Integrated Strategic ExperienceDr. Don Neubaumdon.neubaum@bus.oregonstate.edu

541-737-6036400E BexellOffice Hours: MW 11:00AM – Noon

T 3:00PM – 4:00PM

Class Sessions

Noon – 1:50PM, Monday/Wednesday Bexell 203

Course Material

1) Strategic Management: Competitiveness & Globalization (Concepts – 8th edition). A copy is available on reserve in the library.

2) Business Strategy Gamewww.bus-online.com

Grading

Individual Grades - 50% Midterm/Final – 20% each (40% total) Strategic issue summary – 5% Game quiz – 5%

Group Grades – 50% Game performance – 25% Game assignments – 10% Strategic presentation – 15%▪ This assignment is only a presentation – no paper

required

Grades

If you NEED a specific grade in this class, other than to simply “pass,” then you MUST email me and come see me by the end of next week.

Midterm and Final

Multiple Choice (60%) and Short Answer (40%) Midterm – 11/1

Chapters 1-3 Final

Thursday, December 9th, 6:00PM Chapters 4-10 (we won’t cover them all)

Both exams will focus on lecture material and text terms, as well as concepts from the simulation

Typical Questions

What four generic strategies exist? Why does Porter call them generic?

According to Porter, when should firms diversify? What rules does he forward to judge the merits of diversification?

What is the goal of executive compensation? Why is it so difficult to design an effective compensation package?

What are the axis on the BCG and the GE Nine-Cell Matrix? Which model is superior and why?

Strategic Issues Summary

Start most class sessions with 2-4 of these You will find an article from WSJ, Forbes, Fortune, etc.

highlighting an aspect of strategy WRITE a 2 page summary and a make a short (3 - 5 slides) 5

minute presentation Sign up sheet will be distributed to determine which day each

student will present 10% will be deducted for every class period you are late Graded equally on paper and presentation Hand in copy of slides and paper 5% of your grade

Game Quiz

20-question on-line, open book quiz to test your preparedness to compete in the simulation

5% of your grade Friday, October 8th, Midnight

Business Strategy Game Simulation

9 - 11 teams of 4-5 will compete head to head manufacturing and selling tennis shoes in a globally competitive market.

2 practice and 8 real-time decisions Performance in the game is tracked based on

your performance relative to competitors. Game Performance – 25% Game Assignments – 10%

Group Strategic Plan and Presentation

Last week of the quarter November 11th or December 1st Company of your choice, with my approval PowerPoint presentation of 15 minutes – no paper

necessary Pick a narrowly diversified company – McDonald’s not

GE Software, financial, consulting firms difficult to analyze Sign up sheet for time slots will be distributed 15% of your grade Dates for presentation will be assigned to teams later in the

term

Peer Evaluations

Your group members will evaluate your contribution throughout the quarter Once right after midterm, and then again at the end

of the term Your group grades can be adjusted up and

down, based upon their assessment of your contribution and effort.

Participation

While not specifically graded, I will be assessing your attendance and participation.

Final grades might be adjusted up and down, based upon my assessment.

Students attending every class period will receive 5 points on the final

Golden Rule

“No Tolerance” policy for cheating Guilty parties receive an F and will be

dropped from the class Disciplinary actions may be taken

Standing-O

Earn 5 bonus points on midterm Announce to us a recent accomplishment or

achievement While you may do as many Standing-Os you

want, you can only earn the 5 points once

Team Specials

Teams can earn points from “Team Specials” tasks and assignments

These points are tabulated over the quarter Students may also request team special points, subject to

instructor approval Awards:

▪ Gold – exempt from Final▪ Silver – 15 points added to midterm▪ Bronze – opt out of one essay on final

Team Specials Opportunity

James Curleigh, President/CEO KEEN, Inc. October 5th, 7:00PM – 8:30PM Austin Auditorium – LaSells 25 points for each person in your group who

attends

Chapter OneWhat is Strategy and Why is it Important?

Return on Assets

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2002 2003 2004 2005

JackITB

MickeyD

Sonic

SteakShake

Wendy's

Why do we need strategy?

The reasons why firms succeed and fail is perhaps the central question in strategy

Answers the fundamental question of the firmWhere we are now?Where we going?How are we going to get there?

Strategic Management Defined

decisions and actions that determine long-term performance formulation and implementation of plans designed to achieve

objectives unifying theme that gives coherence and direction to

organizational/individual decisions game plan management has for positioning the company in its

chosen market, competing successfully, satisfying customers, and achieving good business performance

integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage

What is a competitive advantage?

Competitive Advantage

When a firm implements a strategy that rivals can’t duplicate, or find it too expensive to do try to imitate