integrating ux activities in global conferences - ux @ enterprise 2014

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Omer Nahshon SAP Integrating UX Activities at Global Conferences

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Page 1: Integrating UX Activities in Global Conferences - UX @ Enterprise 2014

Omer Nahshon

SAP

Integrating UX Activities at Global Conferences

Page 2: Integrating UX Activities in Global Conferences - UX @ Enterprise 2014
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How can we meet customers?

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For usability testing we need users who:

• Match our target profile

• Match our target market

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So where to test?

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We can book a usability lab

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We can test at the office

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Or we can test at a global user conference

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By LocationBy Topic

SAP Shows

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How does this work?

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Before The Event1. Registration

2. Announcement about selected topics

3. Prepare PR documents

4. Prepare the test

5. Pack laptop + webcam + Morae

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First day: Preparations

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Setting Up

Checking facilities, printouts, pilot test, getting familiar with everything and everybody

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Testing Stations Setup 1Usually ~10 stations in one space divided to private areas

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Testing Stations Setup 2

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Testing Schedule2-3 days10-12 sessionsEach session takes 1-1.5 hours Aligned with conference agenda

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Pre-Registration

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During The Event

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Recruiters in Action

Responsible for filling up the slots Familiar with the products with the customers and with the show’s sessions

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RegistrationUsers sign up at the desk and get a station number

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Pick Up the Test Participant

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Conducting the TestTest structure: Introduction Short interview Test Follow up survey

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Conducting the Test

Moderator (SAP), Note taker (SAP), Test Participant, Observer

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Giveaway Gifts

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Can I do all this on my own?

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1 Day lectures with SAP customers from the Israeli market

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“Inside Track” Usability Testing

- We set up 3 test stations at our offices- We tested 12 users in one day- 1 recruiter was responsible for signing up users for the tests- Users received a giveaway present

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The Challenges:Get buy-in from event organizerAlign with event agendaHave a good recruiter on the show floorProvide giveaways

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UT at Conferences Con’sCon’s

• “These aren't real users” (not exactly true)

• Customer’s agenda is sometimes different than ours

• Cost and operations

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UT at Conferences Pro’sPros:

• Customers are enthusiastic to try out new products

• Customers feels SAP listens to them

• Aim for target profiles and target markets

• Feedback from real customers is more valuable internally

• It’s fun