integrating analytics & crm platforms: mozinar deck
TRANSCRIPT
Integrating Analytics & CRM Platforms
by Michael Wiegand
Join us on Twitter at #Mozinar Questions or problems? Email [email protected]
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Host: Michael Wiegand • Marketer since 2002 • Paid Search Practitioner since 2007 • Analytics Geek since ∞
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Topic: Analytics & CRM • B2B Marketers have it rough
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Topic: Analytics & CRM • B2B Marketers have it rough • “Zero moment of truth”
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Topic: Analytics & CRM • B2B Marketers have it rough • “Zero moment of truth” • “Closed loop reporting”
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Topic: Analytics & CRM
Theme: The Fifth Element
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Theme: The Fifth Element
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Bruce Willis as Korben Dallas • Ex-Military • Cab Driver • Rouge
Theme: The Fifth Element
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Milla Jovovich as Leeloo • Fifth Element • Supreme Being • Fast Learner
Theme: The Fifth Element
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Mondoshawan • Guardians of the Universe • Protectors of the Fifth Element • Super Tall
Theme: The Fifth Element
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Ian Holm as Father Vito Cornelius • Man of the Cloth • Doesn’t Do Weddings • Easily Flustered
Theme: The Fifth Element
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Gary Oldman as Jean-Baptiste Emanuel Zorg • Wants Stones • Robot Employer • Often Disappointed
Theme: The Fifth Element
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Chris Tucker as Ruby Rhod • Radio Show Host • Impressive Hair • Screams When Scared
Theme: The Fifth Element
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Maïwenn as Diva Flavalaguna • Has Stones Hidden • Incredible Vocal Range • Decent Dancer
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Tools • CRM Platform
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Tools • CRM Platform • Tag Management Platform
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Tools • CRM Platform • Tag Management Platform • Analytics Platform
Element: ID
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Multipass.
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Find your User ID.
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Find your User ID.
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Find your User ID.
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Find your User ID.
Element: ID
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I am very disappointed.
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Set your own User ID.
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Set your own User ID.
Element: ID
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Bring me the stones!
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Scrape the User ID using GTM.
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Scrape the User ID using GTM.
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Scrape the User ID using GTM.
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Scrape the User ID using GTM.
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Pass the User ID into GA.
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Pass the User ID into GA.
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Pass the User ID into GA.
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Pass the User ID into GA.
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Pass the User ID into GA.
Element: Form
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Big bada-boom.
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Export user information from HubSpot.
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Export user information from HubSpot.
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Export user information from HubSpot.
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Export user information from HubSpot.
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Export user information from HubSpot.
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Export user information from HubSpot.
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Export user information from HubSpot.
Element: Data Import
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We’re not on vacation, we’re on a mission!
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Create Custom Dimensions in GA.
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Create Custom Dimensions in GA.
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Create Custom Dimensions in GA.
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Create Custom Dimensions in GA.
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Create Custom Dimensions in GA.
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Create Custom Dimensions in GA.
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Create Custom Dimensions in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Set up Data Import schema in GA.
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Prepare HubSpot User information for import into GA.
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Prepare HubSpot User information for import into GA.
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Prepare HubSpot User information for import into GA.
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Prepare HubSpot User information for import into GA.
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Import User information from HubSpot into GA.
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Import User information from HubSpot into GA.
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Import User information from HubSpot into GA.
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Import User information from HubSpot into GA.
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Import User information from HubSpot into GA.
Element: Reporting
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I HAVE NO FIRE!
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Create Custom Report in GA.
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Create Custom Report in GA.
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Create Custom Report in GA.
Element: Analysis
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The stones are in me.
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Analyze Organic content performance by User in GA.
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Analyze Organic content performance by User in GA.
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Analyze Organic content performance by User in GA.
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Analyze Organic content performance by User in GA.
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Resources http://portent.co/mozinar-michael
Email: [email protected] Twitter: @mwiegand Website: www.portent.com
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!