People want experiences

Good Insights

The Experience Economy:

Source:

The Progression of Economic Value

The Experience Economy: Pine II and Gilmore, 1999

Commoditisation

Customisation

Premium Pricing

Source:

The Price of Coffee Offerings

Adapted from: The Experience Economy: Pine II and Gilmore, 1999

£15.00

£12.50

£10.00

£7.50

£5.00

£2.50

£0.00

The shopping experience

The best?

The Starbucks Experience

Source:

The Starbucks Experience: Joseph A Michelli, 2007

Principle 1:

Make it your own

Principle 2:

Everything matters

Principle 3:

Surprise & delight

Principle 4:

Embrace resistance

Principle 5:

Leave your mark

What does it mean for us?

Transactions

Experiences

Our great opportunity?

“Fundraisers will wake up to the fact that they are selling neither their organisations nor their causes, nor their missions and certainly not all the nuts and bolts and insignificant minutiae of what they do. Rather they are promoting joy, the warm glow, the exhilaration, the sense of achievement

and fulfillment, even the meaning of life. As business life and political life are so discredited now, the timing for all this could not be better now.”

Ken Burnett: http://www.kenburnett.com/Blog2020vision.html

But fundraisers cannot do this alone. While the basic offer is, “If you give us money and we’ll sort out the problem” then we are missing the chance to engage the donor in the one thing that will really excite them – the chance to change the world.