Intel’s Social Media Marketing Strategy

Present by Yu Li

Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Founded in 1968 to build semiconductor memory products, Intel introduced the world's first microprocessor in 1971.

Over the years, Intel has grown its employee base to 82,500 as of December 25, 2010 with approximately 55% of those employees located in the United States.

Client History

Grow PC and Datacenter business with new users and uses

Extend Intel Solutions to win in adjacent market segments

Create a continuum of secure, personal computing experiences

Care for our people, the planet, and inspire the next generation

Mission and Challenge

This decade we will create and extend computing technology to connect and enrich the lives of every person on earth.

Values:◦ Customer orientation◦ Results orientation◦ Great place to work◦ Quality Discipline

Integrated Theme

As people use those social networks generally, Intel’s Facebook, twitter and YouTube post things what are new, interesting, and relevant with Intel. People can post their comments below each post on the Facebook, each tweet on the Twitter and each video on the YouTube.

Social Media Sites

people will have positive feeling that they can involve into and interact with Intel

those social media are very popular today and have thousands of users and audiences.

Intel can propagate their latest developments and interact with consumers easier.

more effective than mass media such as TV, radio and newspaper

Benefit of Social Media

PR efforts could improve company image

Sponsorship is necessaryDonation and non-profit sponsorship also can increase positive image

Public Relations

Intel has good SEO Intel result exists on first ten results on Google search

keywords◦Main keyword: Intel & CPU◦Recommend: Dual Core & Processors

Google AdWords will be helpful

SEO

The proposed budget should cover all of the proposal’s key components

Social media is a cheap but effective way

Social media always run in whole year

Other media only work on some special period

Budget

Need feedback from customersTracking for social media sites to measure if it’s effectiveness

Measure click rates and price per click for SEO

Evaluating Success