st of November 2015)
Tyrepress, (2015) Malaysian tyre market to grow 9% (CAGR) in next five years [Online]. http://www.tyrepress.com/2014/11/malaysian-tyre-market-to-grow-9-cagr-in-next-five-years/
(viewed on 20th of November 2015)
References