integrating economy into dairy herd health programs
TRANSCRIPT
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
INTEGRATING ECONOMY INTO DAIRY HERD HEALTH PROGRAMSANNE BRAAD KUDAHL, INGER ANNEBERG, JEHAN ETTEMA, SØREN ØSTERGAARD, DAN BORUP JØRGENSEN
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
OUTLINE
Background for the project
The advisory tool and how it was developed
Evaluation of the tool:
communication between the farmer and the advisor
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
BACKGROUND
“Why doesn’t he
follow my advises?”“His advises are
much too expensive
to implement!”
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU4
Project: "Healthy cattle economy”
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
Workshops with farmers and veterinarians
Prototype was tested by 13 vets and 55 farmers
Questionnaires from vets
Suggestions implemented
Farmers interviewed
Product launched April 2014
THE PRODUCT AND ITS DEVELOPMENT
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
EVALUATION OF THE PRODUCT: SIMULATED CHANGE IN GROSS MARGIN BY FOLLOWING THE ACTION PLAN (€ /YR)
-20,000
0
20,000
40,000
60,000
80,000
100,000
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28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
FARMERS ESTIMATION OF THE COSTS OF FOLLOWING THE ACTION PLAN (€ / YR)
-20,000
0
20,000
40,000
60,000
80,000
100,000
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28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
TOTAL ECONOMIC EFFECT OF THE ADVISE (€ /YR)
-20,000
0
20,000
40,000
60,000
80,000
100,000
1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
INTERVIEW WITH FARMERS
38 interviewed farmersAction plansfollowed
StillConsidering..Rejectedaction plan
16
10
12
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
FARMERS REASONS FOR NOT IMPLEMENTING
Action plans too fluffy
No time / hands to implement it
Prioritize animal welfare before economy
Don’t understand the bars and the figures!
The figures look too positive
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
FARMERS MOTIVATED TO IMPLEMENT:
“Figures found credible when I can recognise my farm”
Farmer involvement
Figures as eye-openers – good overview
“Wants to compete with myself and my colleagues”
Motivating presentation of figures
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
SUGGESTIONS TO ADVISORS
Involve the farmer in pointing out relevant actions and how to implement them
Read the farmer! Are you sure he/she understands you ?
Acknowledge the farmers current situation. Are your advises applicable?
28 AUGUST 2014SENIOR ADVISORANNE BRAAD KUDAHLAARHUS
UNIVERSITYAU
PERSPECTIVES
Today the tool is marketed by SimHerd A/S (www.simherd.com)
Dyrlæger & Ko - the vet-company - has integrated the tool in their herd health advisory service
Thank you for your attention
Any questions?