intellectual property issues with online content

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Intellectual Property Issues with online content

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Publishing content online and not sure how to protect your content or what content of others you can post? Come and learn the basics of patent, copyright, and trademark law and how it applies in an online setting. We will discuss misconceptions and pit falls related to intellectual property and posting content online. We will also discuss uses of intellectual property to protect your original content and branding efforts.

TRANSCRIPT

Page 1: Intellectual Property Issues with Online Content

Intellectual Property

Issues with online content

Page 2: Intellectual Property Issues with Online Content

About Your Speaker

Andrew L. Eisenberg

- IP Attorney - Lee & Hayes, PLLC- General Counsel – Audiotoniq, Inc. - Associate – L.C. Begin and Associates - Dell, Inc.

- University of Michigan – B.S.E - University of Notre Dame – J.D.

Page 3: Intellectual Property Issues with Online Content

- Copyrights – Creative

- Trademarks – Identifiers

- Patents – Inventive

- Data/Information – Not protected in the USA

Intellectual Property 

Page 4: Intellectual Property Issues with Online Content

- Instantaneous and Automatic

- Creative Expression v. Factual Content and Ideas

- Term 150 or Life + 75 - Registration (copyright.gov)

- Statutory Damages

 

Copyright – Basics  

Page 5: Intellectual Property Issues with Online Content

Copyright – Ownership 

 

- Original Author

- License/Copyright Release - In writing and signed

- Works Made for Hire- Employment- Specially Made (Contactor)

- Guest Authors/Experts

Page 6: Intellectual Property Issues with Online Content

- Copying

- Distributing - Reproduction/Performance

- Re-transmission

- Display

- Derivative Works

 

Copyright – Infringement 

 

Page 7: Intellectual Property Issues with Online Content

- Attribution

- Fair Use and Freedom of Speech

 

Copyright – Exceptions 

 

- Criticism / Parody

- Education

- News Reporting

 

Page 8: Intellectual Property Issues with Online Content

 

Copyright – Online 

- Digital Media Copyright Act (DMCA)

- Temporary Copies (Browser Cache)

 

Page 9: Intellectual Property Issues with Online Content

– Identifier in Commerce

– Characters, Symbols, Words, Phrases, Slogans, Images, Design Elements, Sounds, Scents, Shapes

– Term 10 years but renewable

- May be Common Law, State, or Federal Mark

 

Trademark – Basics  

Page 10: Intellectual Property Issues with Online Content

– Trademark

– Service Mark

– Registered Mark  

Trademark – Types  

TM

SM

®

Page 11: Intellectual Property Issues with Online Content

- Trademark Search - (USPTO.gov)- Google

- Domain Name

- Form the Entity - (Corporation, LLC, Partnership, …)

- Graphic Designs

 

Trademark - Before Filing 

Page 12: Intellectual Property Issues with Online Content

- Word Mark

- Stylized Design

- Trade Dress 

Trademark – Categories  

Page 13: Intellectual Property Issues with Online Content

- Intent to Use or Use

- Description of the Mark

- Classification (45 IC)- 1-34 Goods

- 35-45 Services

- Description of Goods - Specimen(s)

Your Application 

Page 14: Intellectual Property Issues with Online Content

 

Use – Timing  

- Day 1 - File Use Application

- 4-8 Months - Rejection or Allowance- 3-6 Months Per Rejection

- 1 Month- Publication in Official Gazette

- 30 Day - Opposition Period

- 1 Month - Issuance

Page 15: Intellectual Property Issues with Online Content

 

Intent to Use – Timing  

- Day 1 - File Intent to Use Application

- 6 Months - File Statement of Use

- (e.g., Specimens) - File Extension

- 5 Available- 6 Months Each

Page 16: Intellectual Property Issues with Online Content

- Continued Use- Between 5th and 6th

- Section 9 Renewal (Every 10 Years)- Continued Use- Fee

- Duty to Enforce/Generic Mark

- Confusingly Similar

Maintaining the Mark 

Page 17: Intellectual Property Issues with Online Content

- You may use a trademark to:- refer to the owner of the mark- identify goods/services related to the mark

- You may not use a trademark to:- confuse to a consumer- pass off goods/services- harm the brand related to the mark

 

Trademark – Usage 

Page 18: Intellectual Property Issues with Online Content

Trademark Examples

Page 19: Intellectual Property Issues with Online Content

- New, Inventive, and Useful

- Term 20 years from filing (+/-) - Must File with the USPTO

- Given in Exchange for Disclosure  

Patent – Basics  

Page 20: Intellectual Property Issues with Online Content

Negative Rights  

Stool

Chair

Page 21: Intellectual Property Issues with Online Content

Patent – Types  

- Provisional

- Utility

- Design  

Page 22: Intellectual Property Issues with Online Content

- Place Holder - Temporary - Unpublished 

Provisional  

Page 23: Intellectual Property Issues with Online Content

- Specification

- Drawings

- Claims  

Parts 

Page 24: Intellectual Property Issues with Online Content

 

Timing  

- Day 1 - File Provisional Application

- 12 Months - File Nonprovisional Application

- 18 Months- Publication

- 3-6 Months- Office Action (3-12 Months Per Action)

Page 25: Intellectual Property Issues with Online Content

- Related to online shopping cart

- $600k to get dismissed on summery judgment

- Most licenses are offered at $100k

Patent – Online Infringement 

 

Page 26: Intellectual Property Issues with Online Content

Questions?

Andrew Eisenberg 512.456.5140 | [email protected] Research Boulevard, Suite 405 | Austin, Texas 78750