integrating tumblr into a social engagement strategy
TRANSCRIPT
Integrating Tumblr into a Social Engagement Strategy
Kimberley Hand
Blogs are Work
Who’s on Tumblr?
What is Tumblr?
Summary
• Tumblr is growing
• Second to Facebook in regards to time on site
• It’s easy to get started Tumbleblogging
• Tumblr makes exploration fun
Who’s on Tumblr?
Who’s on Tumblr?
Who’s on Tumblr?: Standard Hotel
• The Standard Hotel
Who’s on Tumblr?: General Electric
Summary
• The Standard Hotel– Focuses on the audience
• General Electric– Tells a story
• Elle Magazine– Behind the scenes look
Why Use Tumblr?
Achieve Goals
Be Where There’s An Audience
Reach a New Audience
How to use Tumblr?
Expand Reach
Get Discovered
Summary
• Tumblr can help a brand:– Achieve goals– Engage its audience– Reach a new audience– Go viral– Be discovered
BEST PRACTICESHow to Achieve Success
Moving Forward
Establish Metrics
Moving Forward
Tell A Story
Moving Forward
Get creative
Socialize
When to use Tumblr?
The Essence of Timing
Winner, Winner
Promote
Summary
• Set Goals– Traffic, reblogs, comments etc.
• Tell a story– What’s the brand like on Tumblr?
• Be creative– What’s the content and experience on Tumblr?
• Be social– Interact and share
• Perfect Timing– Post frequently
• Reblog Contests• Advertise
