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URBANWATER PRIVATE Grant Agreement: 318602

Project Title:

Intelligent Urban Water Management System

Project Acronym:

URBANWATER

Seventh Framework Programme

Collaborative Project

Grant Agreement Number 318602

Subject:

D8.8 –UrbanWater video – WP8

Dissemination Level: PUBLIC

Lead beneficiary: ATEKNEA SOLUTIONS CATALONIA, S.A. (ATEKNEA-C)

This project has received funding from the European Union’s Seventh Framework Programme for research, technological

development and demonstration under grant agreement no. 318602.

This publication reflects only the author's views and the European Union is not liable for any use that may he made of the

information contained therein.

Revision Preparation date Period covered Project start date Project Duration

Final May 2015 Months 1 to 33 December 2012 33 Months

Deliverable 8.8 – UrbanWater Video

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URBANWATER PUBLIC Grant Agreement: 318602


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History of Changes

Version Author, Institution Changes

Final ATEKNEA-C Structure and firsts drafts gathering

contributions from all the partners and

projects from the ICT4WATER cluster, as

well as the Project Officer guideline and

suggestions.


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Abstract

UrbanWater is a project co-funded by the European Commission under the Seventh Framework Programme for

Research and Technological Development of the European Union.

According to the DoW, a final video should be released presenting the project main goals. However, during the

ICT4WATER Annual cluster meeting held in Brussels the 4th February 2014, it was decided to launch a common

video in order to disseminate the main goals of the ICT4WATER cluster of projects as a whole. The UrbanWater

coordinator, ATEKNEA-C, proposed to lead and fund this initiative taking advantage of their already assigned

dissemination tasks to develop the project video. This is the reason why this present deliverable is in fact an

ICT4WATER video deliverable.

The video presents the ICT4WATER cluster projects and identifies and describes the main goals and objectives of

the 15 projects that conform it. The script of the video was prepared with the collaboration of all the projects,

coordinators, which participated actively in the decision-making process led by the UrbanWater coordinator. After

a first version of the script was approved by the FP7 projects in October 2014, the video was presented in occasion

of the ICT4WATER Annual cluster meeting held in Brussels the 19th March 2015. In this meeting, all the present

projects plus the EC representatives decided to include the new H2020 funded projects in the final versions, as

well as shorten the video length.

This deliverable presents the final version of the video, with the new H2020 projects included and with all the

changes proposed by the rest of the project coordinators so far. The present document shows in detail the video

production process, from the preparation of the script until the inclusion of the voiceover and the final images.

This video will be a useful tool for the ICT4WATER cluster projects in the process of dissemination their goals and

objectives, jointly with their websites and other dissemination material, and to attract significant attention from the

end-users interested in the solutions and technologies proposed by the 15 sister projects.


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List of Acronyms

EC European Commission

FP7 Seventh Framework Programme

H2020 Horizon 2020 Programme

ICT4WATER Information and Communication Technologies for Water

WP Work Package


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Table of Contents History of Changes ................................................................................................................................................ 3 Abstract .................................................................................................................................................................. 4 List of Acronyms ................................................................................................................................................... 5 1 Introduction ................................................................................................................................................... 7

1.1 Objectives of Deliverable 8.8 ..................................................................................................................... 7 2 The ICT4WATER video ................................................................................................................................. 8

2.1 Preparing the scrip .................................................................................................................................... 8 2.2 The ICT4WATER video voiceover ........................................................................................................... 10 2.3 Samples of the ICT4WATER video ......................................................................................................... 11 2.4 The ICT4WATER video dissemination .................................................................................................... 17

3 Conclusions ................................................................................................................................................ 18 4 Appendix ..................................................................................................................................................... 19

4.1 Appendix 1: Final version of the script ..................................................................................................... 19 4.2 Appendix 2: ICT4WATER conference call minutes ................................................................................. 23


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1 Introduction

1.1 Objectives of Deliverable 8.8

The objectives corresponding to this report are defined by the Description of Work (DoW) document, concretely in WP8, Task 8.4 – Dissemination activities (lead by ATEKNEA-C). The general objective of WP8 is to carry out dissemination activities to raise the awareness of the community to project objectives, achievements and final results. In that sense, these objectives can perfectly by translated to the development of a cluster video which promotes, disseminates and raise the awareness of the community to the existence of 15 European-funded projects (including UrbanWater) aimed at improving the efficiency in the field of water management. The main objective of the present Deliverable 8.8 is to contribute to the dissemination activities of the cluster by presenting its concept and its technology from the general audience standpoint. It also serves as a basic tool for the different partners to assist their dissemination and exploitation activities and the successful engagement of their technologies and solutions with their end-users, especially water consumers. This video will be uploaded in public websites, project official YouTube channels and it will be shared in the social networks (mainly in Facebook, Twitter and LinkedIn). Each project coordinator can disseminate the video according to the rules and the goals of their consortiums. The video does not include any confidential information; its content is completely public and its tone is perfectly compatible with the knowledge of the general public regarding water management and ICT solutions.


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2 The ICT4WATER video

2.1 Preparing the scrip

The ICT4WATER cluster is composed of 15 sister projects, 10 of them proceeding from the call for proposals FP7-

ICT-2011-8 (ICT and Water topics), and the remaining 5 proceeding from the call for proposals WATER-4a-2014

under the current H2020 Framework Programme:

Project Coordinator Main goal Website

FP7 DAIAD The Institute for

Management of

Information

Systems (GR)

To research and develop innovative low cost, inclusive

technologies for real-time, high granularity water monitoring

and knowledge extraction to incur behavioral changes, water

demand strategies and water pricing.

http://www.daiad.eu/

FP7 EFFINET Aqualogy Aqua

Ambiente

Servicios

Integrales (ES)

To provide an integrated software platform to address three

main management problems in urban water system: optimal

operational control, real-time monitoring and demand

forecasting.

http://effinet.eu/

FP7 ICEWATER Siemens (DE) To develop infrastructure for smart metering and real-time

monitoring of water infrastructures, with the aim to lower

consumption during peak periods, to detect and localize

leakages in real-time and to optimize the water-energy nexus.

http://www.icewater-

project.eu

FP7 ISS-

EWATUS

University of

Silesia (US)

To increase the awareness of water consumption via social

media platform (smartphones, tablets) to reduce water

consumption and will build a decision support system to reduce

leaks. Coupling with adaptive pricing policy and reduction of

peaks.

http://issewatus.eu

FP7 iWIDGET University of

Exeter (UK)

To make households better aware of their water consumption

patterns and help utilities and ICT industry with the sharing of

such information to improve their demand forecasting

capacities, while also contributing to a sustainable partnership

of ICT and water domain stakeholders.

http://www.i-widget.eu

FP7 SMARTH2O The University of

Applied

Sciences and

Arts of Southern

Switzerland

(SUPSI)

To provide an ICT enabled platform to design, develop and

implement better water demand management in collecting

user behavioral data due to smart meters and an online social

participation application (social game). Awareness campaigns

and price signals are delivered through the same app to inform

the users on how to save water and money.

http://www.smarth2o-fp7.eu

FP7

URBANWATER

Ateknea

Solutions

Catalonia, S.A

(ES)

To develop, demonstrate and build an innovative ICT-based

platform for efficient and integrated management of urban

water resources, together with an exploitation strategy for it.

http://urbanwater-ict.eu/

FP7

WATERNOMICS

National

University of

Ireland Galway

(IR)

To develop the Waternomics Platform that integrates water

usage related information from meters, sensors, data analysis

(leak and fault detection), and hydro-meteorological

information to offer water information platform and services to

end-users.

http://waternomics.eu

FP7 WatERP Barcelona Digital

Technology

Centre (ES)

To develop a web-based open management platform to enable

water supply distribution chains to be managed in a

coordinated and customized way, based on open interfaces

and standards. The aim is to improve coordination among

water management actors and to foster behavioral change to

reduce water and energy consumption.

http://www.waterp-fp7.eu/

http://www.aqualogy.net/




http://effinet.eu/

http://www.icewater-project.eu/

http://www.icewater-project.eu/

http://issewatus.eu/

http://www.i-widget.eu/

http://www.smarth2o-fp7.eu/

http://urbanwater-ict.eu/

http://waternomics.eu/

http://www.waterp-fp7.eu/


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FP7 WISDOM Centre

Scientifique et

Technique du

Batiment (FR)

To increase user awareness, significant reduction of water

consumption, peak-period reduction of water and energy

distribution loads, improved resource efficiency and business

operations of water utilities due to ICT, and contribute to the

improvement of the environmental performance of buildings.

http://www.wisdom-

project.eu/

Project Coordinator Main goal Website

H2020

BlueSCities

Fundació CTM

Centre Tecnològic

(ES)

To develop the methodology to coordinate the integration of

water and waste on Smart Cities and Communities EIP .

Not yet available

H2020

FREEWAT

Scuola S. Anna (IT) To amplify the application of the water-related EU Directives, by

using FREEWAT, a free and open source GIS-integrated

modelling environment for simulation of quantity/quality of

surface water and groundwater.

Not yet available

H2020

Kindra

Sapienza University

of Rome, Earth

Sciences

Department (IT)

To create an inventory of applied research in Europe

hydrogeological knowledge and use it to identify the fundamental

challenges of online research in the field of hydrogeology , as

part of the Water Framework Directive and new areas of

innovation in the integrated management of groundwater

resources .

http://www.kindraproje

ct.eu/

H2020

WaterInnEU

CREAF - Centre for

Ecological

Research and

Forestry

Applications (ES)

To create a marketplace to enhance the exploitation of EU

funded ICT models, tools, protocols and policy briefs related to

water and to establish suitable conditions for new market

opportunities based on these offerings.

http://www.waterinneu

.org/

H2020

WIDEST

Barcelona Digital

(ES)

To establish and support a thriving, interconnected ICT for water

community to promote the dissemination and exploitation of EU

funded activities and results in this area. WIDEST will address its

goals through a project-to-project approach and the coordination

among relevant stakeholders.

Not yet available

This video could become one of the main assets for the ICT4WATER projects dissemination, as it is focused to

raise awareness among the general public as well as to attract the attention of potential users towards the solutions

proposed by each one of the cluster projects. Therefore, the project coordinators have worked in close collaboration

to obtain a good result in line with their expectations. For this purpose they have decided to outsource an external

marketing agency named Kerko Média Ltd. (www.kerkomedia.hu) – with a wide experience in developing similar

project videos - to get support in providing a high quality video and to reach a wider public.

ATEKNEA-C, as UrbanWater project coordinator, took the role of communication between the project coordinators

and the video designer. Since October 2014, they all have concentred their effort to share ideas and content to

develop this promotional video. With the main support of ATEKNEA-C and the marketing agency Kerko Média Ltd,

the project coordinators have collected their needs, their knowledge and experience to produce a common message

that represent the essence of the 15 sister projects.

The script was a document raised by ATEKNEA-C but completed and validated by all the project coordinators in

order to stablish a content structure for the video clip. This document also details the key messages to be included

and proposes some images to be shown. The final version of the script (28/04/2015) has been added to this report

as an Appendix.

http://www.wisdom-project.eu/

http://www.wisdom-project.eu/

http://www.kindraproject.eu/

http://www.kindraproject.eu/

http://www.waterinneu.org/

http://www.waterinneu.org/

http://www.kerkomedia.hu/


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The project coordinators have widely commented the proposed voiceover and script before the video production.

They have also agreed not to disclose any sensitive information about their technologies, but at the same time the

main focus has been to obtain a tool that assist their future marketing activities.

Apart from the basic communication through e-mail, a specific conference call was organized by ATEKNEA-C

during the production process in order to agree a common script (see Appendix). The project coordinators shared

the different script version with their respective consortiums, a factor that has eventually delayed the execution of

the video, although it has ensured that all the partners participating under the umbrella of ICT4WATER agree with

the video content. During the production process, continuous feedback between the marketing agency and the

project coordinator (ATEKNEA-C) has been established in order to ensure the partners agreement on all the video

contents.

The final video version lasts 2 minutes and 30 seconds.

2.2 The ICT4WATER video voiceover

With the aim of communicating the main non-confidential messages about the ICT4WATER initiative and supporting the footage, the below voiceover was prepared and agreed by all the project coordinators:

The context of the ICT4WATER projects “Water is vital for us. Water covers 70% of the Earth, but only 1% of it is freshwater. Water demand is steadily increasing: by 2025 two-thirds of the world’s population are expected to be living in water-stressed regions. Urban water infrastructures in Europe are ageing and deteriorating, making operation and maintenance costs higher for water utilities”.

Main goal of the ICT4WATER projects “The main goal of the ICT4WATER projects is to increase efficiency in water management and to enable greater cooperation among water regulators, operators and users by deploying solutions provided by Information and Communication Technologies (ICT)”.

The needs covered by the ICT4WATER projects “Water authorities and water utilities need better tools to improve their efficiency in resource management and control of their operations. Another challenge is to provide customers with real-time information about their own water consumption, comparison with other people’s consumption, related costs and information on domestic water

usage efficiency”.

The benefits of the ICT4WATER projects “Projects Benefits are threefold:

To enable authorities, customers and the society as a whole to save money while preserving the

environment

To have a positive impact in water usage habits, thereby optimizing water consumption.

To achieve more sustainable and habitable cities”.

The ICT4WATER cluster common goals “The ICT4WATER cluster members are those European Union co-funded projects which are focusing on different aspects of water management. Our united aims are:

To enhance asset management.

To improve decision support system and monitoring.

To raise social awareness regarding the use of water.

To investigate dynamic pricing schemes.


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To boost geographic Information Systems (GIS)

To model water system evolution, knowledge extraction and stream data -mining.

To upgrade ontologies, semantics, interoperability and standards.

To make water regulation more efficient and targeted.

And to develop new business models.

ICT4WATER. Together we build a more sustainable future!”

2.3 Samples of the ICT4WATER video

Cover

The context of the ICT4WATER projects


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Main goal of the ICT4WATER projects


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The needs covered by the ICT4WATER projects

The benefits of the ICT4WATER projects


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The ICT4WATER cluster common goals


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Closure


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2.4 The ICT4WATER video dissemination

Once finalized, the video file needs to be firstly provided to all the project coordinators and the EC members for

final approbation.

The current version, which has gathered all the suggestions made from the projects coordinators during and after

the Annual Cluster meeting of March 2015, is temporarily uploaded in the UrbanWater channel:

https://youtu.be/IJd3j3I1P1Q

This link will remain hide until all the partners and the EC agree with this version. Then, it will be disseminated

through a wide range of channels:

- Official ICT4WATER Youtube Channel (to be created)

- Each project Youtube Channel

- Each project website

- Each project social networks

- During presentations, workshops and meetings

https://youtu.be/IJd3j3I1P1Q


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3 Conclusions

The present deliverable details the production of the ICT4WATER cluster video as a dissemination tool to

complement each project’s dissemination activities. The promotional video was prepared to ensure that the

ICT4WATER initiative is well-known and reaches a wider audience beyond the consortium. Moreover, through this

video, each project will have a useful tool to assist their dissemination activities in order to promote their solutions

and technologies to their end-users (specially water consumers).

The video has been technically produced with the support of an external agency, although all its content, structure

and goals have been previously discussed and validated by the coordinators of each of the 15 projects that conform

the ICT4WATER cluster, plus the suggestions and advice of the European Commission.

The video clip is planned to be available on Youtube and it will be disseminated by the ICT4WATER members via

their specific promotional channels.

URBANWATER PRIVATE Grant Agreement: 318602

4 Appendix

4.1 Appendix 1: Final version of the script


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4.2 Appendix 2: ICT4WATER conference call minutes


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