A Presentation on Interflow

Presented By Nayab Ali RazaSyed Mohammad RazaHammad RajaAsad RajaJawad Hassan Butt

What is an Advertising Agency?

• An Ad Agency is a service business • It creates, plans and handles ads & other

forms of promotion for client independently. • It handles overall client’s marketing &

Branding strategies and Sales promo• Ad agency aids the selling the client's products

or services.

Interflow

• With offices in Karachi, Lahore and Islamabad • It has 300 professionals to the industry.• Mass effectiveness of electronic, print and out

of home media to the intimacy of new media.

Interflow’s Profile

• Interflow has built and re-built brands• Raised the bar on solution delivery and

brought the spirit of custodianship to life over and over again.

• Over the years, Interflow has been intimately associated with successful brands such as Pepsi, Ufone, Citibank, HBL, Unilever, PTC, Nestle etc.

Interflow’s History

• On July 1, 1983, Taher A. Khan’s determination to change the way advertising services were being delivered, gave birth to Interflow Communications.

• For almost three decades, Pakistan’s pioneer of marketing communication services

• Within 5 years became Pakistan’s one of the largest, most innovative advertising agencies

Interflow’s Philosophy

To be the Agency most valued by those who most value brands

Interflow’s Portfolio

• ElectronicIt is Above the Line (ATL) Advertising. For Instance Television and Radio

• PrintIt is Above the Line (ATL) Advertising like Newspaper

• OutdoorIt is Below The Line (BTL) Advertising link hoarding and pamphlets that happens outdoor

Electronic Media

• This is A Ufone Ad, Created by Interflow.• Ufone has been Interflow’s Valuable Client for

almost a decade.

Interflow’s Departments

• Admin• Accounts• Client Services• Creative/Design• Production• Marketing• HR• Recovery• Media – Buying, Planning, Execution, Billing

Interflow’s Organizational StructureMr. Taher A. Khan

CHAIRMAN

CEO

Regional Head - KarachiDirector Finance

Director Creativity

Director Operations

Director HR

Director Event

Management

Director Markeing

Resident Head - Islamabad

Regional Head - Lahore

Interflow’s Services

Interflow’s Clients

Interflow’s Clients

Interflow’s Group Electronic TV

• TV One – Entertainment• News One – New, Current Affairs• WasebTV – Saraiki Channel

Interflow’s Awards and Achievements

• Media Recognition - Pakistan Television Network (PTV) 1988-89Indian Abby Awards

• Pakistan Advertising Association (PAA) Advertising Excellence Awards ‘91

• A Tribute to Creativity 2001 – 2002• 18th Pakistan Advertising Association (PAA) Awards 2004• Indian Abby Awards - ABBY 2007• Aurora – Eurus Awards, March 17, 2007• 16th All Pakistan Newspapers Society (APNS) Awards 1999 - 2000• Social Marketing & Community Service • Best Single Mass Medium Advertising• Pepsi Co Award (held in NYC with worldwide participation)

SWOT Analysis

Strengths• Chairman’s Vision• Interflows Commitment• A Wide Range of Services• New Innovative Ideas beating the Traditional ones

Weaknesses• Underestimating the Competitors • Redesign a single idea

SWOT Analysis

Opportunities• Explore new Horizons• Adopt new Technology• Expand Internationally

Threats• Face New Emerging Competitor’s Like Synergy Advertising• Competitor’s Creativity and Innovation

Recommendations

• Employee Turnover Ratio is higher, Creative Resources dependency is very high. Employee Retain ship should be there by offering more incentives.

• Interflow can look out for more international affiliation, so you

can pool financial and other resources as association with Ogilvy and Mather has finished.

• Interflow Marketing Department Contact Plus which managed

BTL Interflow could not carry it clients. Interflow can increase its share of pie by offering all services to its existing single clients

Questions ?

THANK YOU