integrated marketing communications and the role of public

Western Kentucky UniversityTopSCHOLAR®Honors College Capstone Experience/ThesisProjects Honors College at WKU

Spring 4-30-1996

Integrated Marketing Communications and theRole of Public RelationsJennifer LynchWestern Kentucky University

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Recommended CitationLynch, Jennifer, "Integrated Marketing Communications and the Role of Public Relations" (1996). Honors College CapstoneExperience/Thesis Projects. Paper 86.http://digitalcommons.wku.edu/stu_hon_theses/86

http://digitalcommons.wku.edu?utm_source=digitalcommons.wku.edu%2Fstu_hon_theses%2F86&utm_medium=PDF&utm_campaign=PDFCoverPages

http://digitalcommons.wku.edu/stu_hon_theses?utm_source=digitalcommons.wku.edu%2Fstu_hon_theses%2F86&utm_medium=PDF&utm_campaign=PDFCoverPages


http://digitalcommons.wku.edu/honors_prog?utm_source=digitalcommons.wku.edu%2Fstu_hon_theses%2F86&utm_medium=PDF&utm_campaign=PDFCoverPages


http://network.bepress.com/hgg/discipline/627?utm_source=digitalcommons.wku.edu%2Fstu_hon_theses%2F86&utm_medium=PDF&utm_campaign=PDFCoverPages

http://network.bepress.com/hgg/discipline/638?utm_source=digitalcommons.wku.edu%2Fstu_hon_theses%2F86&utm_medium=PDF&utm_campaign=PDFCoverPages

integrated marketing communications and the role of public

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