Integrated Marketing Communications and

Sales Strategies

Database ResearchLissa Lord02-06-14

Dissertation Research Bloghttp://dissertationresearch.blogspot.com

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We need to know this:(1)Find articles using databases (found in subject guides

and at the bottom of the Libraries’ homepage –

www.lib.ku.edu)

(2)How to request full text articles if we find only abstracts (

WebRetrieve)

(3)How to use Google Scholar from the list of library

databases

(4)How to use the online catalog to find books and request

delivery to Edwards Campus3

Good starting point.

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Marketing Communication is searched in General Business Sources

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When you’re not sure what you’re looking

for, search exactly what you’d like to find

When you’re not sure what you’re looking

for, search exactly what you’d like to find

Limit the results by Peer reviewed journals and Date

Link

For full-text

Searched again in this database

What we’ve done:

Looked at two databases: ABI/INFORM and Communication & Mass Media

We can now find these using the alphabetical listing for databases on the Libraries’ homepage at: http://www.lib.ku.edu

And, more are listed on the handout: Databases and More

Now, take a quick look at Google Scholar from the Libraries’ list of databases

How to get this book?

Edwards Campus

Does the Library have e-Journals?

journal of integrated marketing communications

E-Books?

Ask the Librarian

Lissa Lord

llord@ku.edu