integrated l & scm case study

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    Presented by: (PUMBA,

    PUNE)

    Rahul S. Thorat -0346

    Subin Geo Mathews-0359

    Romi Rawal -0165

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    CASE

    Akash Ispat Engineering Company Limited

    10 years Old Engineering Establishment

    Medium Sized Company

    Sales Turnover of Rs. 700 Cr.

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    JIT has been implemented

    Led to conflicts between the purchase,

    production and the traffic department

    Inventory carrying costs reduced by 45%

    Transportation costs increased by 25%

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    Problems Faced :

    Customer complaints due to failure to deliver

    Increase in transportation costs by 25% due to

    higher frequency of delivery and no full loadtransportation

    Need for more speedier mode of transportation

    which increases transportation costs

    Overtime

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    (Contd.)

    Increase in competition

    Demand decreasing due to economic slump

    Non availability of the materials in time

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    KEY CONCEPT

    Third Party Logistics(3PL):

    Businesses that provide one or many of the followinglogistics services:

    Transportation Management

    Public/Contract Warehousing

    Distribution Management

    Freight Consolidation

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    Types of 3PL providers:

    y Transportation based-Services extend beyond transportation to offer acomprehensive set of logistics offerings.

    y Warehouse/distribution based-

    Many have former warehouse and/or distributionexperience.

    y Forwarder based-

    Very independent middlemen with forwarder roles.Non-asset owners that provide a wide range oflogistics services.

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    y Financial based-

    Provide freight payment and auditing, cost

    accounting and control, and tools for

    monitoring, booking, tracking, tracing, and

    managing inventory.

    y Information based-

    Significant growth and development in this

    category of Internet-based, business-to-business, electronic markets for

    transportation and logistics services.

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    Advantages of 3PL:

    Save time

    No investment in

    Buying trucks

    Training

    Development

    Helps in expanding to new markets

    Narrow your focus Reach more customers effectively

    Increase profitability

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    Disadvantages of 3PL:

    o Loss of control

    o Impact on in-house workforce

    o More distance from clients i.e. a loss of personal

    touch

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    Difference between 3PL and a

    Transportation provider:

    Transportation provider gets product from

    point A to point B

    Just one function of logistics

    3PL provider assists in multiple functions

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    Solution I :

    A-B-C PARETO ANALYSIS

    CLASS - A CLASS - B CLASS - C

    VOLUME LOW(15 20%) MEDIUM(30-40%) VERY HIGH(50-60%)

    COSTHIGH

    (70-80%)

    MODERATE

    (15-20%)

    LOW

    (5-10%)

    FREQUENCY OF

    SHIPMENT

    DAILY DAILY 2-4 Times / Year

    LOT SIZELOW MEDIUM LARGE

    SIZE OF SAFETY

    STOCK

    SMALL MODERATE LARGE

    SOLUTION

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    E.g.HP Company, Greeley Division

    CLASS - A CLASS - B CLASS - C

    VOLUME 3 % 3 % 94 %

    COST 88 % 4 % 8 %

    FREQUENCY OF

    SHIPMENTDAILY DAILY 2-4 /YEAR

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    Solution II:

    THIRD PARTY LOGISTICS (3PL)

    A. Transactional Outsourcing (Short Term):

    Based on transactionsNo long term contracts

    No bonding between the 3PL and the

    outsourcing company.

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    B. Strategic Outsourcing (Long Term) :

    Based on long-term relationships with

    successful outcomes

    3PL companies become partners in

    supply chain management

    Establish transactional transparency

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    Vendor Managed Inventory (VMI) :

    VMI is essentially an integrated approach

    whereby the inventory at the downstream is

    monitored and managed by the upstream (e.g.vendor/supplier).

    Solution III:

    STRATEGIC PARTNERING WITH VENDOR

    THROUGH VMI

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    Upstream demand visibility is improved to

    reduce the impact of demand fluctuations

    As a part of logistical customer service

    strategy

    Point-to-point information on real demand

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    Advantages of VMI :

    Lower inventory investments.

    Better scheduling and planning

    Lower Inventory Stock outs

    Closer customer ties and preferred

    status

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    REFERENCES Logistics and Supply Chain Management

    - Martin Christopher

    Just In Time Manufacturing

    - M G Korgaonker

    Quad E- Awan University Research Journal of Engg.

    Science & Technology, Volume 1 No. 1, January-June 2000

    http://sreevidya.wordpress.com/2007/10/31/3pl-its-

    advantages/

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