integrity social media_2010

Interactive Brand Advocacy

Integrity Overview

Ed MorrisseyPartner & Chief Creative Officer

6321 Clayton RoadSaint Louis, MO 63117

314.727.3600 x [email protected]

www.integritystl.com

Social Media and Community Involvement

It’s great to meet you.

mailto:[email protected]�

http://www.integritycorporation.com/�



What is Social Media?– Informational systems designed to facilitate

communications, interactions and influence– It represents all channels "we the people" use to read,

write, create and share information with each other, including blogs, tagging, wikis, socialized networks, RSS, communities, podcasts, vlogs, sharing, etc.

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This Just In… (Nielsen, 2009)

– Americans have tripled time spent on social networking• from a year ago

– In August 2009, 17 percent of all time spent on the Internet was at social networking sites• up from 6 percent in August 2008

– Suggests a wholesale change in the way the Internet is used– Video and text content remain central to the Web experience

• the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.

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Radio TV Internet Ipod

Time to Reach 50 Million Users

– Facebook 100 Million users = less than 9 months– Ipod app downloads = 1 Billion in 9 months– Nothing scales like the Internet

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Why Should You Care?

– It’s not a fad–Consumers are changing how they consume media– It’s a fundamental shift in communications–3 out of 4 Americans engage (Forrester 2008)

–2/3 of Internet users visit Social Networks (Nielson, 2009)

–Social sites are 4th most popular online activity (Nielsen, 2009)

–Social Media is word of mouth on steroids

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Marketing has Changed

– Access proliferation and fragmentation• 13,500 radio stations ( 4,400 in 1960)• 17,300 magazines (8,400 in 1960)• 82.4 TV channels per home ( 5.7 in 1960)• Web = Billions of options

– Radio, TV, IM, E-mail, Web, Video Games, Blogs, Magazines, etc.

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Marketing has Changed

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Traditional Media Social Media

Usability Specialized Open to all

Relevancy Longer production times Now

Flexibility Once created, done Constant change

Accountability Producer Contributor/Community

Dialog Push down Engage all

Feedback Hard to measure Immediate and ongoing


Resistance to Social Media is Futile

– Millions of people are creatingcontent for the social Web

– Your competitors are probably already there

– Your customers have been there for a long time

– If your business isn't putting itself out there, it ought to be

– BusinessWeek, February 19, 2009

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Brands are Embracing

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23K fans

UGC

304K fans


What Integrity Has Learned…

– Be prepared to change and learn– The messenger is more important than the message

• People do business with people– Investment is required

• Longer term campaigns required• Mgmt expects immediate results• Must bridge the gap

– Persistence– New skill acquisition may be required– Call to action is critical – make it easy– Track and improve

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How to Participate – Join the Talk

1. Put someone in charge• Interdepartmental groups• Evaluate every program• Evangelize internally• Learn and grow

2. Engage the right people3. Give them something to talk about4. Provide the tools to make it easier5. Get involved in the conversation6. Track and measure results

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Integrity









11/19/2009Integrity works with leading

entities to create meaningful experiences through interactive mediums. – Full service “web centric” consulting firm based in St. Louis– Serve mostly large organizations with internal IT teams– Strong balance between technology, creative and strategy– Targeted messaging & placement– Consistency across touch points– Clear and deliberate messaging

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Integrity Leadership Team

As an authority in the practical application of web-based solutions, John solves complex brand, marketing and communication issues for a wide variety of clients.

With broad experiences in branding, marketing, system usability, online public relations, and interactive social media, John aligns brand promise with product reality.

John has led award winning developments for public and secure projects within healthcare, education, consumer packed goods (CPG), technology, entertainment, and service industries.

Ed is an industry expert in applying creative, user-centered development principles to help businesses extend their brands online and better connect with their customers, as well as their employees, partners and investors.

Having built his last firm to be named one of AdWeek’s Top 50 Interactive Agencies, Ed has developed web-based solutions for a variety of clients within industries including technology, consumer packaged goods (CPG), healthcare, government, oil and gas, media and financial services.

Ed’s clients have included such brands as AT&T, Bausch & Lomb, Hewlett Packard, JCPenney, Sony, Microsoft, Continental Airlines and Exxon Mobil.

11/19/2009

Ed Morrissey [email protected]

CCO / Partner

John [email protected]

CEO / Founder

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Integrity is a “web first” technology agency uniquely positioned to execute complex interactive strategiesOnline FocusOnline brandingStrategy, planning, & user profiling Internet/Intranet/Extranet sitesSocial collaboration toolsInteractive illustrations & demosE-Commerce & Online promotions

GUI - Usability enhancementsFlash-based websites & appsOnline videoTool integrationMobile / iPhonePermission based marketing

Industry ExpertiseHealthcare TechnologyOnline Shopping/e-TailingGovernmentNon-Profit

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TechnologySavvy

TraditionalMedia

Tactical

Market Position

Niche TechFirms

Integrity

Web DesignFirms

BrandingFirms

TraditionalAgencies

Business& Strategy

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Thank you.






