interaction design is not about computing technology

© 2008 frog design. Confidential & Proprietary.

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Interaction Design

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Interaction DesignIS NOT ABOUT

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Interaction DesignIS NOT ABOUT Computing Technology

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Technology is not our medium...

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...behavior is!

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Data Visualization

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The things that reduce my stress, like yoga, take 2+ hours out of my day, so I don’t have time for that. I would definitely get a stress monitoring device, if I knew it didn’t take too much time out of my day for the breathing exercises.

Customer Service Representative

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It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body.

Chiropractor


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Functionalism is only half the battle. The way you elicit engagement and interest from someone is to appeal to their aesthetic sensibilities.

Ben Cerveny, Stamen Design

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It makes me fall into a sort of meditative state....it is comforting to know that it is there when I do need it.

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OLD MODEL:tracking, measurement & analysis


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NEW MODEL:?

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PERSONAL

ABRUPT

IMMORAL

NOW


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The most important modification that must be made to a standard analysis of incentives is salience.

Nudge

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Looking from one emotional state to another is di!cult. But to make informed decisions we need to somehow experience and understand the emotional state we will be in at the other side of the experience. Learning how to bridge that gap is essential to making some of the important decisions of our lives.

Dan Ariely

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We guide our lives not by reason, but by immediate comparison: by the exemplar rather than by the rule.

Peter Whybrow

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This hijacking of the brain's attention by an overload of social stimulation engages the same chemical pathways of reward as do such drugs as ca"eine, nicotine, cocaine and the amphetamines.

Peter Whybrow

Text

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The good news is that we can sometimes control the 'circles' around us, moving towards smaller circles that boost our relative happiness.

Dan Ariely

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market exchanges vs social exchanges


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THE NEW MODELimmediacy & influence

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THE NEW MODELimmediacy & influence & impact

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OutputsOutcomes

Impacts

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85% reduction in the infant mortality rate, from 120 per 1000 to 8 per 1000, in Senegal through an early detection mobile alert service.

1,000,000 smsbeing sent by the Ministry of Health in Saudi Arabia as part of a national campaign against the spread of osteoporosis.

14% improvementin patients' symptoms of depression and satisfaction with their care in a recent USA study when phone therapy is added to regular care.

300% increasein calls to National AIDS Hotline in South Africa after launch of Project Masiluleke.

6x responseSMS stop-smoking campaign in England (30% versus 6% response rates).

100,000 usersIn first day of trial of New Zealand SMS prescription drug education service.

450 peopleResponded to a cleft palate awareness campaign in South Africa in one month.

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1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT

40%4,000,000People estimatedHIV infected in KZN.

10%400,000HIV positive people who will develop AIDS each year.

5%500,000People who have been tested and know their status.

2%200,000People currently in treatment. 40% default in 2 years.

200,000

10,000,000

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200,000

10,000,000

Mobile Awareness & Access

Self Testing Service

Mobile Treatment Support

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200,000

10,000,000



In October 2008 we launched a service to deliver information on HIV / TB to the broadest population at the lowest possible cost using mobile technologies.



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200,000

10,000,000



For the next phase of Project M, we are actively exploring a breakthrough distributed diagnostics model: low-cost, at-home HIV testing with mobile counseling support.


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85% of men said they are less likely to test.

78% of men would prefer to test at home.

“The clinics are full of people I know.”

“I don’t want people to see me standing in queues. I want it to be private and secret.”

“I wouldn’t visit the clinic because of the undignified way health care workers handle the issues of patients.”


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“I think they would love this kind of test. People are so afraid to go to the clinic. We would like to have this test instead.”

“It is important, and this system can be easy, because people are afraid, but everyone needs to know their status.”

“We are all looking forward to them! You need to hurry up and get them out, so I don’t have to see my other friends die.”

“You’re very late. I’ve watched so many of my friends die, because they are too scared to go to the clinic.”


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IxDA 2009

Communities can participate in assembling the kits, building local pride and a strong sense that they can help themselves.


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Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?

Tom Igoe

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behavior = our medium

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sustainability = a problem of behavior

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sustainability = our problem


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interaction design is not about computing technology

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