intellectual property issues with online content

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Publishing content online and not sure how to protect your content or what content of others you can post? Come and learn the basics of patent, copyright, and trademark law and how it applies in an online setting. We will discuss misconceptions and pit falls related to intellectual property and posting content online. We will also discuss uses of intellectual property to protect your original content and branding efforts.

TRANSCRIPT

  • Intellectual Property Issues with online content
  • About Your Speaker Andrew L. Eisenberg - IP Attorney - Lee & Hayes, PLLC - General Counsel Audiotoniq, Inc. - Associate L.C. Begin and Associates - Dell, Inc. - University of Michigan B.S.E - University of Notre Dame J.D.
  • - Copyrights Creative - Trademarks Identifiers - Patents Inventive - Data/Information Not protected in the USA Intellectual Property
  • - Instantaneous and Automatic - Creative Expression v. Factual Content and Ideas - Term 150 or Life + 75 - Registration (copyright.gov) - Statutory Damages Copyright Basics
  • Copyright Ownership - Original Author - License/Copyright Release - In writing and signed - Works Made for Hire - Employment - Specially Made (Contactor) - Guest Authors/Experts
  • - Copying - Distributing - Reproduction/Performance - Re-transmission - Display - Derivative Works Copyright Infringement
  • - Attribution - Fair Use and Freedom of Speech Copyright Exceptions - Criticism / Parody - Education - News Reporting
  • Copyright Online - Digital Media Copyright Act (DMCA) - Temporary Copies (Browser Cache)
  • Identifier in Commerce Characters, Symbols, Words, Phrases, Slogans, Images, Design Elements, Sounds, Scents, Shapes Term 10 years but renewable - May be Common Law, State, or Federal Mark Trademark Basics
  • Trademark Service Mark Registered Mark Trademark Types TM SM
  • - Trademark Search - (USPTO.gov) - Google - Domain Name - Form the Entity - (Corporation, LLC, Partnership, ) - Graphic Designs Trademark - Before Filing
  • - Word Mark - Stylized Design - Trade Dress Trademark Categories
  • - Intent to Use or Use - Description of the Mark - Classification (45 IC) - 1-34 Goods - 35-45 Services - Description of Goods - Specimen(s) Your Application
  • Use Timing - Day 1 - File Use Application - 4-8 Months - Rejection or Allowance - 3-6 Months Per Rejection - 1 Month - Publication in Official Gazette - 30 Day - Opposition Period - 1 Month - Issuance
  • Intent to Use Timing - Day 1 - File Intent to Use Application - 6 Months - File Statement of Use - (e.g., Specimens) - File Extension - 5 Available - 6 Months Each
  • - Continued Use - Between 5th and 6th - Section 9 Renewal (Every 10 Years) - Continued Use - Fee - Duty to Enforce/Generic Mark - Confusingly Similar Maintaining the Mark
  • - You may use a trademark to: - refer to the owner of the mark - identify goods/services related to the mark - You may not use a trademark to: - confuse to a consumer - pass off goods/services - harm the brand related to the mark Trademark Usage
  • Trademark Examples
  • - New, Inventive, and Useful - Term 20 years from filing (+/-) - Must File with the USPTO - Given in Exchange for Disclosure Patent Basics
  • Negative Rights Stool Chair
  • Patent Types - Provisional - Utility - Design
  • - Place Holder - Temporary - Unpublished Provisional
  • - Specification - Drawings - Claims Parts
  • Timing - Day 1 - File Provisional Application - 12 Months - File Nonprovisional Application - 18 Months - Publication - 3-6 Months - Office Action (3-12 Months Per Action)
  • - Related to online shopping cart - $600k to get dismissed on summery judgment - Most licenses are offered at $100k Patent Online Infringement
  • Questions? Andrew Eisenberg 512.456.5140 | andrew@leehayes.com 13809 Research Boulevard, Suite 405 | Austin, Texas 78750