interact london 2015: amanda neylon - why ux is important for charities
TRANSCRIPT
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Why UX is important for charities - making digital work for Macmillan
Amanda NeylonHead of Digital22nd October 2015
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Meet Amrik
Meet Amrik
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Personas
Test moving UX in house
Developing a new navigation
The challenge:• Over 1,600 articles• Information Architecture clear but deep• Cancer type filter• Optimised for multi-channel
Collaborative exploration
Editor:‘What about synonyms?’
UX Designer:‘What about cancer subtypes?’
Developer:‘What about scrolling?’
UI Designer:‘What about small tablets?’
“Oh, I can search? Didn’t see that”
Guerrilla testing
“I can’t see the cancer types”
Usability testing
In-house development
Primary tasks (Involved)
I need to:
Have control of my information seekingExplore information to my own levelTrack my informationSave my information Share my information with others
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So...
• Bringing UX in-house works brilliantly for charities
• Collaborate collaborate collaborate• Start small and iterate• And iterate again • The people are real – tell their stories and
inspire them to tell yours
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