integrating and effectively utilizing technology
DESCRIPTION
Presentation to Chamber of Commerce Executives at KCCE/ICEA on September 25, 2008 by Todd Earwood.TRANSCRIPT
Integrating and Integrating and Effectively Utilizing Effectively Utilizing TechnologyTechnology
Todd EarwoodTodd Earwood
YOUYOU LUNCHLUNCH
I Know What You’re Thinking
My Background
Your Reaction To Tech?
My Goal After This Talk
Todd, Do you REALLYTodd, Do you REALLYknow about our know about our Chamber world???Chamber world???
Connectors
Limited Resources
Not a Tech Company
Trades ARE an Option
Members Are King!
Today’s Goals
• Save $$$• Increase Productivity• Promote Members• Promote Chamber online• Make your job easier
Areas of Focus
• Tech Myths• Company• Marketing/Communication• Members
Tech Myths• Dell or OfficeDepot Are Best
• TigerDirect.com or NewEgg.com• E-newsletters and web contests are safe• Emptying recycle bin ensures permanent
deletion• I can’t afford anti-virus or spam
protection• AVG or SpamAssassin
• If you have antivirus you can click anything• Cookies from sites track every move
Company
• Sales• Zoho.com• HighriseHQ.com
• Survey• Zoho.com• SurveyMonkey.com
Company
• Projects & Committees• Zoho• Basecamp
• Data Backup• eVault.com• Symantec.com/SPN
Company
• Billing• Fresh Billing.com• Zoho.com
• Event Management• EventBrite.com
Company
• Billing• Fresh Billing.com• Zoho.com
• Event Management• EventBrite.com
EventBrite.com
Top 5 Tools5 Free Tools
Company
SlideShare.net
Company
FreeConferenceCall.com
Company
SendSpace.com
Company
PrimoPDF.com
Company
Zamzar.com
Marketing
• Email• Avoid Using Outlook• Use 3rd Party Software• Bypass Spam Filters• Track Effectiveness• Manage Lists
Email Marketing
Measure For Margin
Marketing
• My Emma.com• Real Magnet.com• Constant Contact.com
Marketing
• Web Site Content• Who Manages Your Content?• Content Management System
(CMS)• Calendar• News Releases• 100’s of Templates
Editing Doesn’t Have To Be Hard
Marketing
• CMS • Many are FREE!• WordPress• Joomla• Drupal
• Images are popular• Flickr.com• PhotoBucket.com
Share Photos
Create Albums For Every Event
Marketing
• Measure it!• Google.com/Analytics• StatCounter.com
Marketing
• Measure it!• Google.com/Analytics• StatCounter.com
Measure For Margin
Members
Track Your Members & Prospects
Members
www.google.com/alerts
Are You THIS Organized?
Don’t Give Up Paper Notes
Your Job Easier
RememberTheMilk.comTaDaList.com
Where Do Conference Notes Go?
Where Do Business Cards Go?
Evernote.com
Scan Your Notes
Let Evernote Find What You Need
Today’s Goals
• Save $$$• Increase Productivity• Promote Members• Promote Chamber online• Make Your job easier
Technology Doesn’t Have To Be Hard
