Integrating Online Tools, Networks and Advertising to Get

More Leads, Close More Prospects & Make More Profits

Ajit NawalkhaAgora Web Consulting

• The 2 main factors that you should base your advertising decision on while getting business online

• Why breaking even on your first sale usually can make you more profits (specially online)

• The math behind Google Adwords - The Direct Marketeers Method to run profitable adwords campaigns

• Using Facebook Ads for generating business

• How to remarket products for higher conversions and communicating while still on the web (this will build trust with your prospect)

• The Google Panda Update and the changing face of Search Marketing

What are we going to cover in today’s presentation? (In no particular order)

Please bear with me...

I tend to jump the gun, please stop me in case something I say is not making any sense.

Some things that I share in this presentation are still in test phase - in case it doesn’t fly with your business don’t kill me. I will highlight which things we are testing.

Two Factors That Will Shape Your Business Online

The Break Even Point

ROI Marketing

The Break Even Point

It’s the stage where you work on zero profit to secure as many leads and buyers in your advertising funnel.

Note for Ajit: Explain Art of Upselling

$ X = $ X

ROI Marketing

The long term value of a customer is usually lot greater than immediate value of a customer.

Note for Ajit: Explain The Math

$ X $ X $ Y $ Z

Connected to ROI Marketing... Breaking Even on First Sale, Usually is more business, More Profits

Note for Ajit: Explain The Launch Concept

Accumulated Value of Leads on a Long Term makes more money

Google Adwords & How to Play it!

Most people who run Google Adwords, Don’t realize that they can track what is working for them and what is not.

Everybody knows what’s adwords?

Google Adwords & How to Play it!

Google Conversion Tracking

Google Sale Tracking

Conversion Percentages

$ Value/Customer

Note for Ajit: Play Video of Google Adwords

Re-Marketing or Re-Targeting Your Visitor

An Average Buyer Buys from your after at least 7 touch points.

Here is a simple method to create those touch points.

Re-Marketing or Re-Targeting Your Visitor

FetchBack.com

Google Demographics for Re-Targeting

Note: This is in testing mode

Google’s Unfriendly Panda - What Does Google Want Now?

Depth of Content Social Media Presence Backlinks Activity on Site Bounce Rate Originality of Content

Tools to Get Ranked Faster

TubeMogul.com TrafficGeyser.com (for more video sites) Ping.fm Buy Links Attach a Blog to your Website Use oDesk.com to Generate Original Content Faster Promote Blog with Niche Groups

The Facebook Phenomena

Leveraging Facebook is easiest while you use FB Ads.

The method and math stays the same, what changes is the approach and psychology.

FB Psychology

Here are the key factors we believe play well on Facebook:

•Lower price products ($27-$67)•Branding and Building a Community (FB Pages) Share case of Perry and Victor

How to make FB Ads work?

•Smaller Interest Groups so you have more CTR•More CTR leads to cheaper clicks•Ads should have attractive images (female images work better)•FB Ads can be directed to direct selling pages so you can take advantage of the same

How to setup FB Ads and Google Adwords? (optional)

Download this presentation and Resource(s):

InternetBusinessAcademy.in/tie-presentation

Closing Note:

Business Online is very similar to Business Offline. The tools change, the approach changes (a little) but the core of marketing and doing business is same. Approach it like that.

Internet IS the future. Embrace it and you will get amazing benefits.