Intel Digital Home UpdateIntel Digital Home Update

Stanley HuangStanley HuangDirector of Marketing and Technical ServicesDirector of Marketing and Technical Services

Intel APAC OperationsIntel APAC OperationsJune 2June 2ndnd, 2005, 2005

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Consumer PC Usages Rapidly Consumer PC Usages Rapidly EvolvingEvolving

Driving Factors:Driving Factors:Growth of digital and premium contentGrowth of digital and premium contentAcceptance and growth of digital devicesAcceptance and growth of digital devicesPervasive broadband accessPervasive broadband access

Anywhere, Anyplace, and AnytimeAnywhere, Anyplace, and Anytime

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$2

$4

$6

2004 2005 2006 2007 2008

Online Digital MusicIP Consumer Video Subscription ServicesPC Online Gaming

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$2

$4

$6

2004 2005 2006 2007 2008

Online Digital MusicIP Consumer Video Subscription ServicesPC Online Gaming

Online Entertainment Growing Online Entertainment Growing (US$B)(US$B)

Source Online Entertainment: Parks Associates, In-Stat, TDG* other names and brands may be claimed as the property of others

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BROADBANDBROADBANDEntertainment,Entertainment,

EE--Business, ServicesBusiness, Services

MEDIAMEDIAPrePre--Recorded ContentRecorded Content

Personal MediaPersonal Media

BROADCASTBROADCASTServices,Services,

EntertainmentEntertainment1 As Authorized1 As Authorized

MOBILE MULTIMEDIAMOBILE MULTIMEDIAEntertainment,

Personal Pictures and Video,Services

Digital Home VisionDigital Home Vision

Any ContentAny Content11, Any Place, , Any Place, Any Device, Any TimeAny Device, Any Time

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MoviesMovies

Today’s Usage Models:Advanced

• Video editing (home movies)• Burn DVD of home movie• Send video to TV through DMA

Intermediate• Download home movies from digital

camcorder or digital camera• Watching movies in car/airplaneDownload movies/premium content

Basic• Play trailers/video from email/Internet• Play a DVD movie on your PC

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TVTVAdvanced UseAdvanced Use

View recorded TV showsView recorded TV showsSend recorded shows from PC to Send recorded shows from PC to TV or laptopTV or laptopRemotely record program shows for Remotely record program shows for recordingrecording

Intermediate UseIntermediate UseWatch, record, pause, live TV on Watch, record, pause, live TV on PCPC

Basic UseBasic UseWatch TV on PCWatch TV on PC

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To enable the digital home experience, Intel is bringing PC &Consumer Electronics industries together, delivering innovative products, products,

technologiestechnologies and specificationsspecifications for a new generation of connected devices that work together on a wireless home network. Intel is also investinginvesting and

working with hardware, software, and content & servicecontent & service companiesto deliver on the promise of the digital home.

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The vision of the digital home is to enable consumersto enjoy entertainment and multimedia content

anywhere, anytime and on any device

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Delivering PLATFORM InnovationDelivering PLATFORM Innovation

MOBILITY

DIGITALENTERPRISE

CHANNELPLATFORMS

DIGITALHOME

DIGITALHEALTH

INTELARCHITECTURE

1 Architecture…5 Market Segments

Uniquely integrating processing, communications, Uniquely integrating processing, communications, software & ecosystemssoftware & ecosystems

Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

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Intel as an Enabler in Digital HomeIntel as an Enabler in Digital HomeProducts and TechnologiesProducts and Technologies

–– Deliver technology to meet the new usage modelsDeliver technology to meet the new usage modelsSpecificationsSpecifications

–– Drive industry standards Drive industry standards Content and ServicesContent and Services

–– Enable content creation to be available to both PCs and Enable content creation to be available to both PCs and CEsCEs

–– Drive technologies, standards and policies to enable Drive technologies, standards and policies to enable contentscontents

Research and InvestmentsResearch and Investments–– Enable business ecosystems and foster silicon Enable business ecosystems and foster silicon

technologytechnology

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More than Leadership ComponentsMore than Leadership Components

Fundamental shift to radically improve theFundamental shift to radically improve thebusiness and home computing experiencebusiness and home computing experience

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Products & TechnologiesProducts & TechnologiesWhy:Why:

–– Products and technologies enable the experienceProducts and technologies enable the experienceIntelIntel’’s Role:s Role:

–– Develop cutting edge breakthrough and excitement for the PC and Develop cutting edge breakthrough and excitement for the PC and CE industry that change the consumer experience CE industry that change the consumer experience

–– Deliver new usage models Deliver new usage models firstfirst…….technology to meet the need.technology to meet the needProducts Roadmap:Products Roadmap:

–– Processors & ChipsetsProcessors & Chipsets–– CommunicationsCommunications–– Entertainment PCEntertainment PC–– Portable Media PlayerPortable Media Player–– Set Top Box reference designsSet Top Box reference designs

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Intel DualIntel Dual--Core: Enabled by Core: Enabled by Intel Innovation and MooreIntel Innovation and Moore’’s Laws Law

IntelIntel®® PentiumPentium®® D ProcessorD Processorwith Intelwith Intel®® 945 Express Chipset Family945 Express Chipset Family

IntelIntel®® PentiumPentium®® Processor Extreme EditionProcessor Extreme Editionwith Intelwith Intel®® 955X Express Chipset955X Express Chipset

Intel DualIntel Dual--Core ProcessingCore Processingfor Digital Home Platformsfor Digital Home Platforms

Capabilities:Capabilities:Multiple usages across multiple users Multiple usages across multiple users High definition video High definition video Surround sound audioSurround sound audioProtection of personal contentProtection of personal content

Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.

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Platform Benefits for ConsumersPlatform Benefits for ConsumersMultitaskingMultitasking

Play a game while downloading a moviePlay a game while downloading a movieEdit a video while streaming musicEdit a video while streaming music

MultiMulti--useruserEdit photos in one room; stream a video to another Edit photos in one room; stream a video to another View recorded TV while streaming music to a stereo View recorded TV while streaming music to a stereo ……all from the same PCall from the same PC

Simultaneous Computing BreakthroughSimultaneous Computing BreakthroughPerformance for intense experience on demanding games and on conPerformance for intense experience on demanding games and on content tent creationcreation

EntertainmentEntertainment1080i support for viewing or recording TV or HD video1080i support for viewing or recording TV or HD video7.1 surround sound for an immersive experience7.1 surround sound for an immersive experience

System ResponsivenessSystem ResponsivenessHigh speed memory and quicker / safer file access with RAIDHigh speed memory and quicker / safer file access with RAID

GamingGamingPlay the latest games with high definition graphicsPlay the latest games with high definition graphics

Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.DEMO

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Intel is Uniquely Qualified Intel is Uniquely Qualified to Meet These Consumer Challengesto Meet These Consumer Challenges

What are the challenges?What are the challenges?

The Digital Home PC mustThe Digital Home PC must……Manage local simultaneous usagesManage local simultaneous usagesManage multiple usersManage multiple usersHave consumer electronicsHave consumer electronics--like capabilities like capabilities Manage and protect personal content Manage and protect personal content

* other names and brands may be claimed as the property of others

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Specifications (Standards)Specifications (Standards)Why:Why:

–– Industry standards drive broad base consumer adoption Industry standards drive broad base consumer adoption

IntelIntel’’s Role:s Role:–– Intel is making significant investments in driving industry stanIntel is making significant investments in driving industry standards to dards to

provide a rich enhanced consumer digital home experienceprovide a rich enhanced consumer digital home experience–– Intel and the PC industry have years of experience doing this suIntel and the PC industry have years of experience doing this successfully ccessfully

(ex: PCI, USB, AGP) and we are using our expertise, leadership &(ex: PCI, USB, AGP) and we are using our expertise, leadership &relationships to bring the same type of successes to the digitalrelationships to bring the same type of successes to the digital homehome

Specification Roadmap:Specification Roadmap:

IntelIntel®®NMPR v1NMPR v1

2H2H 1H1H 2H2H20032003 20042004 20052005

PrePre--enablingenablingIncludes sameIncludes same

Standards as DHWGStandards as DHWGDLNA v1DLNA v1

NMPR v2NMPR v2 NMPR v3NMPR v3

DLNA v2DLNA v2

DLNA v2 +++DLNA v2 +++

IntelIntelGuidelinesGuidelines DLNA v1 + DTCP/IP,DLNA v1 + DTCP/IP,

Remote UI and Remote UI and EoUEoU

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Why do standards matterWhy do standards matterEnable devices to communicate and interoperateEnable devices to communicate and interoperateAllow broad spectrum of consumer products Allow broad spectrum of consumer products across many categories to provide compelling across many categories to provide compelling uses and experiencesuses and experiencesEstablish a viable ecosystem that sustains as Establish a viable ecosystem that sustains as future technologies emergefuture technologies emerge

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Content and ServicesContent and ServicesWhy: Why:

–– To establish and enable premium and compelling content to the To establish and enable premium and compelling content to the home and give consumers choicehome and give consumers choice

IntelIntel’’s Role:s Role:–– Create new sources of content worldwide that are available to thCreate new sources of content worldwide that are available to the e

PC and any connected devices on the home networkPC and any connected devices on the home network–– Drive the standards, technologies and policies to enable the Drive the standards, technologies and policies to enable the

content content –– Establish new business models through new relationships Establish new business models through new relationships

Content and Services Roadmap:Content and Services Roadmap:–– Music, Movies, TV, GamesMusic, Movies, TV, Games–– High DefinitionHigh Definition–– New business modelsNew business models

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Connected Products MomentumConnected Products Momentum

LinksysDigitalMedia

Station

HP Digital Media Receiver

GlooLabsHomePod

SonyRoomLink

TiVoHome Media Option

Roku HD 1000RockfordOmniFi

PrismIQPlayer

PinnacleShow Center

Hauppauge

Gateway with Wireless 802.11b

DVD

Apex Networked DVD

SMC UniversalWireless Multimedia

Sound BlasterWireless Music

Wireless – BMedia link For musicWML11B

NetgearMP101

D-LinkDSM-320

PhilipsDigital Media Receiver

**Other names and brands may be claimed as the property of othersOther names and brands may be claimed as the property of others

iCubePlay@TV

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Research and InvestmentsResearch and InvestmentsWhy: Why:

–– To accelerate the digital home ecoTo accelerate the digital home eco--system, innovative products system, innovative products and technologies, and convergence from PC to CEand technologies, and convergence from PC to CE

–– Make and manage financially attractive investments in support ofMake and manage financially attractive investments in support ofIntelIntel’’s strategic objectivess strategic objectives

IntelIntel’’s Role:s Role:–– Make worldwide investments to build business ecosystems Make worldwide investments to build business ecosystems –– Develops international presence Develops international presence –– Foster silicon technologyFoster silicon technology–– Scout and commercialize new technologiesScout and commercialize new technologies

Investments Roadmap:Investments Roadmap:

SiliconSiliconPlatformPlatformNetworkingNetworkingApps & Apps & EnablingEnabling

Content &Content &ServicesServices O/S & MiddlewareO/S & Middleware

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Intel US$200M Digital Home FundIntel US$200M Digital Home FundCompanies aimed at:Companies aimed at:

–– Accelerating innovation & new technologiesAccelerating innovation & new technologies–– Convergence of PC & CE market segmentsConvergence of PC & CE market segments

Focus on HW, SW & MiddlewareFocus on HW, SW & MiddlewareWorldwide investmentsWorldwide investments

**Other names and brands may be claimed as the property of othersOther names and brands may be claimed as the property of others

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Thank YouThank You