integrated growth strategies brochure

IntegratedGrowth

Strategies operational evaluation ~ business planning ~ marketing strategies ~ lead generation ~ sales initiatives ~ digital marketing ~ advertising ~ branding ~ product launch ~ positioning ~ kpi and roi ~ content ~repurposing ~ public relations ~ product diversification ~ client capture and retention ~ partnerships ~ private labeling ~ licensing ~ naming rights ~ web site design ~ collateral material ~ published articles

www.IntegratedGrowthStrategies.com

THE INTERSECTION OF LEADERSHIP AND PURPOSE

• Integrated Growth Strategies was established in 2011 to provide start-ups and growth-stage firms with:

• Go-to-Market Business Plans• Marketing Strategies • B2B Partnerships • Branding• Positioning • Re-Purposing • Sales Initiatives

• Focus is creating unique value, differentiation and competitive advantages for clients to engage, capture and retain customers


VALUE PROPOSITION

• Establish Client Unique Value and Competitive Advantages

• Identify, Capture, Engage and Retain Key Revenue Sources

• Drive Client Revenue• Enhance Brand Equity • Increase Market Share


OUTSOURCED MARKETING SOLUTIONS


• Advisory services performed on an engagement-basis in diverse industries.

• Clients generally have up to 75 employees with projected annual revenue of $5-$50 million

• Engagement pricing is on a project basis or negotiated monthly fee

CUSTOMIZED MARKETING STRATEGIES

• Perform as outsourced business development professional and marketing strategist on an independent engagement basis

• Create and implement go-to-market sales plans, revenue pursuit strategies, strategic partnerships, sales initiatives and branding

• Product launches, Program Management and Promotional Events


CUSTOMIZED MARKETING STRATEGIES

• B2B Alliances and Affinity Relationships

• Sales and Investor Presentations

• Advertising and Media Campaigns

•Web Site Content and Collateral Materials


STRATEGIC PLANNING• Determine Goals and Desires of Key Stakeholders

• Integrate Vision, Mission and Benefit Statements

• Evaluate Current Marketing, Business and Operational Functions

• Examine Organizational Structure and Work Flow


STRATEGIC PLANNING

• Analyze Competitive, Economic, Social and Political Factors

• SWOT Analysis, SEO, KPIs and Predictive Analytics

• Financing, Capital Needs, Cash Flow Analysis and Budgeting

• Targeting and Expansion Planning

• Client Capture and Retention Strategies


GROWTH INITIATIVES

• Positioning and Re-Purposing

• Brand Journalism and Identity Building

• Vendors Cultivated as New Sales Partners

• Business Partnership and Affinity Marketing Initiatives


IMPLEMENTATION

• Design, Content and Imagery of Web Site and Collateral Materials• Diversification Strategies in Targeted Verticals • Sales Team Trained as "Consultive" Subject Matter Experts•New Product Launch, ROI Metrics-Based Program Management• Direct and Intermediary Channel Development and Sales Presentations


IMPLEMENTATION

• Social Media, Digital and Video Marketing Strategies• Influencer and Subject Matter Expert Testimonials• Lead Generation and Prioritization • Public Relations, Media and Communication Channels• Across-the-Platform Messaging


IMPLEMENTATION

• Customer Service Efficiency• Customer Relationship Management Action Plans and Timelines• Road Shows, Webinars, Podcasts, Town Halls, CE Credits, Hosted Events• Private Labeling, Licensing and Naming Rights • Articles for Publication, White Papers, Newsletters and Press Releases


CHALLENGES AND SOLUTIONS• Challenge: Difficulty establishing "points-of-sale" in targeted zip

codes • Action: Strategic partnerships and intermediary networks grew

sales 50%

• Challenge: Core product market saturated, competitive downward pressure on pricing

• Action: Re-purposed products, utilizing new distribution channels, increasing GPM 15%

• Challenge: Difficulty in capturing targeted Fortune 250 business clients

• Action: Re-positioned sales focus to Fortune 500-1,000; increasing sales 25%


CHALLENGES AND SOLUTIONS• Challenge: Concentration of too-few customers in too-few market segments • Action: Implemented diversification to five new Verticals, broadening sales

targets 250%

• Challenge: Poor "bundling" by individual divisions; each lacking cohesive brand identity

• Action: Initiated cross-selling "Family of Companies" , increased touches 125%

• Challenge: Direct sales efforts yielding weak results, excessive COGS • Action: Supported direct sales with intermediary partners, capturing end-users,

saving 25

• Challenge: Vendor relationships were costly supply side "retail" arrangements • Action: Co-branding converted vendors to partners, reducing costs 15%


INTEGRATED GROWTH STRATEGIES

•Managing Director, Ted Sprink

• [email protected]

• 760-604-0277

•www.IntegratedGrowthStrategies.com

•www.linkedin.com/in/IntegratedGrowthStrategieswww.IntegratedGrowthStrategies

integrated growth strategies brochure

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