integrated marketing summit 2010 “how spiders view your web site” david burke...
TRANSCRIPT
Two views of a website
Computer Screen• Visual appearance• Graphics• Animation• Design• Usability
Code (Spider)• Syntax/Structure• DOM – Document
Object Model• Semantic Signals• Code vs Content
The Challenge
Can you increase the visibility of interior pages and retain your attractive design?
Lots of important hidden contentNavigation links and vehicle brand names
What does the spider see?Not much
Spider view
How do you expose internal pages?• Fly out navigation rewritten so links
accessible without Javascript.
• Alternate content provided for Flash elements by using SWFObject
More technical information at:http://code.google.com/p/swfobject
Same navigation design now with “spider friendly” content.
Spider view
Original Auto Nation, Home, Find Your Vehicle,
Research, Finance & Insurance, Service &
Parts, Find a Dealer, By Make & Model, By
Vehicle Type, By Payment17 Words
7 Links
Revised AutoNation, Home, Find, Your, Vehicle, Search,
Make/Model, Type, Payment, Price, Watch,
Video, Reviews, Research, Compare, Save,
How, Much, Can, Spend, Incentives, Rebates,
Car, Finance, Insurance, Our, Pledge, Leasing,
Financing, Options, Protection, Programs,
Apply, Credit, Service, Parts, Make,
Appointment, Order, Accessories, Collision,
Center, Dealer, Zip, Code, About, Acura,
dealers, Audi, BMW, Buick, Cadillac, Chevrolet,
Chrysler, Dodge, GMC, Honda, Isuzu, Jeep,
Rover, Lexus, Lincoln, Maybach, Mercedes-
Benz, Mercury, Nissan, Pontiac, Porsche, Scion,
Subaru, Toyota, Volkswagen, Volvo, Mitsubishi
74 Words
30 Links
How to see like a spider
• See what search engines see
• Several free or low-cost tools
• Improve your search optimizaton
Web Developer tool How to see spiderable text
Step 1: Disable JavaScript
Step 2: Disable Styles
Step 3: Disable Images
Step 4: Disable Cookies
Step 5: Linearize Page
The Spider’s View of the Page
Many Add-Ons are free while others may have a
subscription fee.
Several Tools for Firefox
Many Add-Ons are free while others may have a subscription fee.
SEO for Firefox http://tools.seobook.com/firefox/seo-for-firefox.html
Google Toolbar http://toolbar.google.com/
WebDeveloper http://chrispederick.com/work/web-developer/
View Source Chart http://jennifermadden.com/
PrefBar http://prefbar.mozdev.org/
LiveHTTPHeaders http://livehttpheaders.mozdev.org/
FireBug http://getfirebug.com/
GreaseMonkey http://www.greasespot.net/
ScreenGrab http://www.screengrab.org/
WASP http://webanalyticssolutionprofiler.com/
Several Tools for Firefox
Get information directly from the search engines.
Google Webmaster Tools http://google.com/webmasters/
Yahoo Site Explorer http://siteexplorer.search.yahoo.com/
bing Webmaster Center http://www.bing.com/webmaster/
Webmaster Control Panels
