How do you encourage and maintain user engagement – the $64,000 question

(but without that budget!)

Michelle Baillie, Senior Communications & Marketing Officer

Bit of background… 2We are the UK’s leading charity for children with brain injury.

We support thousands of children & their families every year.

We provide rehabilitation and support to children with acquired brain injury, education and nursing care for children with complex medical needs, and online support too!

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust

Meeting diverse needs 3HQ in Surrey, satellite sites in Sheffield, Nottingham, London & Southampton

22 charity shops

600 staff

500+ volunteers

Total intranet users approx. 800

Staff with different motivations

#IIC15 @mmnotes @childrens_trust

One hit wonder? 4

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust

What is engagement? 5

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust

To us it’s about… connecting & giving a voice

Our approach… 6

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust

Impact 7

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust

2013: Communication is important. Staff felt they lacked a voice

2014:We launched The Loop

3 months post-launch: 71% felt more connected79% agreed they’d gained info they wouldn’t have otherwise

1 year on: 90% felt more connected97% agreed they’d gained info they wouldn’t have otherwise

Connectivity is key 8

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust

Maggie 9

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust

Elliott 10

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust

“Thank you also to Michelle for enabling & empowering the children & young people by providing these opportunities.”

No one size fits all (sadly) 11

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust

Be creative not costly 12

#IIC15 @mmnotes#IIC15 @mmnotes @childrens_trust