integrated social media as a professional engagement tool · integrated social media as a...
TRANSCRIPT
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Integrated Social Media as a Professional Engagement
Tool
Dr Ben Habib—La Trobe University
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Agenda 1. Workshop format.
2. Introductions.
3. Examples of power of social media.
4. Social media as professional engagement tool.
5. Ben’s social media platforms.
6. Creating a social media strategy.
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Introductions
• Name?
• Group affiliation?
• Social media experience?
• What you hope to gain from this workshop?
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Power of Social Media
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Why should health professionals
embrace social media?
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What is an integrated social media platform?
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Ben’s Integrated Social Media Suite Social Media Platforms URL
Blog http://drbenjaminhabib.wordpress.com/
Facebook https://www.facebook.com/BenHabibLTU
Twitter https://twitter.com/DrBenjaminHabib
LinkedIn http://au.linkedin.com/pub/ben-habib/63/618/aa8
SoundCloud https://soundcloud.com/benjamin-habib
YouTube https://www.youtube.com/channel/UC2oPQqZhJ8CAPbNqIDlf8_g
Professional Sites URL
LTU Staff Profile http://www.latrobe.edu.au/humanities/about/staff/profile?uname=BHabib
Asia Education Foundation http://www.asiaeducation.edu.au/teachers/school_business_partnerships/for_schools/search_for_an_a
mbassador.html?AmbassID=9743
Learning & Teaching Sustainability http://sustainability.edu.au/material/profile/339/
The Conversation http://theconversation.com/profiles/benjamin-habib-6226/profile_bio
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HALF-TIME BREAK
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Creating a Social Media Strategy
Instructions…
1. Get into groups of three.
2. Four-step design process.
3. Discuss each step in your groups, then share.
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1. What kind of information would you like to share?
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2. Who is your target audience?
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3. Which social media platforms
are appropriate for that audience?
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4. Design your integrated social
media suite…
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Summary