Integrated Communications Plan 2013

2013 Social Media

Facebook Insights

June

201

2

Total Likes 2,471 up 41%

Viral Reach 898,984 up 91%

Weekly Total Reach 4,159 up 73%

Largest Demographic Female,18-34 yrs = 54.3%Pittsburgh = 1,261

Second Largest Male, 18-34 yrs = 11.3%NYC, LA, Boston, DC & Chicago

Most Popular Post

June

201

2

Here's to a beautiful weekend in Pittsburgh. Enjoy!

Reach 1,344

Engaged Users 155

Virality 7.74%

Likable Posts

June

201

2

Using the word ‘Friday’

Congratulating students on awards and giving ‘shout outs’

Quotes from other students and alums

Sharing photos from events

Posting Trivia Tuesday questions gets interaction.

Using Facebook ads

Dislike

June

201

2

Asking general questions almost always fails

Everyone loves a free t-shirt, right?

“’Like’ if you like…” doesn’t always work.

Asking others to share photos

Facebook Ads

June

201

2

Twitter

June

201

2

Total Follows 997 up 63%

Lists 51

Who? Local BusinessesProspective StudentsAlumni

Prospective Student Trend

June

201

2

Prospective students are creating college/university lists

Integrated Communications Plan 2012-2013

2012-2013 Other Initiatives

Interactive Brochure

June

201

2

What’s New?

June

201

2

Pinterest.com/CarlowU

June

201

2

Boards/PinsStudents and AlumFaculty and StaffHoliday FunStudent LifeAthleticsCampusCampus EventsGraduationNursingFraud and ForensicsValues.Scholarship.VisionPittsburgh

LiveStream.com/CarlowU

June

201

2

Talk with Carlow Community

Viewable from Facebook

Promote with Postcard Series (V.S.V)

Call Me Maybe

June

201

2

http://youtu.be/K7ppxF4O130

Summary

May

201

0• We are witnessing a dramatic growth in engagement.

• When we cross-promote, we see spikes in participation.

• Carlow is Viral.• We are continuing to grow our online initiatives.

Planning fun innovative ways to communicate with prospective students.

Questions and Discussion

2012

-201

3