integrating social media in your business model
TRANSCRIPT
pieter baert gerrie smits
INTEGRATING SOCIAL MEDIA IN YOUR BUSINESS MODELNetwork Event, 15 December 2015 KBC Tower Antwerp
We help professionals understand the impact of digital & technology on their business, by
focusing on people and their needs.
We help companies define a digital marketing strategy, innovate online services and adopt a
customer centric organisation culture.
Pieter Baert Gerrie Smits
Social?#Digital #Social #People #interactive #Channel #Platform #Media #Culture #Conversation
1. Marketing 2. Customer service 3. Sales 4. Payments 5. Product
Five ways to integrate social in your business model
Storytelling & advertising
1
A digital channel to market & promote your business via storytelling
& advertising.
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A more traditional use
Rapha tells stories & offers experience
Ellen Kegels builds her entire brand via social
BMW engages luxury blogger Bart as ambassador
Customer service & satisfaction
2
A mean to serve your customers, create
satisfaction or delight and create loyalty.
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Retaining customers via satisfaction
Custom service via twitter @replies
Direct messaging to solve customer problems
Coolblue is the king of customer satisfaction
Coolblue engages customers for reviews
Lead generation & conversion
3
A tool to drive visits to your platform and convert customers for your business.
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A sales approach to funnel people
News media: from social sharing to paywall
Dropbox rewards social referral
Leading to more storage for each lead
Currency & transaction
4
Social as a currency for people to pay or a platform to facilitate
payments.
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Creating value and facilitating financial transactions
Social as a currency: reward social sharing
Shopping services integrated in social media apps
Revolut credit card rewards referral with cash
Social platforms enable payments
Product & subscription
5
Social as core product feature for people to use and pay for a product.
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Retaining customers via satisfaction
Strava, a freemium social platform for cyclists
Peerby, a free social lending platform
Tinder, a freemium model driven by relations
Waze, a ad based community drive mobility app
pieter baert gerrie smits
QUESTIONS? SHOOT!Pieter Baert Vision <> Strategy <> Concept
+32 473 667 861 [email protected]