interact: use social media to organically grow your web presence
DESCRIPTION
This is a presentation for a group associated with the St. Louis Regional Arts Commission and Art and Education Council of Greater St. Louis on Social Media.TRANSCRIPT
INTERACT Use Social Media to
Organically Grow Your Web Presence
INTERACT TODAY!• Check in at RAC• #INTERACTsocialmedia• @sprydigital and
@saburkett• Real-time Sharing
INTERACT to increase visibility• Brand and Plan• Build an Audience• Engage your Audience• Stay Relevant to Retain
Audience
BRAND and PLAN• Extend your Brand• Subset of
Marketing/Communication Plan
• Ties to PR Plan• Who – What – When –
Where - How
BRAND and PLAN• Logo/Image on SM Site• Updated/relevant profile• Good Name; easy to
remember!• Make it easy for people
to connect with you!
WHO are you trying to reach?
• Understanding Your Customer• Demographics• Who are you trying to
attract?• What is their interaction
with Social Media?
What you want to communicate
• Educating community on local artist
• Discussions on the theater process
• Sharing interesting work going on throughout the country
• Selling should not be primary purpose
WHEN you will engage• Frequently is best• Once or twice a day• Not just M-F; Saturday
and Sunday very popular!• ReTweet or Share as long
as relevant• Don’t do all at once
WHERE to engage• Twitter and Facebook is
our focus today!• Destinations –
Foursquare, Yelp• LinkedIn for Donors and
Board Members!
HOW to Engage• Use the right tools!• Smart Phones make it
easier to stay engaged• Link Twitter and
Facebook so that one updates the other
• HootSuite allows scheduled updates
Build an Audience• Call to Action on Website• Signatures and Newsletters• Business Cards• Give them reasons to
follow• Offer Incentives• Get Board and Staff
involved
Engage you Audience• Interacting is Key• Twitter Community is
Different than Facebook• Listen to Conversations• Respond to people• Welcome Newcomers
ENGAGE in Twitter• Mention people @• Research or create relevant
searches• Use # for key aspects such
as #stl• Follow interesting
groups/people• #FF – Follow Fridays
St. Louis Twitter Community• @stldaily• @GoSTL• @SceneSTL• @stlCamps• @501Connect• Your Artists,
Vendors, Others of interest
• @stlpublicradio• @InsideSTL• @AliveMagSTL• @explorestlouis• @kevincjohnson• @stlmag_arts• Each other!
FACEBOOK Engagement• Pictures are worth a 1,000 words!• Highlight people who attend your
events and tag them.• Use WHY, MOST, WORLD and
HOW in titles of posts. – People share these
• Don’t PROMOTE but ENTICE • Post topics people want to talk
about
Stay RELEVANT and RETAIN • Don’t abuse or overuse• Encourage FANS and
Followers to Share, Talk and Provide Topics
• Inquire or Ask Questions• Be a real person!• Continue to respond
Questions?
